Scaleo is a partner marketing and affiliate tracking software company specializing in providing a powerful, easy-to-use platform with integrated analytics for managing affiliate campaigns and media partnerships. Their focus is on delivering unified dashboards with detailed data visualization and campaign performance insights primarily for the iGaming and ecommerce sectors.
Affiliate marketing software platform and analytics provider.
The primary purpose of Scaleo’s products is to enable businesses, especially in iGaming and ecommerce, to efficiently track, analyze, and optimize their affiliate marketing and partnership campaigns, improving ROI and operational transparency.
Scaleo primarily serves the online casino and iGaming verticals, supporting affiliate networks and operators within these sectors.
Scaleo operates on a B2B business model, offering its software and services to affiliate marketers, networks, and operators rather than individual consumers.
Scaleo’s uniqueness lies in its full data visualization capabilities with over 30 tracked data points, real-time reporting, anti-fraud algorithms, customizable dashboards and affiliate portals, white-label options, and extensive integration abilities including API support.
Scaleo
The founding year is not publicly specified; however, they have established a strong market presence over recent years within the affiliate marketing space.
Information about Scaleo’s country of registration is not explicitly stated, but it operates internationally with a strong digital presence.
Scaleo has a primary office presence in Eastern Europe, notably Ukraine, with an extensive remote and international operational footprint.
Scaleo has been on the market for several years, with increasing adoption particularly in the past 5+ years.
The exact number of developers is undisclosed; however, as a SaaS company with continuous updates, its development team likely ranges from medium to large, numbering tens of employees.
The platform interface is available primarily in English, supporting global usage.
Scaleo supports regional localization suitable for multiple markets, especially targeting regions with active iGaming industries.
Scaleo’s mission is to simplify and optimize affiliate marketing performance through actionable data insights, helping partners grow their businesses efficiently and transparently.
Scaleo is privately owned and operates as a SaaS company without indications of public trading.
Specific industry awards or certifications are not prominently listed; it holds recognized status among affiliate marketing platforms for its technology and service quality.
Scaleo participates in relevant affiliate marketing and iGaming industry networks but specific associations are not publicly identified.
Key milestones include launching their proprietary anti-fraud technology, integrating over 26 third-party platforms (e.g., Google Analytics, Shopify), and rolling out customizable and white-label solutions.
There are no publicly available plans for IPO or major investment announcements.
Scaleo offers partner programs enabling affiliates and integrators to benefit from their affiliate tracking technology with customizable support.
While Scaleo supports operators with player behavior analytics that can assist responsible gambling efforts, direct responsible gambling initiatives are not detailed as part of their service.
As a SaaS company, Scaleo follows standard environmental practices typical for cloud-based technology companies but no specific certifications are mentioned.
Scaleo provides onboarding and training support for users to utilize their platform effectively, including knowledge bases and dedicated account assistance.
The development strategy focuses on enhancing AI-driven data analytics, expanding integrations, improving automation, and scaling customizable reporting features.
Scaleo aims to expand in key iGaming markets globally, including regions with growing affiliate marketing demand.
The company maintains research and development teams focused on anti-fraud technology, data visualization, API enhancements, and system scalability.
Scaleo incorporates AI for fraud detection, big data analytics for performance insights, cloud computing, API-centric integrations, and real-time reporting technologies.
There is no explicit program for startups, but Scaleo’s scalable and flexible platform supports small to mid-size businesses entering affiliate marketing.
Scaleo is regarded as a mid-tier affiliate tracking provider in the iGaming sector with growing market presence but does not lead top market share rankings.
Primary competitors include Affise, Tapfiliate, Post Affiliate Pro, and other affiliate marketing platforms tailored for iGaming.
Scaleo’s competitive edge includes deep data visualization, real-time analytics, robust anti-fraud detection, and highly customizable and white-label affiliate management solutions.
Scaleo serves global markets with strong penetration in Europe, CIS countries, and expanding presence internationally.
Target customers include iGaming operators, affiliate networks, media buying agencies, and ecommerce businesses requiring affiliate management tools.
Scaleo offers white-label solutions enabling clients to brand the affiliate program platform fully as their own, including removal of Scaleo branding.
Pricing includes a base monthly rate with a one-time setup fee and additional charges per integrated brand, suitable for various business sizes.
Scaleo focuses on digital marketing, partnerships, integrator cooperation, and direct sales to iGaming operators and affiliate networks.
Distribution is primarily direct SaaS delivery, supported by partnerships and integrators who implement Scaleo for clients.
Not applicable as Scaleo is an affiliate tracking platform, not a game provider.
Not applicable since Scaleo does not provide games; it supports analytics for affiliates in gaming and ecommerce industries.
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Scaleo includes features for tracking affiliate achievements and commissions but not a player achievement system.
Gamification elements exist primarily in affiliate and partner management workflows to encourage engagement.
Scaleo provides extensive interface customization including branding, themes, and adjustable report views.
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Scaleo supports multi-currency tracking for affiliate commissions and reporting.
While not specifically a gaming provider, Scaleo supports affiliate tracking for crypto gaming operators.
No direct blockchain integration is specified.
Scaleo’s platform is cloud-based, built using modern web technologies supporting API integrations and SaaS delivery.
Scaleo is fully cloud-deployed with real-time scalable infrastructure.
Specific containerization technologies like Docker or Kubernetes are not publicly detailed.
Uses robust, scalable databases typical of cloud SaaS platforms; no precise database info publicly shared.
The architecture likely incorporates modular or microservices approaches common in scalable SaaS solutions.
Scaleo offers APIs for integration with third-party analytics, ecommerce platforms, and marketing tools.
Scaleo provides RESTful API support for custom integrations.
There is no public information on GraphQL API support.
Supports common data exchange formats such as JSON and XML for API data transfer.
Real-time data updates and reporting are core platform features.
Uses standard web protocols including HTTPS for secure communication.
Real-time communication suggests WebSocket or equivalent push mechanisms are supported.
Typical for cloud SaaS; requires stable internet with moderate bandwidth for real-time dashboard updates.
Employs data caching strategies to optimize performance of reporting dashboards.
Uses CDN support for fast and reliable content delivery globally.
Platform infrastructure supports load balancing to handle concurrency and traffic spikes.
Includes auto-scaling capabilities for adapting to changing user loads.
Integrated monitoring systems track performance and uptime.
Likely includes centralized logging to ensure efficient system management.
Built-in analytics systems provide over 30 data points including KPI and affiliate performance metrics.
No explicit mention of A/B testing features for campaigns.
Provides sandbox or test environment options for safe configuration and testing.
API versioning is supported for stable integration management.
Offers developer tools including APIs, SDKs, and documentation for integrations.
SDKs available primarily focus on web technologies; specifics not fully disclosed.
Uses industry-standard automated testing internally for software reliability.
Supports continuous integration and deployment pipelines for rapid updates.
No explicit public information on blue-green deployment usage.
Software updates include rollback options to maintain service stability.
Integrated performance monitoring tools are part of the platform infrastructure.
Not publicly specified but likely used in backend services.
Internal profiling tools for performance optimization.
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Accessible on standard hardware with internet; no special hardware needed due to cloud nature.
Full multi-tenancy support allowing multiple clients and brands on a single platform instance.
Scales to support thousands of concurrent users depending on client size and infrastructure.
Supports horizontal scaling for load distribution and reliability.
Optimized for low latency data processing with real-time updates.
Supports global geographic distribution via cloud hosting and CDN.
Includes disaster recovery protocols typical of enterprise SaaS.
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Provides tools for managing affiliate campaign promotions and creatives.
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Supports zero-downtime updates for seamless service.
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Fully cross-platform via web browser.
Optimized for desktop and mobile screen sizes.
Not supported; requires internet connection.
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Integrates with over 26 third-party systems including Google Analytics, Shopify, WooCommerce, and Facebook Ads.
Supports integration with common website and ecommerce CMS platforms.
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Provides integration capabilities with CRM systems for affiliate and customer data.
Supports integration with marketing tools such as Google Ads, Facebook Pixel, and Microsoft Ads.
Core focus on affiliate program tracking and management integration.
Compatible with business intelligence tools via API and data export.
Supports reporting features that help operators meet regulatory compliance needs.
Supports platform user registration for affiliates and operators via secure methods.
Security best practices including two-factor authentication are commonly supported but not explicitly outlined.
Not directly provided; clients typically manage KYC independently.
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Supports geolocation data tracking for affiliate traffic segmentation.
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Provides affiliate and player behavior analytics to help operators understand engagement.
Real-time fraud detection alerts suspicious affiliate activity.
Not specifically part of software but can be tracked via affiliate metrics.
Offered as part of customer success services.
Supports segmentation of players based on affiliate and performance data.
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The platform itself enables creation and management of referral/affiliate programs.
Scaleo's main product is for managing and optimizing affiliate programs.
Integrates with popular CRM platforms through APIs.
Supports integration with email marketing tools.
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Provides ticketing and support system integration for operators.
Customers can access support, but live chat support specifics are not detailed.
Offers multi-level support system for client issues.
Platform support is primarily in English with potential for multilingual options.
Provides a knowledge base and documentation for self-service.
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Supports account and affiliate blocking capabilities for fraud prevention.
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Includes standard password recovery systems.
Fully compliant with GDPR for user data protection.
Supports user data deletion rights in accordance with GDPR.
Provides capabilities to export user data for compliance and analysis.
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Supports multi-currency reporting and commission tracking.
Supports real-time currency conversion for reports.
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Includes suspicious activity alerts for fraud prevention.
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Automatically generates reports on schedule.
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Integrated anti-fraud systems focus on affiliate traffic and conversions.
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Employs standard web security certificates including SSL/TLS.
No confirmed ISO 27001 certification publicly available.
PCI DSS certification not applicable as Scaleo is not a payment processor.
Fully supports GDPR compliance requirements and security.
No specific gambling commission certifications disclosed.
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Undergoes regular security audits to maintain platform integrity.
Conducts penetration tests as part of security protocols.
No public information on running a bug bounty program.
Data is encrypted at rest in their cloud storage.
Data encryption in transit using HTTPS and TLS is standard.
Not explicitly stated.
Implements key management for data security.
No public confirmation of hardware security module usage.
Uses intrusion detection systems as part of security infrastructure.
Provides DDoS protection as part of platform resilience.
Employs firewall and web application firewall protections.
Implements rate limiting to prevent abuse.
Continuous security monitoring is integrated.
Not explicitly stated if SIEM integration exists.
Automatic alerts for security incidents are part of operations.
Incident response procedures are implemented.
Robust backup and disaster recovery systems are in place.
Supports geographic redundancy via cloud infrastructure.
Not publicly disclosed.
Business continuity planning is standard for their SaaS offerings.
Role-based access control is implemented.
Supported for managing user permissions.
Complete audit trails for affiliate and platform actions are maintained.
Built-in analytics include KPI, funnel, performance, and player behavior reports.
Real-time analytics are standard features.
Provides customizable operator dashboards.
Supports creation of custom reports.
Automatically generates reports on schedule.
Scheduled reporting features available.
Supports exports in CSV, JSON, and XML formats.
Enables data mining for affiliate and performance insights.
Incorporates predictive analytics to forecast trends.
Uses machine learning for fraud detection and performance optimization.
Supports comprehensive player and affiliate behavior analytics.
Provides cohort analysis tools for player segmentation.
Supports lifetime value calculations for player and affiliate data.
Includes churn prediction analytics for retention strategies.
Tools for optimizing affiliate-driven revenue streams are included.
Offers support via email, ticketing, and possibly live chat.
24/7 technical support availability is not explicitly stated.
Provides multi-level customer support structure.
Remote diagnostics capabilities are part of support.
Not typically provided; focus is on remote support.
Includes a ticketing system for issue tracking.
Service level agreements are offered depending on customer plans.
Priority support available for premium customers.
Dedicated account managers provided for key clients.
Migration assistance and onboarding support available for new clients.
