Smartico.ai is a technology company specializing in unified CRM automation and gamification solutions for the iGaming industry. Their platform integrates real-time marketing, player engagement tools, predictive analytics, and loyalty systems designed to optimize player retention and boost revenues for iGaming operators. The company focuses on simplifying CRM and gamification workflows while providing hyper-personalized, AI-driven interactions.
Platform provider specializing in CRM automation and gamification solutions for iGaming operators.
The primary purpose is to provide iGaming operators with a unified platform to manage player engagement, retention, and loyalty through real-time CRM automation, personalized messaging, and gamification tools. It targets the iGaming market to enhance player lifetime value, reduce churn, and optimize marketing campaigns.
Focuses primarily on online casino, sportsbook, and other iGaming verticals with tools tailored for player engagement and retention across these segments.
Operates on a B2B model, providing SaaS-based CRM and gamification platforms integrated into iGaming operators’ existing infrastructures.
Smartico's uniqueness lies in its all-in-one unified platform combining CRM automation, real-time campaign management, gamification with free-to-play mini-games, AI-driven predictive analytics (such as churn and LTV prediction), customizable jackpots, and the ability to manage unlimited brands within a single instance without extra fees.
Smartico.ai
Founded in 2018, with product launch and growth primarily since 2019.
Registered in Bulgaria, with operational presence in Bulgaria, Ukraine, Israel, and Hungary.
Primary offices located in Sofia, Bulgaria; Kiev, Ukraine; Tel Aviv, Israel; and Budapest, Hungary.
Operating on the market for approximately 5-6 years since its founding in 2018.
Employs approximately 40-50 specialists including developers, product managers, and customer success teams.
Supports multiple languages with localized interfaces to serve global clients, tailored especially for regions within Europe and regulated iGaming markets.
Provides regional localization with multi-brand and multi-region support that allows operators to localize user interfaces, content, and campaigns according to geographic needs.
To simplify the iGaming operator toolkit by combining CRM automation and gamification into a single, flexible platform that maximizes player engagement and retention through personalization and real-time automation.
Privately held company.
No publicly verified industry-specific awards or certifications found; generally follows standard industry certifications relevant to security and compliance best practices.
No verified membership in specific gambling industry associations disclosed publicly, though industry-standard best practices for compliance and data privacy are followed.
Key milestones include platform launch in 2019, continuous monthly feature releases, integration of advanced AI predictive analytics, real-time campaign capabilities, and expansion of multi-brand management functionalities.
No known IPO or public investment plans announced as of now.
Offers partner programs for integration partners and resellers to extend platform reach and provide customized solutions, supporting integrators in delivering CRM and gamification features.
Supports responsible gambling initiatives by integrating player segmentation, behavior monitoring, and churn prediction tools to flag at-risk players and trigger engagement with responsible gaming protocols.
No specific information available; assumed adherence to general corporate environmental responsibility policies consistent with technology companies.
Provides training and certification programs through their Smartico Academy to educate clients on effective use of CRM automation, gamification tools, and platform capabilities.
Focuses on continuous innovation in AI-driven personalization, real-time marketing automation, improved predictive analytics, multi-brand scalability, and expanding the gamification portfolio to enhance operator ROI and player engagement.
Plans to expand deeper into regulated iGaming markets across Europe and globally, leveraging localized UI and multi-brand capabilities to attract new geographic regions.
Maintains an active R&D department focused on AI models for player prediction, real-time engagement tools, and gamification development to maintain technological leadership.
Embraces event streaming technologies (Kafka, RabbitMQ), AI and ML for churn prediction and LTV optimization, real-time personalization, and cloud-native scalable architecture.
No clear public programs specifically for startups, but offers flexible integration and scalable platform capabilities beneficial for emerging iGaming operators.
Holds a niche but growing market share within the iGaming CRM and gamification vertical, recognized as a leading unified platform in its segment.
Main competitors include Betradar (Sportradar), Optimove, Antavo, and other CRM and gamification providers in iGaming and retail loyalty sectors.
Unified real-time platform combining CRM automation and advanced gamification, AI-powered predictive analytics, scalable multi-brand support, no extra fees for growth, and customizable player engagement tools.
Serves primarily European iGaming operators with presence in Bulgaria, Ukraine, Israel, Hungary, and expansion into other regulated markets worldwide.
iGaming operators, including online casinos, sportsbooks, and gaming aggregators seeking advanced player retention, engagement, and revenue optimization tools.
Provides white-label capabilities enabling operators to customize gamification and loyalty features under their own brands.
SaaS subscription model, typically based on platform usage, scale, and features required; offers scalable pricing with no extra charges for multi-brand expansions.
Focuses on B2B direct sales, strategic partnerships, showcasing AI-driven engagement benefits, and monthly feature releases to drive market visibility and operator retention.
Utilizes partner programs and reseller networks to facilitate regional deployment and integrations worldwide.
The platform provides a suite of free-to-play mini-games such as loyalty wheels, scratch cards, and daily loot boxes as engagement tools rather than full casino games.
Supports integration with third-party game providers and offers free-to-play gamification games; does not develop full casino game portfolios.
Does not directly provide live dealer functionality but supports integration with live dealer platforms via CRM and engagement tools.
No current support or offerings specifically for VR/AR gaming.
Supports tournament and competition gamification features integrated within CRM to boost player engagement.
Provides customizable jackpot solutions that can be player-funded or operator-funded to enhance engagement within any game from any provider.
No direct multiplayer game development but CRM and gamification tools support multiplayer interaction engagement.
No direct player chat functionality; focuses on CRM and gamification engagement rather than real-time player communication.
Not applicable as it is not a game provider; no private table creation capabilities.
Not applicable; no direct card game offerings that include side bets.
Fully integrated achievement and rewards system within the gamification tools offering points, badges, and missions.
Comprehensive gamification support including levels, experience points, badges, loyalty wheels, raffles, and daily mini games.
Highly customizable interfaces allowing hyper-personalized communication and player journeys based on behavior and AI predictions.
Not applicable; the platform is CRM and gamification focused rather than providing games with configurable speeds.
Not applicable; no slot or game engine functionalities.
Supports data tracking and analytics on player behavior and campaign performance but not specific game history playback.
No replay feature for disputed gaming situations as it is not a game provider.
Supports multi-currency player accounts and transactions through CRM integration.
Supports real-time currency conversion as part of the CRM and player engagement tools.
Supports engagement tools for operators offering crypto gaming but not directly processed payments or games.
No confirmed blockchain technology integration.
Built with cloud-native architecture employing real-time event streaming, AI/ML models, and scalable CRM automation modules.
Fully supports cloud deployment enabling scalability, high availability, and geographic distribution.
Compatible with modern container technologies such as Docker and Kubernetes to facilitate scalable deployment.
Supports multiple modern database systems optimized for real-time data processing and analytics; specific DB types not publicly detailed.
Built upon a microservices architecture to enable modular, scalable, and maintainable system components.
Provides extensive APIs for integration with third-party providers, games, payment systems, and other operator tools.
Supports RESTful API for easy communication and integration across operator systems.
No public confirmation of GraphQL API support.
Supports standard data exchange formats such as JSON and XML for interoperability.
Real-time updates are a core feature, enabling live player engagement and adaptive campaign management.
Utilizes modern protocols including HTTPS, WebSocket, and event streaming technologies like Kafka or RabbitMQ.
Supports WebSocket communications for real-time interactions and campaign updates.
Optimized for efficient network usage but exact bandwidth requirements depend on operator scale and integration complexity.
Incorporates data caching mechanisms to improve platform responsiveness and performance.
Supports CDN-based content delivery to enhance speed and reliability of media and game-related assets.
Includes load balancing features to ensure high availability and scalability under variable demand.
Supports automatic scaling in cloud environments to manage concurrent user loads dynamically.
Integrated monitoring systems to track platform health, performance, and user behavior.
Centralized logging is implemented for audit, troubleshooting, and compliance purposes.
Comprehensive in-built analytics for player behavior, campaign performance, cohort analysis, and real-time metrics.
Supports A/B testing functionalities to optimize campaign effectiveness and engagement strategies.
Provides sandbox environments for safe testing and development of campaigns and gamification setups.
API versioning support allows backward compatibility and smooth upgrades.
Offers a robust suite of development tools including SDKs, documentation, and management consoles.
SDKs are available mainly for JavaScript and potentially other mainstream languages for easy integration.
Supports automated testing frameworks to maintain platform reliability and deployment quality.
Integrates with continuous integration and deployment (CI/CD) pipelines to enable rapid and reliable updates.
Supports blue-green deployment techniques for zero-downtime releases.
Offers rollback capabilities to revert updates in case of issues.
Real-time performance monitoring tools are part of the platform's operational suite.
Implements distributed tracing to diagnose cross-service request paths and performance bottlenecks.
Includes profiling tools to optimize system components and performance tuning.
Supports hot-swapping of components for minimal service disruption during maintenance.
Minimal on-premises hardware required as the platform is cloud-based; client-side access only requires standard internet devices.
Fully multi-tenant platform allowing multiple brands and operators to be managed independently from a single deployment.
Designed to support thousands of concurrent users with scalable cloud architecture; exact maximum depends on deployment size.
Enables horizontal scaling to accommodate increasing loads and client growth.
Low-latency platform designed for real-time player engagement and campaign updates with industry-standard response times.
Supports geographic distribution with multi-region cloud deployments to ensure performance and regulatory compliance.
Implements disaster recovery plans with data backups, failover, and geographic redundancy.
Not applicable; the platform does not provide gaming RNG or games that require provably fair certification.
Does not develop casino games but allows custom gamification and CRM campaign creation.
Offers white-label gamification and CRM solutions tailored for operator branding.
Comprehensive promotional campaign tools including bonus engines, customizable jackpots, raffles, and gamification rewards.
Supports seasonal content integration to boost engagement with time-limited campaigns and themes.
Supports zero-downtime deployments via blue-green and other modern release methodologies.
Not applicable, no direct gaming product with RTP settings.
Not applicable, as no slot games are developed.
Fully cross-platform accessible via web, optimized for desktop, mobile, and tablet devices.
Interface is optimized for various screen sizes ensuring responsive and user-friendly design.
Does not support offline mode; platform requires online access for real-time interaction.
No direct game engine integration; focuses on CRM and gamification overlays.
As a web-based platform, it supports HTML5 for all front-end elements and mini-game content.
Supports integration with third-party game providers, payment gateways, marketing tools, and affiliate platforms.
Provides integration capabilities with casino management systems (CMS) for seamless operations.
Integrates with multiple payment gateways via APIs to support operator financial workflows.
Core CRM system with automation and enhanced gamification modules is fully integrated.
Connects with marketing tools for email, SMS, push notifications, and in-app engagement.
Supports affiliate marketing program integration for operator customer acquisition and tracking.
Integrates with business intelligence tools for enhanced data analysis and reporting.
Enables compliance and regulatory reporting integrations to assist in legal adherence.
Supports multiple user registration methods, including standard form-based and social logins.
Supports two-factor authentication (2FA) for enhanced user security.
Integrates with KYC (Know Your Customer) systems for player identity verification.
Supports automated document verification as part of identity and KYC processes.
Integrates with age verification tools to ensure regulatory compliance.
Supports geolocation verification to enforce geographic restrictions.
Implements player self-exclusion tools as part of responsible gambling measures.
Supports deposit and betting limits configuration to promote responsible play.
Enables setting cooling-off periods for players to take voluntary breaks.
Advanced player behavior monitoring to identify problematic patterns and support responsible gaming.
Provides automatic alerts for suspicious activities and potential fraud.
Supports VIP and loyalty programs with personalized rewards and engagement.
Facilitates allocation of personal account managers for VIP players.
Comprehensive player segmentation using AI - based on behavior, value, and churn risk.
Robust loyalty point accumulation and redemption systems integrated with gamification.
Enables personalized bonuses and rewards tailored to player profiles and actions.
Supports referral programs to incentivize player recruitment.
Offers affiliate program support integrated within the CRM platform.
Full integration with the internal CRM system enhancing marketing automation and player engagement.
Supports targeted and automated email marketing campaigns.
Enables SMS notification capabilities for promotions and player communications.
Provides push notification support for mobile and desktop audiences.
A ticketing and complaint management system is available for player support.
Integrates with third-party live chat solutions for customer service.
Supports multi-level customer support structures to handle various query complexities.
Provides multilingual support for customer service and platform interfaces.
Offers a knowledge base to facilitate self-service for operators and end-users.
Supports video verification as part of enhanced KYC procedures.
Includes account blocking features for regulatory and security compliance.
Allows temporary freezing of accounts upon request or regulatory requirements.
Provides password recovery systems integrated with secure authentication methods.
Fully GDPR compliant with strict data privacy and user consent management.
Supports the right to data deletion in accordance with GDPR and other privacy regulations.
Allows data export capabilities for user information and analytics.
Integrates with a wide range of payment systems including credit cards, e-wallets, and crypto wallets indirectly through partner systems.
Supports bank transfer payments through integrated gateways.
Supports engagement tools for crypto gaming environments; direct crypto payment processing is operator-dependent.
Supports e-wallet transactions as part of integrated payment systems.
Enables mobile payment options through gateway integrations.
Supports prepaid card payments within the integrated payment frameworks.
Facilitates instant deposit processing through connected payment gateways.
Supports scheduled deposits as per operator configurations.
Enables fast withdrawal processing aligned with operator payment policies.
Supports automated withdrawal workflows integrated with operator systems.
Allows configuration of deposit and withdrawal limits to enforce responsible gaming standards.
Supports multiple currencies to accommodate international operators and players.
Provides automatic currency conversion features within the CRM and player accounts.
Supports simultaneous handling of fiat and cryptocurrency player accounts as per operator configuration.
No verified DeFi protocol integration currently.
No verified crypto staking features.
No escrow system details available.
No details on multi-signature support in crypto payments.
Implements AML systems to monitor transactions and player activities for compliance.
Conducts automatic screening of transactions against regulatory and fraud criteria.
Integrates sanction lists to block restricted entities in compliance processes.
Provides suspicious activity reporting to regulators as required.
Includes tax accounting features supporting operator compliance.
Automatic report generation is supported for compliance and operational reporting.
Integrates with tax systems to facilitate reporting and payments.
Tracks and manages transaction fees within financial workflows.
Implements payment reconciliation mechanisms for accurate financial control.
Provides tools to manage and mitigate chargebacks.
Incorporates fraud detection systems within payment operations.
Supports 3D Secure authentication in payment processes for enhanced security.
No verified dedicated credit risk assessment system.
No known installment payment options supported.
No Buy-Now-Pay-Later integrations noted.
No public corporate banking support information.
Supports automated refund processes tied to payment systems.
Employs standard security certifications required in data security and online marketing sectors.
No confirmed ISO 27001 certification publicly disclosed.
Operates with compliance standards aligned with PCI DSS for payment data security though direct certification is not publicly confirmed.
Fully supports GDPR compliance, including data privacy and user consent management.
No specific gambling commission certifications publicly listed.
No mention of eCOGRA certification.
No direct gambling laboratory testing certification noted.
No iTech Labs certification mentioned.
Conducts regular security audits to maintain platform integrity and security.
Supports regular penetration testing as a standard security measure.
No public information on bug bounty programs.
Data encryption at rest is implemented as part of security best practices.
Ensures data encryption in transit using standard TLS protocols.
No specific claims regarding full end-to-end encryption.
Employs key management systems aligned with security standards.
No confirmed hardware security module support.
Uses intrusion detection systems to monitor platform security.
Implements DDoS protection systems to safeguard platform availability.
Uses firewalls and Web Application Firewall (WAF) protection.
Supports rate limiting to manage traffic and prevent abuse.
Active security monitoring systems are in place to detect threats.
Integrates with SIEM systems for comprehensive security information and event management.
Automatic incident alerting is part of the security infrastructure.
Maintains documented incident response procedures and support.
Robust backup and disaster recovery systems support business continuity.
Geographic redundancy available by deploying cloud services across multiple regions.
Service reliability conforms to industry best practices for recovery time and point objectives.
Implements business continuity planning to minimize downtime and data loss.
Employs role-based access control and strict policies for platform security.
Fully supports role-based access control for internal and client user permissions.
Comprehensive audit trails are maintained for all operator and player actions.
Built-in analytics tools provide insights on player behavior, campaign effectiveness, and platform performance.
Real-time analytics enables operators to monitor live player engagement and adapt campaigns.
Provides detailed operator dashboards with customizable views and real-time data.
Supports creation of customized reports tailored to operator needs.
Automatic report generation is supported for compliance and operational reporting.
Scheduled reporting capabilities are available for regular data delivery.
Exports data in formats including CSV, JSON, and XML.
Enables data mining functions to derive business insights from player and campaign data.
Advanced predictive analytics including churn, lifetime value (LTV), and segmentation.
Machine learning models support analytics for player behavior and campaign optimization.
Detailed player behavior analytics underpin personalized engagement strategies.
Supports cohort analysis to track player groups over time and optimize retention.
Provides lifetime value calculations to prioritize high-value players.
Real-time churn prediction models identify players at risk of leaving.
Tools for revenue optimization based on player data and campaign effectiveness.
Offers multi-channel technical support including email, chat, and ticketing systems.
Provides 24/7 technical support to clients ensuring operational continuity.
Multi-tiered support is available to address varying client needs.
Supports remote diagnostics and troubleshooting of platform issues.
Onsite support is generally not offered; focus is on remote assistance.
Uses ticketing systems to manage and track client requests and incident resolution.
Service level agreements (SLAs) in place to define uptime and support response times.
Priority support is offered for key or VIP clients.
Clients receive dedicated success managers for personalized service and support.
Provides migration support for operators transitioning to Smartico’s platform from other CRM systems.
