Upgaming is an enterprise iGaming software provider specializing in delivering scalable, multifunctional, and customizable online casino and sportsbook solutions. Their primary focus is on unifying casino, live casino, sportsbook, esports, and mini-games via a single API that provides access to a vast game library and management tools for operators. They emphasize innovation, seamless integration, and client-specific customization.
Upgaming is a software developer and platform provider offering iGaming software products including a unified casino API, sportsbook solution, live casino software, game development studio, and turnkey/white-label platforms.
The primary purpose of Upgaming’s products is to enable iGaming operators and platforms to launch, scale, and manage online gambling services efficiently across casino games, live casino, sportsbook, and esports verticals by providing a unified, high-quality gaming content and management infrastructure. The target market includes B2B iGaming operators and platforms worldwide.
Upgaming serves online casino, live casino, sportsbook, esports betting, and virtual sports verticals.
Upgaming operates primarily on a B2B model, providing software solutions, API integration tools, white-label and turnkey solutions to iGaming operators and platform providers.
Unique features include a unified Casino API giving access to over 12,000 games from leading providers, an ultra-fast and scalable sportsbook with 140+ sports types and 82,000+ monthly live events, fully customizable software for operators, and integrated AI-driven risk management and anti-fraud systems.
Upgaming
Upgaming was established in 2014.
Upgaming is registered in Switzerland, with a primary office in Zug.
The primary office is located in Zug, Switzerland. Additional regional presence details are not explicitly specified but the company targets global markets.
Upgaming has been on the market for approximately 11 years as of 2025.
The company has between 201 and 500 employees.
The platforms support multiple interface languages, typically including major European, Asian, and global languages to accommodate international operators, though exact supported languages are not listed.
Upgaming supports extensive regional localization capabilities including regulatory compliance, currency, language, and cultural adaptation to various global markets.
Upgaming’s mission is to provide cutting-edge, scalable, and innovative enterprise iGaming software solutions designed to enhance customer engagement, operational efficiency, and offer unmatched customization for operators worldwide.
Upgaming is a privately held company structured as a partnership.
Specific awards are not listed, but they have received industry certifications and comply with regulatory standards such as Curacao licenses and are undergoing certification in markets such as Brazil.
They participate in industry associations pertinent to licensing and market access, particularly linked with licensing authorities and technological standards bodies relevant to iGaming.
Key milestones include launching the unified Casino API integrating 12,000+ games, expanding sportsbook offerings with 140+ sports, evolving a proprietary game development studio, and obtaining certifications for regulated market operations like Brazil and Curacao.
There is no publicly available verified information regarding plans for an IPO or new investment rounds.
Upgaming offers partner and integrator programs including white-label, turnkey solutions, and API partnership models facilitating seamless integration and operational support to B2B clients.
Upgaming supports responsible gambling initiatives including integration of KYC, self-exclusion systems, deposit limits, and risk management tools built into their platform.
No specific environmental standards are declared; typical practices include remote/cloud deployment reducing hardware impact and compliance with standard corporate environmental policies.
Upgaming provides technical and integration support including training and certification programs for partners and operators on platform usage, risk management, and compliance.
Their development strategy focuses on enhancing AI capabilities, expanding sportsbook coverage, increasing content portfolio through aggregation and studio games, advancing real-time data analytics, and scaling global regulatory compliance.
Upgaming aims for continued expansion into regulated markets including Latin America (Brazil), Europe, Asia, and emerging regulated jurisdictions.
They maintain active R&D teams working on new game development, platform features, AI risk management, and integration capabilities to keep the platform technologically advanced.
Upgaming considers trends such as AI for fraud detection, real-time data analytics, multi-platform compatibility, cloud scalability, and API-driven modular architecture in its product development.
No specific startup incubation programs are publicly listed, but they provide extensive API tools and partner support that could facilitate startup operators entering the iGaming market.
Upgaming holds a growing market share in the B2B iGaming solutions segment, recognized for rapid integration and a large game aggregation portfolio but ranks as a mid-tier global provider compared to industry giants.
Primary competitors include EveryMatrix, Playtech, SoftSwiss, Evolution Gaming, and BetConstruct.
Competitive advantages include a unified API covering casino, live casino, sportsbook and esports, high scalability, extensive game portfolio aggregation, rapid integration timelines (as quick as 72 hours), and advanced back-office tools.
They serve global regions including Europe, Latin America, Asia, and emerging regulated markets such as Brazil, with licensing focus on Curacao and others.
Their target customers are B2B operators, including online casino operators, sportsbook platforms, affiliates, and white-label businesses seeking scalable multi-vertical casino and betting solutions.
Upgaming offers comprehensive white-label and turnkey iGaming solutions enabling operators to launch quickly with a full suite of casino, sportsbook, and live casino content.
Pricing models include flexible API-based licensing and revenue share or fixed fee arrangements common in enterprise iGaming B2B contracts.
The go-to-market strategy emphasizes technology innovation, rapid integration, global licensing support, and strategic partnerships with operators and aggregators.
Upgaming utilizes direct B2B sales complemented by partner integrators and resellers within various regional markets.
The core casino package includes access to over 12,000 games aggregated from more than 180 game providers.
Supported game types include slots, table games, live dealer games, sportsbook markets, esports bets, and exclusive mini-games developed by Upgaming.
Full live dealer functionality is supported with HD streaming, multiple camera angles, player interaction via chat, and dealer rating features.
There is no verified information about VR/AR game support in Upgaming’s current portfolio.
Tournament and competition functionalities are typically supported in modern platforms though specifics for Upgaming are not verified.
Support for progressive jackpot systems exists generally in aggregated casino games, though direct proprietary progressive jackpot support is not explicitly detailed.
Multiplayer gaming is supported primarily via live casino tables and some mini-games allowing player interaction.
Player chat functionality is supported within live dealer games facilitating communication between players and dealers.
The ability to create private tables is a common industry feature; specific confirmation for Upgaming is not available but likely supported in their live casino suite.
Side bets support in card games is a common feature in live casino solutions, though specific Upgaming confirmation is not publicly available.
Achievement and reward systems are typically integral parts of iGaming platforms but no specific verified details on Upgaming’s proprietary system.
Gamification support including levels, experience points, and badges is part of modern iGaming operations; Upgaming emphasizes player engagement though detailed proprietary features are not listed.
Gaming interface personalization capabilities are supported, allowing operators to customize UI/UX for distinct branding and player experiences.
Different game speeds support such as fast mode or auto-play in slots is industry standard; specific Upgaming implementations are not documented.
Auto-play functionality for slots is common and expected; details about this feature for Upgaming games are not explicitly mentioned.
Player game history support for transparency and user account management is typically provided but not specifically detailed.
Replay functionality, especially for disputed situations, is supported in live casino environments generally though specific Upgaming confirmation is unavailable.
Multi-currency support in games and platform operations is standard and supported.
Real-time currency conversion features are integrated to support global operators and players.
Upgaming supports cryptocurrency gaming and payments as part of its platform capabilities.
There is no verified public data confirming blockchain technology integration in Upgaming’s solutions.
Upgaming’s products are based on cloud-native, API-first architecture compatible with web technologies supporting multi-device gaming.
Cloud deployment is supported, allowing scalable and flexible hosting for operator platforms.
Compatibility with containerization technologies such as Docker and Kubernetes is common in modern platforms; specific Upgaming confirmation is not published but implied by scalable infrastructure.
The platform supports enterprise-grade databases typical in iGaming environments; exact database technologies are not specified.
Microservices architecture is often used for scalability and modularity; no direct confirmed information for Upgaming.
Upgaming provides comprehensive APIs for integration including casino, sportsbook, and live casino modules.
RESTful API support is confirmed for Upgaming’s unified casino and sportsbook API.
No explicit information confirms GraphQL API support for Upgaming.
Supported data formats for exchange include JSON, XML, and other common formats for integration.
Real-time updates are supported for live betting, game state, and odds adjustments.
Communication protocols include HTTP/HTTPS with WebSocket support for real-time interactions.
WebSocket support is confirmed for live game data and betting operations.
Bandwidth requirements vary by game type; live casino requires higher bandwidth for HD streaming; typical broadband connections are recommended.
Data caching is employed to enhance game performance and reduce latency.
CDN support is used to deliver game content quickly and reduce latency globally.
Load balancing is implemented to ensure system stability and high availability.
Auto-scaling capabilities allow resources to adjust dynamically based on traffic demand.
Integrated monitoring systems provide real-time system health and performance metrics.
Centralized logging supports efficient troubleshooting and audit trails.
Built-in analytics enable operators to view player behavior, financial data, and operational statistics.
A/B testing support helps optimize game offerings and marketing campaigns.
Sandbox environments are available to test integrations and platform customizations before going live.
API versioning is implemented to ensure backward compatibility and smooth updates.
Upgaming offers SDKs, documentation, and developer portals to support integration and customization.
SDKs are available for multiple programming languages commonly used in iGaming integrations; specifics are not detailed.
Automated testing tools are used to ensure code quality and platform stability.
Continuous Integration and Continuous Deployment tools are employed for efficient development cycles.
Blue-green deployment techniques are likely used to minimize service disruptions during updates.
Rollback mechanisms are incorporated to revert to previous stable versions if issues arise.
Performance monitoring systems track latency, throughput, and resource usage.
Distributed tracing helps diagnose issues across multiple microservices or system components; specific mention is unconfirmed.
Profiling tools assist developers in optimizing game and software performance.
Hot-swapping support for software component updates without downtime is typically utilized in live environments.
Hardware requirements depend on deployment but generally include cloud or dedicated servers with sufficient CPU, RAM, and GPU for live streaming.
The platform supports multi-tenancy enabling multiple operators or brands to run off a single infrastructure.
The system is designed for high concurrency capable of supporting thousands to millions of simultaneous users, depending on deployment scale.
Horizontal scaling is supported to handle increased user loads by adding more servers.
Low latency is a critical feature, especially for live casino and sportsbook, achieved through optimized streaming and data delivery.
Geographic distribution support includes multiple data centers and CDN providers for global coverage.
Disaster recovery procedures are in place to ensure data integrity and business continuity.
Provably fair algorithms are typically integrated in RNG games to ensure transparency, though specific Upgaming implementations are not highlighted.
Upgaming creates exclusive mini-games alongside aggregated casino content for differentiation.
White-label game solutions are offered as part of their turnkey casino platform.
Tools for creating promotional campaigns, bonuses, and tournaments are included in their back-office and marketing modules.
Seasonal and themed content updates are part of keeping the game portfolio fresh.
Zero-downtime update processes are implemented to ensure continuous service during upgrades.
Different RTP settings support allows operator flexibility within regulatory compliance.
Volatility settings for slots are configurable to balance risk and player experience.
Cross-platform gaming is fully supported across desktop, mobile, and tablet devices.
Games and interfaces are optimized for various screen sizes and resolutions.
Offline mode support is generally not applicable for live casino and real-money game platforms.
Integration with popular game engines like Unity or Unreal is possible for custom game development; specifics are not confirmed.
HTML5 is fully supported across all games for browser-based seamless gameplay.
The platform supports integration with numerous third-party content providers, payment gateways, and marketing tools.
Casino management system (CMS) integration is available to streamline operations.
Extensive integration with popular payment gateways for deposits and withdrawals.
CRM system integration enables comprehensive player relationship management.
Marketing automation and campaign tools are integrated to enhance player acquisition and retention.
Affiliate program integration allows management of referral and partner marketing channels.
Business intelligence tools integration supports data-driven decision-making.
Regulatory compliance reporting systems are supported to fulfill jurisdictional requirements.
User registration supports email, social logins, and third-party verification.
Two-factor authentication support enhances account security.
Robust KYC systems are integrated for identity verification and regulatory compliance.
Automated document verification is supported to streamline onboarding.
Age verification systems are integrated to comply with legal gambling age requirements.
Geolocation services are used to verify player location for jurisdiction compliance.
Player self-exclusion tools are provided to support responsible gambling.
Supports configurable deposit and betting limits for player protection.
Cooling-off periods are implemented as part of responsible gambling measures.
Player behavior monitoring tools detect problem gambling patterns.
Alerts for suspicious and potentially fraudulent activity are integrated.
VIP program support is available for rewarding loyal and high-value players.
Personal account managers support for VIP players is typically offered.
Player segmentation features enable personalized marketing and product offerings.
Loyalty systems with point accumulation for rewards and retention.
Support for personalized bonuses and promotions for tailored player engagement.
Referral system capabilities enable player-driven marketing growth.
Full affiliate program support integrated in platform tools.
Integration with major CRM solutions to optimize player management.
Email marketing automation and campaign management are supported.
SMS notifications can be used for promotions and transactional alerts.
Push notification support for real-time player engagement.
Complaint management systems handle player grievances and feedback.
Live chat support is available both for players and operator support teams.
Multi-level support systems ensure escalated and tiered problem resolution.
Customer support and platform interfaces are multilingual to serve global users.
A knowledge base is provided for operator and player self-service.
Video verification tools may be integrated for enhanced KYC measures according to jurisdiction.
Account blocking mechanisms exist for security and compliance breaches.
Temporary account freezing is supported for risk management or self-exclusion.
Secure password recovery systems are standard.
Full GDPR compliance in data handling and user privacy.
Users have the right to data deletion in compliance with privacy laws.
Support for user data export upon request is provided.
Integration with major global payment systems for deposits and withdrawals.
Bank transfer payment methods are supported.
Cryptocurrency payments are supported including Bitcoin and altcoins.
E-wallet payment support is integrated.
Mobile payment options including Apple Pay and Google Pay are supported.
Prepaid card support is available.
Instant deposit processing options are provided.
Scheduled deposits are generally not standard but may be configured.
Fast withdrawal processing capabilities exist depending on payment provider.
Automation of withdrawal processing helps speed up transactions.
Deposit and withdrawal limits can be configured to comply with regulations and responsible gambling.
Multi-currency support is comprehensive, covering fiat and crypto currencies.
Automatic currency conversion features facilitate seamless user transactions.
Simultaneous support for fiat and cryptocurrency transactions is offered.
No verified information found about DeFi protocol integration.
Crypto staking support is not publicly documented.
Escrow systems for large transactions are uncommon in gaming platforms; no specific data available.
Multi-signature crypto payment security is not verified.
Anti-money laundering systems are embedded with transaction monitoring and compliance checks.
Automatic screening of transactions to detect suspicious activity is standard.
Integration with sanctions lists to block prohibited entities is implemented as part of AML.
Suspicious activity reporting to regulatory bodies is part of compliance protocol.
Tax accounting features support jurisdiction-specific requirements.
Automatic report generation streamlines compliance and business intelligence.
Supports integration with taxation systems where applicable.
Accounting for transaction and service fees is supported.
Payment reconciliation tools are included to ensure financial accuracy.
Systems to manage payment chargebacks are integrated.
Fraud detection mechanisms protect payment transactions.
Supports 3D Secure for card payment security.
Credit risk assessment tools may be part of risk management modules.
Installment payment options are generally not supported.
No verified BNPL (Buy Now Pay Later) service integration.
Support for corporate banking services targeting B2B clients is not explicitly detailed.
Automated refund processing is usually integrated into payment workflows.
Upgaming holds standard security certifications for encryption, data protection, and compliance.
No public confirmation of ISO 27001 certification.
PCI DSS certification is standard in the sector though no specific public mention.
GDPR compliance is maintained for data security and user privacy.
Upgaming complies with certifications from regulatory authorities such as Curacao eGaming and local certifications like Brazil’s regulatory body.
No verified public confirmation of eCOGRA certification.
Third-party testing from GLI or equivalent labs is typically required; no specific public confirmation.
No specific information on iTech Labs certification.
Regular security audits are part of best practices and compliance.
Penetration testing is conducted to ensure platform security.
No publicly available information about bug bounty programs.
Data encryption at rest is standard and implemented.
Data is encrypted in transit using TLS/SSL.
End-to-end encryption for sensitive data transmission is implemented.
Secure cryptographic key management practices are followed.
Hardware Security Modules support is not explicitly mentioned.
Intrusion detection systems are deployed for network security.
DDoS protection mechanisms safeguard platform availability.
Firewall and Web Application Firewall protections are implemented.
Rate limiting features are employed to prevent abuse and attacks.
Continuous security monitoring is standard.
Security Information and Event Management system integration is common, no explicit confirmation.
Automated alerts for security incidents are integrated.
Incident response procedures and teams are part of operational security.
Backup and disaster recovery systems ensure data integrity and uptime.
Geographic redundancy is used for failover and business continuity.
Recovery Time Objective and Recovery Point Objective guarantees align with industry best practices.
Business continuity planning is implemented.
Robust access control systems regulate platform access.
Role-based access control is standard to limit permissions.
Comprehensive audit trails track all critical actions.
Built-in analytics provide detailed operational insights.
Real-time analytics support operational decisions.
Operator dashboards offer centralized control of casino and sportsbook.
Customizable reports are available for detailed analysis.
Automatic report generation streamlines compliance and business intelligence.
Scheduled reporting capabilities are supported.
Support for multiple data export formats like CSV, Excel, and PDF.
Data mining tools support market and player behavior analysis.
Predictive analytics are integrated to optimize marketing and player retention.
Machine learning analytics enhance fraud detection and personalization.
Player behavior analytics enable responsible gambling and marketing segmentation.
Cohort analysis tools support player retention strategies.
Lifetime value calculations are utilized for business insights.
Churn prediction models help reduce player attrition.
Revenue optimization features target maximum profitability.
Support channels include technical support teams reachable via email, phone, and web portals.
24/7 support availability is provided for critical issues.
A tiered support system addresses issues from basic to complex levels.
Remote diagnostics tools assist in troubleshooting.
Onsite support availability depends on contractual agreements.
Ticketing systems are in use for issue management.
Service Level Agreements are standard for uptime and support.
Priority support is available for premium clients.
Dedicated account managers assist key clients and VIP operators.
Migration assistance is offered to facilitate platform transition and upgrades.
