Smartico is a unified CRM automation and gamification platform designed specifically for the iGaming industry. It combines real-time player data, AI-driven insights, and gamification tools to optimize player retention, engagement, and loyalty for online casinos, sportsbooks, and other gaming operators. The platform offers a comprehensive suite including personalized marketing, automated player rewards, and interactive gamification features.
Platform provider with software development focused on CRM automation and gamification solutions for the iGaming sector.
Smartico’s primary purpose is to provide iGaming operators with tools for player management, engagement, retention, and monetization through real-time CRM workflows, AI behavior analysis, and gamification mechanisms.
Smartico serves multiple verticals within gambling, including online casino, sportsbook, lottery, and potentially retail betting environments.
Smartico operates on a B2B SaaS (Software-as-a-Service) model, offering subscription-based, customizable platforms tailored to clients' operational needs.
Unique features include the unified approach combining CRM automation with gamification in one platform, AI-driven player segmentation and predictive analytics, real-time personalized campaigns and engagement, customizable missions and rewards, and integration of jackpots and mini-games that enhance player retention.
Smartico
Founded in 2018
Registered primarily in Bulgaria, with regional presence in Ukraine and Israel
Primary offices in Sofia (Bulgaria), Kyiv (Ukraine), Tel Aviv (Israel), and Budapest (Hungary)
In market for approximately 5-6 years since its founding in 2018
Development and company staff size reported around 40 to 200 employees, typical for a specialized SaaS provider
Offers interfaces and platform support in multiple languages, typical in iGaming platforms to cater to diverse global markets (exact list not publicly detailed)
Provides regional localization capabilities tailored to varied operational markets, supporting regulatory, language, and cultural adaptations common in iGaming
To empower growth for iGaming operators through innovative, easy-to-use CRM and gamification tools that maximize player engagement and retention while simplifying marketing efforts.
Private ownership; not publicly traded
Specific awards or certifications not explicitly detailed; industry providers often pursue certifications like eCOGRA or technical compliance certifications relevant to iGaming
Likely participates in major iGaming industry associations though no specific memberships disclosed publicly; typical participants include EGBA, iGaming Conferences, and related bodies
Key milestones include launch of the first unified CRM and gamification platform for iGaming (2019), continuous monthly feature releases, AI model integration for predictive analytics, and expansion of gamification and jackpot modules.
No public information on plans for IPO or external investment announcements available
Offers partner programs for integrators and operators, including customizable solutions and support for iGaming operators integrating the platform
Supports responsible gambling initiatives by integrating behavior monitoring, player segmentation, and targeted interventions to promote safe play
No specific environmental standards publicly referenced; software-focused firms generally emphasize digital efficiency and cloud-based solutions to reduce physical footprint
Provides training and support through dedicated success managers and potentially certification or onboarding programs for operator teams to maximize platform use
Strategic focus on evolving AI-powered CRM, enhancing gamification capabilities, expanding personalization, and integrating new gaming verticals and real-time player engagement tools
Plans to expand further across regulated iGaming markets worldwide, leveraging multilingual support and regional offices in Europe and Israel
Dedicated R&D teams focus on AI model development, gamification innovations, and CRM automation enhancements
Embraces trends such as AI-driven predictive analytics, real-time engagement, hyper-personalization, cloud services, and gamification as core technological drivers
No explicit startup incubator or accelerator programs disclosed, but potential collaboration with innovative iGaming tech ventures is common in this sector
Not publicly disclosed; recognized as a leading specialized CRM and gamification platform in the iGaming SaaS market
Key competitors include other iGaming CRM and gamification providers like Optimove, Talon.One, BetConstruct CRM, and Gamify
Unified all-in-one platform combining CRM automation with gamification, real-time AI-powered analytics, tailored player journeys, and flexible bonus engines
Serves Europe primarily, with offices in Bulgaria, Ukraine, Israel, and Hungary, and expanding globally across regulated iGaming markets
Target customers are online casino operators, sportsbooks, betting companies, lotteries, and iGaming platform providers seeking enhanced player engagement and retention
Provides customizable solutions adaptable to operator brands, effectively serving as a white-label platform for CRM and gamification
Subscription-based pricing typical of SaaS, customized per client based on scope and features, quoted individually
Emphasizes demonstrating ROI via gamification and CRM performance, targeted industry events, partnerships, and thought leadership in iGaming retention technologies
Works directly with iGaming operators and integration partners; reseller or distributor networks not prominently detailed
Not a game provider; platform includes gamification mini-games and tools but does not provide core casino games
Supports integration with slot games, table games, sportsbook events through CRM and gamification overlay, but does not develop core games
No direct live dealer game provision; platform supports engagement tools that complement live dealer experiences
No specific support or integration for VR/AR games publicly documented
Supports tournament and competition management as part of gamification features including leaderboards and real-time events
Provides customizable jackpot systems, including player-funded and operator-funded options integrated with the platform
Focuses on gamification and CRM rather than multiplayer gaming technology itself
No specific built-in player chat functionality reported
Not applicable; the platform is CRM and engagement focused, not a table game host
Not applicable as Smartico does not develop or host casino table games directly
Robust achievement and rewards system with points, badges, levels, and missions
Comprehensive gamification support including personalized missions, leaderboards, badges, points marketplaces, and loyalty tiers
Enables hyper-personalized messaging and player journey customization based on behavior analytics
Not applicable as Smartico is not a game engine provider
Not applicable
Supports player behavior tracking and history for CRM and loyalty purposes
Not reported; platform focuses on retention and engagement, not game playbacks
Supports multi-currency functionality in loyalty points and marketing campaigns; integrates with operator’s currency systems
Likely supports real-time currency conversions for player rewards and bonuses as part of marketing campaigns
No explicit public documentation on direct cryptocurrency gaming support
No public information on blockchain or decentralized technology integration
Cloud-based SaaS platform leveraging real-time data processing and AI analytics
Fully supports cloud deployment for scalability and reliability
No explicit public details but likely compatible with containerization technologies common in SaaS
Uses scalable databases suitable for real-time player data processing; specific technologies undisclosed
Likely architected with microservices principles to support modular, scalable CRM and gamification services
Provides extensive APIs for third-party integration with iGaming operators and platforms
Supports RESTful APIs for easy integration with external systems
No explicit information available on GraphQL support
Supports common industry data exchange formats like JSON and XML
Real-time updates supported for player segmentation, campaigns, and reward delivery
Uses standard web protocols; WebSocket likely used for real-time interaction
Likely supports WebSocket for real-time communication in player engagement features
Optimized for typical broadband and mobile network bandwidth to ensure seamless player experience
Implements data caching to enhance platform responsiveness and reduce latency
Likely integrates CDN technologies to optimize content delivery globally
Supports load balancing to handle high concurrent user demands
Supports automatic scaling to manage variable workload and player traffic
Integrated monitoring systems for platform health, usage analytics, and performance
Uses centralized logging for operational transparency and troubleshooting
Built-in analytics for campaign performance, player behavior, real-time engagement, and retention metrics
Supports A/B testing to optimize campaigns and player experiences
Provides sandbox environments for testing campaigns and workflows before production use
Likely supports API versioning to maintain integration stability
Offers tools for campaign design, workflow automation, and gamification configuration
No public mention of SDKs; integration primarily via APIs
Expected use of automated testing within development processes for platform reliability
Likely uses continuous integration/continuous deployment pipelines to support frequent updates
No specific public info, but common practice in SaaS for minimal downtime releases
Supports rollback for updates or changes to maintain platform stability
Includes performance monitoring to track system responsiveness and user experience
No explicit details available
No public specific information
Likely supports hot-swapping components to enable seamless updates without downtime
Requires standard cloud infrastructure; no on-premise hardware dependencies reported
Supports multi-tenancy to serve multiple operator clients efficiently
Scalable platform designed to support thousands of concurrent users (exact maximum not publicly disclosed)
Supports horizontal scaling for handling increased concurrent load
Optimized for low latency in real-time campaign execution and player engagement communications
Supports global geographic distribution through cloud deployment and regional office presence
Implements disaster recovery mechanisms standard in cloud SaaS for data protection and service continuity
Not applicable as Smartico is not a game provider
Does not create games but offers gamification tools that integrate with operator games
Provides white-label marketing and CRM solutions, not games
Robust tools for creating personalized promotional campaigns, missions, jackpots, bonus engines, and loyalty programs
Supports seasonal and event-based content through configurable campaign tools
Designed to enable zero-downtime updates through modern deployment practices
Not applicable
Not applicable
Fully cross-platform accessible via web browsers on desktop, mobile, and tablets
Optimized for different screen sizes via responsive web design
No offline mode; platform operates connected for real-time data processing
No direct integration with game engines like Unity or Unreal reported
Platform and mini-games support HTML5 technology
Supports integrations with various iGaming operators’ platforms, CRM, payment, and marketing systems
Likely supports integration with casino management systems via APIs
No direct payment gateway integrations mentioned, typically handled by operator platforms
Fully acts as an advanced CRM system for iGaming operators
Integrates multiple marketing tools including push notifications, SMS, email, pop-ups, and built-in inbox
Platform includes affiliation modules for loyalty and partner management
Supports integration with business intelligence tools for deeper analytics
Supports regulatory and compliance reporting integrations as required by operators
Supports player onboarding processes with personalized journeys, registration handled by operator platforms
No specific information on two-factor authentication support
Smartico integrates with operators' existing KYC and identity verification systems
Not explicitly detailed; typically managed by operator platforms
Integration support for age verification systems
Supports integration with geolocation verification tools for regulatory compliance
Supports player self-exclusion management as part of responsible gambling tools
Supports enforcement and promotion of deposit and betting limits through CRM policies
Supports cooling-off periods implementation via player journey management
Strong player behavior monitoring using AI and real-time data analytics
Alerts and risk detection for suspicious activity included in the platform
Supports VIP programs with personalized rewards and management
Supports assignment of personal managers for VIP player segments
Advanced real-time player segmentation based on behavior and activity
Comprehensive loyalty system with points, levels, and redeemable rewards
Personalized bonus offers based on player profiles and actions
Supports referral programs as part of loyalty and engagement modules
Integrates affiliate program management features
Acts as a fully integrated CRM system for operators
Supports automated and personalized email marketing campaigns
SMS notifications supported for real-time updates and offers
Mobile and desktop push notification capabilities
Typically operators’ responsibility; platform may integrate support channels
Not a live chat platform provider
Not specifically detailed
Provides multilingual platform interface support
Operators likely use external knowledge bases; no dedicated KB reported
No explicit video verification support
Supports account status management as part of player journey controls
Supports temporary account restrictions through CRM workflows
Facilitated via operator’s authentication systems
Fully GDPR-compliant in data processing and user privacy
Supports user data deletion rights per GDPR
Supports data export functionality as required by regulation and operators
Platform does not provide payments but integrates with operator payment systems
Integration possible, managed by operators
No direct crypto payment support indicated
Operator handled
Operator handled
Operator handled
Operator handled
Operator handled
Operator handled
Operator handled
Supported via operator policies integrated into player journeys
Supports multi-currency loyalty and marketing functions
Automation within marketing campaigns likely supported
No public info
No public info
No public info
No public info
No public info
Compliance with AML generally via operator integrations
Typical integration with operator transaction monitoring systems
Supports integration with sanctions lists as part of compliance
Supports suspicious activity reporting workflows
Usually handled at operator level
Automated report generation features available
No direct integration reported
Operator responsibility
Typically managed by operators
Operator’s responsibility
Integrates with operator fraud detection systems
Operator handled
No specific public information
Operator handled
No public info
Not applicable
No specific info
No explicit data, but industry best practice includes SSL, ISO certifications
Not explicitly stated
Not explicitly stated, as it is usually related to payment processing not CRM platform
Fully GDPR compliant in data security and privacy
Not explicitly stated; operators hold licenses typically
Not explicitly stated
Not applicable
Not applicable
Likely conducts regular security audits as standard practice
Industry best practice includes penetration testing
No public information
Uses data encryption at rest as standard for cloud SaaS platforms
Uses encryption in transit protocols such as TLS
No explicit mention
Best practice key management implied
Not explicitly stated
Likely included in cloud security posture
Typically included as part of cloud hosting provider security
Web Application Firewall commonly deployed
Supports rate limiting to protect APIs
Integrated security monitoring systems
Likely integrates with SIEM for threat detection
Supports automatic alerting for security incidents
Procedures likely in place for incident response
Regular backups and disaster recovery processes in place
Cloud deployment supports geographic redundancy
Expected industry standards applied for RTO/RPO
Business continuity planning is a part of operational framework
Role-based access control implemented
Supports granular, role-based access control
Comprehensive audit trails maintained for actions
Built-in analytical dashboards for operator insights
Real-time analytics for player behavior and campaign performance
Operator dashboards provided for management and insights
Custom report creation supported
Automated report generation features available
Supports scheduled report delivery
Supports export in multiple formats such as CSV, JSON, XML
Supports data mining for player behavior analysis
AI-driven predictive analytics for churn, segmentation, and engagement
Machine learning models integrated for analytics insights
Advanced player behavior analytics capabilities
Supports cohort analysis for retention strategies
Supports lifetime value calculations for players
Churn prediction models included to identify at-risk players
Tools designed to optimize revenue via personalized engagement and gamification
Offers support through success managers and technical teams
Support availability not explicitly stated; likely business hours with escalation options
Multi-level support system implied with dedicated account managers
Remote diagnostics support available
Not generally applicable for cloud SaaS
Ticketing systems likely used internally
No public SLA details disclosed
Priority support offered to key clients
Dedicated success managers provided for customer collaboration
Migration support provided for onboarding operators onto the platform
