Soft2Bet is a leading iGaming company specializing in providing turnkey solutions including online casino and sportsbook software, with a strong emphasis on scalable, flexible, and secure platforms tailored to operator needs. Its CRM system delivers deep insights into player behavior and marketing automation to enhance customer relationships and loyalty.
Soft2Bet is a platform provider offering comprehensive iGaming software solutions, including CRM systems, casino software, sportsbook platforms, and payment processing tools.
The primary purpose of Soft2Bet's products is to enable online gambling operators to launch, manage, and scale casino and sportsbook brands efficiently with integrated CRM capabilities aimed at increasing player retention and engagement.
Soft2Bet serves online casino, sportsbook, and integrated betting verticals, supporting a wide range of gaming types including slots, live dealer games, and sports betting.
Soft2Bet operates on a B2B business model, supplying online casino and sportsbook operators with white-label and turnkey platform solutions including CRM and affiliate management systems.
Soft2Bet is unique for its proprietary microservices-based platform architecture, real-time CRM planning with automated multi-channel marketing, deep player behavior analytics, AI-driven personalization, flexible localization, and integration of KYC and risk management tools.
Soft2Bet
Soft2Bet was established in 2017.
Soft2Bet is registered in multiple jurisdictions, including Malta, and holds various European gaming licenses, ensuring compliance with international regulatory standards.
Soft2Bet’s primary offices are located in Europe, including Malta, with regional presence supporting global operations.
Soft2Bet has been on the market for approximately 6 to 8 years, growing steadily since its founding in 2017.
The development team size at Soft2Bet is not publicly specified but involves dedicated in-house back-end and front-end development teams, likely numbering several dozens to support platform and CRM development.
Soft2Bet products and CRM interfaces support multiple languages to cater to diverse global markets, ensuring ease of use and regional adaptability.
The Soft2Bet platform includes robust regional localization capabilities, including multi-language support, flexible payment systems, and content localization for gaming, bonuses, and promotions.
Soft2Bet’s mission focuses on delivering innovative, flexible, and secure iGaming solutions that empower operators to maximize player engagement and retention while maintaining compliance with global regulations.
Soft2Bet is a privately held company.
Specific awards for Soft2Bet’s CRM are not publicly detailed, but the company holds multiple licenses and certifications ensuring compliance and operational excellence in regulated markets.
Soft2Bet participates in recognized iGaming industry events and forums but specific memberships in gambling associations are not explicitly listed publicly.
Key milestones include launching a proprietary microservices architecture platform, integrating over 12,500 games, introducing in-house CRM and KYC systems, and expanding licenses to cover the European and global markets.
There is no public information on Soft2Bet’s plans for IPO or investment attraction.
Soft2Bet offers partner programs including affiliate management systems and comprehensive tools for integrators to collaborate effectively with casino operators.
Soft2Bet supports responsible gambling initiatives including player self-exclusion, betting limits, cooling-off periods, and behavior monitoring integrated into its CRM and PAM (Player Account Management) systems.
There is no specific public information about Soft2Bet’s environmental standards; like many software providers, it likely follows general corporate responsibility practices related to office and data center operations.
Soft2Bet provides training and certification programs for its platform users and partners, ensuring effective use of CRM tools and system capabilities.
The development strategy focuses on enhancing AI-driven personalization, real-time analytics, automation in CRM marketing, expanding platform scalability, and integrating emerging technologies like blockchain and crypto payments.
Soft2Bet aims to expand further into regulated markets across Europe, LATAM, and Asia through new licenses and adapting their platform for local compliance requirements.
The company maintains dedicated research and development departments focusing on platform innovation, CRM enhancements, compliance tools, and gaming content aggregation.
Soft2Bet incorporates technological trends such as cloud-based microservices, AI for personalization and fraud detection, real-time data analytics, and multi-channel marketing automation in its CRM system.
There is no publicly available detailed information on Soft2Bet’s direct support for startups, but its platform modularity and partnership models can facilitate new operators entering the market.
Soft2Bet holds a significant position in the iGaming B2B sector with growing market share especially for turnkey casino and sportsbook platforms augmented with CRM services.
Main competitors include EveryMatrix, Playtech, BetConstruct, SoftSwiss, and SkillOnNet, all offering integrated platform and CRM solutions for online gambling operators.
Soft2Bet’s competitive advantage lies in its proprietary scalable microservices platform, comprehensive CRM with automated marketing, risk and KYC compliance tools, and highly customizable operator management systems.
Soft2Bet currently serves regions including Europe, Asia, and Latin America, supported by multiple licenses and geo-targeted infrastructure.
Target customers are online casino and sportsbook operators seeking full-stack turnkey solutions with advanced CRM capabilities for player retention and monetization.
Soft2Bet offers white-label solutions allowing operators to launch branded casinos and sportsbooks quickly with full CRM integration and platform control.
Pricing models are typically customized and may include revenue share, fixed licensing fees, or hybrid arrangements depending on operator scale and services used.
The go-to-market strategy emphasizes turnkey solutions, modular platform flexibility, real-time CRM automation, and partnerships with game providers and affiliates to drive operator growth.
The distribution network includes direct partnerships with operators and affiliates, as well as integration with third-party game providers aggregated into the Soft2Bet platform.
The platform aggregates over 12,500 games from 100+ providers, included in the standard offering with flexibility for operators to select portfolios.
Supported game types include slots, table games, live dealer, sportsbook betting, and specialty games.
Soft2Bet supports live dealer game integration within its platform for an immersive player experience.
There is no specific public information confirming VR/AR game support in Soft2Bet’s current CRM or platform offering.
The platform supports organization of tournaments and competitions integrated with CRM tools to boost player engagement.
Progressive jackpot systems are supported through game provider integrations within the Soft2Bet aggregated game portfolio.
Multiplayer gaming support is included primarily through live dealer and certain table game formats.
Player chat functionality is supported primarily within live dealer games and social features on the platform.
Private table creation is available as part of live dealer game functionalities for VIP or exclusive player groups.
Side bets in card games are supported as part of the integrated game offerings.
Soft2Bet’s CRM and gaming platform include achievement and rewards systems to promote player loyalty and gamification.
Gamification is a key part of Soft2Bet’s CRM, featuring levels, missions, badges, and competitive incentives to increase player activity.
The platform offers gaming interface personalization through AI-driven tools and modular content management.
Various game speeds are supported depending on game types and operator configuration, with auto-play features available for slots.
Auto-play functionality is available for slot games to enhance player convenience.
The platform supports game history tracking for players to review past games and transactions.
Replay functionality for dispute situations is generally supported consistent with industry standards, especially for card and table games.
Multiple currency support is integral to the platform, allowing operators to offer games in various fiat currencies.
Real-time currency conversion is supported for seamless multi-currency play and transactions.
Soft2Bet supports cryptocurrency gaming and payments integration aligned with licensing requirements.
Blockchain technology integration details are not specifically outlined publicly but may be considered under future development strategies.
Soft2Bet’s products are based on a cloud-native microservices architecture with modular, scalable technology stacks.
Soft2Bet supports cloud deployment with redundancy and failover protocols ensuring 99.99% uptime and scalability.
The platform’s microservices architecture is compatible with containerization technologies like Docker and Kubernetes.
The specifics of database technologies are not disclosed publicly but industry best practices suggest robust relational and NoSQL databases are used to support scale.
Soft2Bet employs a microservices architecture enabling independent operation and updates of components like payments, CRM, and game servers.
Soft2Bet provides extensive APIs for integration with external systems, third-party games, payment gateways, and CRM extension.
RESTful API support is included to facilitate seamless integration and data exchange.
Public information on GraphQL support is not available, but RESTful APIs form the core of integration.
Supported data formats typically include JSON and XML for structured data exchange across systems.
Real-time updates for CRM triggers, player data, and gaming content are supported.
Standard communication protocols including HTTP/HTTPS and WebSocket are used for real-time and secure data transmission.
WebSocket support is implemented particularly for real-time gaming and live dealer interactions.
Bandwidth requirements are optimized for high performance with cloud infrastructure adapting to traffic spikes.
Data caching is supported to improve response times and reduce server load.
Content Delivery Network (CDN) support is utilized to deliver gaming content efficiently worldwide.
Load balancing solutions are integrated to maintain platform stability under high traffic.
Automatic scaling capabilities are present to handle traffic surges and maintain performance.
Integrated monitoring systems ensure uptime, performance tracking, and fault detection.
Centralized logging is utilized for operational transparency and troubleshooting.
Built-in analytics provide real-time and historical insights into player behavior and operational metrics.
A/B testing support is available for marketing campaigns and platform features optimization.
The platform provides sandbox environments for safe testing and development by operators.
API versioning is supported to manage backward compatibility and updates efficiently.
Soft2Bet offers development tools including SDKs, API documentation, and CMS for operator use.
SDK availability includes commonly used programming languages such as JavaScript, Java, and Python for integration flexibility.
Automated testing is employed in development to ensure system reliability and quality.
Continuous integration and continuous deployment tools are implemented to streamline updates and releases.
Blue-green deployment strategies are used to minimize downtime during updates.
Rollback capability is embedded to quickly revert changes if issues arise in production.
Performance monitoring tools track platform responsiveness, latency, and uptime.
Distributed tracing support helps diagnose and debug multi-service architectures.
Profiling tools are used internally to optimize code and system performance.
Hot-swapping of components is supported for seamless updates without service disruption.
Hardware requirements depend on deployment scale; cloud infrastructure reduces on-premises hardware needs for operators.
The platform supports multi-tenancy allowing multiple operator brands to be managed from a single backend.
The system supports high concurrent user loads with elasticity; specific maximums depend on infrastructure but target 99.99% uptime with scalable resources.
Horizontal scaling is fundamental in the platform’s cloud-native design to manage increasing user loads.
The platform is optimized for low latency, especially for live dealer gaming and real-time CRM interactions across regions.
Geo-targeted infrastructure supports global player bases and regional compliance.
Disaster recovery protocols are integrated with automatic failover and backups to ensure business continuity.
Provably fair algorithms are supported for transparency and trust in RNG-based games.
Custom game creation is supported through platform modularity and game provider partnerships.
White-label game solutions are available to operators through Soft2Bet’s platform.
The CRM includes advanced promotional tools for campaign creation, player rewards, and tournament management.
Seasonal and thematic content support is integrated for marketing campaigns and game promotions.
Zero-downtime update capabilities are implemented using microservices and blue-green deployments.
Configurable RTP settings are supported to align with operator requirements and regulatory compliance.
Slot volatility settings are managed through game provider configurations available on the platform.
Cross-platform play across desktop, mobile, and tablet devices is fully supported.
The UI and games are optimized for various screen sizes and devices for optimal user experience.
Offline mode is generally not supported as games and CRM systems require online connectivity.
Integration with major game engines like Unity or Unreal is supported via third-party game providers aggregated on the platform.
All games and platform UI components support HTML5 for broad compatibility and responsiveness.
The platform supports integration with numerous third-party game providers, payment gateways, KYC solutions, and marketing tools.
An in-house content management system (CMS) is provided for operators to manage content, games, and promotions directly.
The system integrates multiple payment gateways allowing for flexible and localized payment processing.
Soft2Bet provides an in-house CRM system integrated tightly with the platform to manage player relations and marketing.
The CRM supports integration with marketing automation tools and multi-channel communications including email, SMS, and push notifications.
A dedicated affiliate management system is integrated to track and manage partner collaborations and commissions.
Business Intelligence tools are integrated for advanced analytics and reporting.
Compliance reporting tools are built in to support regulatory audits and reporting requirements.
Various user registration methods are supported including email, social login, and identity verification workflows.
Two-factor authentication is supported to enhance account security.
Comprehensive KYC systems are integrated with automated document verification and multi-tier risk scoring.
Automated document verification is a core feature of the KYC system to ensure fast and compliant user onboarding.
Age verification tools are incorporated into the user onboarding process to comply with legal gambling age restrictions.
Geolocation checks are implemented to enforce geographic restrictions based on licensing requirements.
Players can access self-exclusion features as part of the responsible gaming tools within the CRM and PAM system.
Deposit and betting limits are configurable and enforced through platform controls for responsible gambling compliance.
Cooling-off periods are supported for players to pause activity voluntarily.
Player behavior monitoring systems are integrated to detect problem gambling patterns and support operator interventions.
Automated alerts for suspicious activities and potential fraud are part of the risk management features.
Soft2Bet offers customizable multi-level VIP programs with personalized rewards like cashbacks and account managers.
The CRM supports assignment of personal managers to VIP players for enhanced customer service.
Advanced player segmentation tools enable targeted marketing based on behavior, preferences, and engagement levels.
Loyalty point accumulation systems are integrated to reward continued play and engagement.
Automated personalized bonus distribution enhances player retention and satisfaction.
Referral program functionalities are supported for player acquisition and rewards.
An in-house affiliate management system simplifies collaboration and commission management.
Soft2Bet offers full integration of its proprietary CRM system with the platform for seamless player relationship management.
Email marketing automation is integrated within the CRM for targeted and personalized campaigns.
SMS messaging support is available for player communications and promotions.
Push notification channels are incorporated for real-time player engagement.
Complaint management and customer support ticketing systems are integrated for player service.
Live chat support integration is typically included for real-time player assistance.
Multi-level support systems enable handling of different tiers of customer service inquiries.
Support for multiple languages in customer service and platform interfaces is standard.
A self-service knowledge base is provided for player and operator support.
Video verification support is not explicitly detailed but may be integrated via KYC providers as needed.
Account blocking features are available for compliance and responsible gaming enforcement.
Temporary account freezing options are supported for player self-control or operator interventions.
Secure password recovery mechanisms are implemented in user account management.
The platform and CRM comply with GDPR requirements to protect user data privacy.
Users have the right to data deletion in compliance with GDPR and other regulatory frameworks.
User data export capabilities support regulatory requests and user rights.
Integrated payment systems include major credit cards, e-wallets, crypto payment processors, and bank transfers.
Bank transfer support is included for deposits and withdrawals.
Cryptocurrency payment options are supported including Bitcoin and others.
E-wallet payment types are integrated for player convenience.
Mobile payment methods are supported through various gateways.
Prepaid card payment options are part of the integrated solutions.
Instant deposit processing is supported for rapid player fund availability.
Scheduled deposits are typically less common but may be supported depending on payment gateways.
Withdrawal processing is optimized for speed with some automated capabilities.
Automated withdrawal processing systems help reduce manual intervention and improve player satisfaction.
Flexible deposit and withdrawal limits are configurable through the operator backend for regulatory compliance.
Multi-currency support enables transactions across various fiat currencies.
Real-time automatic currency conversion is supported for player convenience across borders.
Simultaneous acceptance of fiat and cryptocurrencies is supported within the platform.
There is no publicly available information about DeFi protocol integration at this time.
Crypto staking features are not currently detailed as part of the CRM or platform offerings.
Escrow systems for large transactions are not specifically mentioned in Soft2Bet’s public data.
Multi-signature support for crypto payments is not explicitly detailed.
Anti-money laundering systems are integrated within KYC and risk management to ensure compliance.
Automatic transaction screening tools monitor and flag suspicious payments and activities.
Sanctions list integration is part of compliance features to prevent prohibited customer activity.
Support for suspicious activity reporting is included to satisfy regulatory authorities.
Tax accounting systems support operator reporting obligations in regulated markets.
Reports can be automatically generated and scheduled to keep stakeholders informed.
Integration with tax reporting systems is supported for jurisdictional compliance.
Transaction fee accounting is managed within the platform’s financial systems.
Payment reconciliation tools are integrated to manage operator and player account balances.
Chargeback management features are supported to handle disputed transactions.
Fraud detection systems analyze payment and player behavior data to mitigate risks.
3D Secure authentication support is available to enhance payment security.
Credit risk assessment systems are included for player verification and risk control.
Installment payment options are not commonly part of iGaming platforms.
Buy-now-pay-later services integration is not specified as a current feature.
Corporate banking support is likely available for B2B transactions and operator settlements.
Automated refund processing is available for approved cases to streamline customer service.
Soft2Bet’s platform holds industry-standard security certificates to ensure operational integrity.
ISO 27001 compliance and certification is a common industry requirement; specific confirmation for Soft2Bet is not public, but similar standards are followed.
PCI DSS certification is supported to ensure secure handling of payment card data.
GDPR compliance is strongly enforced with security measures incorporated to protect personal data.
Soft2Bet holds licenses from multiple gambling commissions to operate legally in regulated markets.
eCOGRA certification is not publicly confirmed but is a recognized mark of trust in online gaming.
GLI testing of games and platform components is a typical industry standard; specific confirmation is not publicly available.
iTech Labs certification is a common standard for RNG and fairness testing; specific confirmation for Soft2Bet is not publicly disclosed.
Regular security audits are conducted to identify vulnerabilities and ensure compliance.
Penetration testing is performed routinely to safeguard infrastructure and applications.
No public information on a bug bounty program is available.
Data encryption at rest is implemented to protect stored player data and transactions.
Data encryption in transit using TLS and other protocols is standard to secure communications.
End-to-end encryption is used for sensitive data, especially payments and personal information.
Secure key management systems are employed to control encryption keys lifecycle.
Hardware Security Modules (HSM) support is typically part of enterprise-grade security infrastructure but not publicly specified.
Intrusion detection systems monitor for unauthorized access attempts and threats.
DDoS protection mechanisms are in place to maintain platform availability under attack.
Firewalls and Web Application Firewalls (WAF) secure the platform from external threats.
Rate limiting is implemented to prevent abuse and ensure fair resource usage.
Continuous security monitoring tools track system health and suspicious activity.
Security Information and Event Management (SIEM) integration supports centralized security operations.
Automated alerts notify personnel of security incidents or system issues promptly.
Incident response protocols ensure quick containment and resolution of security events.
Comprehensive backup and disaster recovery systems ensure data integrity and business continuity.
Geographic redundancy is deployed to reduce downtime and data loss in case of local failures.
Recovery Time Objective (RTO) and Recovery Point Objective (RPO) guarantees are aligned with industry best practices for high availability.
Business continuity planning includes risk assessments and procedures to maintain operational resilience.
Strong access control systems restrict platform and data access to authorized personnel only.
Role-based access control (RBAC) is implemented to manage permissions according to job functions.
Full audit trails are maintained for actions on the platform to support compliance and troubleshooting.
Built-in analytics provide insights into player behavior, transaction trends, and operational metrics.
Real-time analytics enable instant decision-making and CRM-triggered actions based on player activity.
Operator dashboards display key performance indicators, player segmentation, and CRM campaign status.
Custom report generation allows operators to create tailored analyses for business needs.
Reports can be automatically generated and scheduled to keep stakeholders informed.
Scheduled reporting supports regulatory and operational requirements without manual intervention.
Data export options include standard formats like CSV, XML, and JSON.
Data mining functionalities explore player data to identify trends and opportunities.
Predictive analytics tools forecast player behaviors, churn risks, and revenue potential.
Machine learning models support advanced analytics and personalized marketing strategies.
Detailed player behavior analytics assist in segmentation and tailored CRM communications.
Cohort analysis capabilities help understand player lifecycles and campaign effectiveness.
Lifetime Value (LTV) calculations are integrated to guide marketing spend and retention strategies.
Churn prediction tools enable proactive engagement to retain at-risk players.
Revenue optimization tools adjust promotions and campaigns dynamically to maximize profitability.
Technical support channels include email, ticketing systems, and live chat.
24/7 technical support availability is typically provided for critical platform operations.
Multi-level support ensures appropriate escalation and expertise for various issues.
Remote diagnostics allow support teams to resolve issues without on-site visits.
On-site support may be available for major clients as part of service agreements.
An integrated ticketing system manages technical and customer support requests efficiently.
Service Level Agreements (SLAs) specify uptime, response times, and issue resolution targets.
Priority support for critical clients is available with dedicated response teams.
Dedicated account and support managers are assigned to key operators for personalized service.
Migration assistance is provided to help operators transition to Soft2Bet’s platform and CRM seamlessly.
