Xtremepush is a leading CRM and loyalty marketing solution provider specializing in real-time customer data, AI optimization, and gamification to help iGaming companies turn visitors into loyal players through personalized, omnichannel engagement under one unified platform. It serves mainly the iGaming and online casino sector with tools to boost customer retention and operational efficiency.
CRM and loyalty marketing platform provider specializing in software solutions for iGaming operators.
The primary purpose of Xtremepush's products is to enhance player engagement, retention, and revenue for casino and iGaming operators by enabling real-time data-driven marketing, personalized campaigns, and customer intelligence. The target market is online casino operators, sportsbooks, and iGaming companies globally.
Xtremepush supports online casino, sportsbook, and other iGaming verticals, offering tools tailored to player engagement, loyalty programs, and compliance within these sectors.
Xtremepush operates on a B2B business model, delivering its CRM and marketing engagement platform as a service to iGaming and casino operators.
Xtremepush is unique in combining real-time Customer Data Platform (CDP), AI-driven optimization, gamification with 40+ customizable free-to-play games, omnichannel activation across 10+ channels, and deep BI analytics in one unified platform. Its ability to update player profiles every 15 seconds for instant campaign adjustments, smart bonusing, hyper-personalization, and geo-targeted marketing are standout features.
Xtremepush
Founded in 2012.
Registered primarily in Ireland.
Headquarters in Dublin, Ireland, with a presence serving operators worldwide, including partnerships extending into Latin America, Europe, and North America.
Operating in the market for approximately 13 years.
Company size ranges between 51-200 employees, including a substantial development and support team.
The platform supports multiple languages, with product content and AI-generated communications available in over 15 languages to cater to global operator needs.
Provides strong regional localization capabilities, including geo-targeted campaigns, multi-lingual messaging, and market-specific regulatory compliance tools.
To empower iGaming operators to build, grow, and retain strong customer relationships through personalized, relevant, and timely communication powered by real-time data and AI, ultimately maximizing lifetime player value and operational efficiency.
Privately owned company (not publicly traded).
Named in Gartner Magic Quadrants for Mobile Marketing Platforms (2019 and 2020). Further specific gambling industry certifications are not detailed publicly.
While explicit memberships are undisclosed, Xtremepush collaborates with leading iGaming platforms and partners, reflecting compliance with gaming industry standards.
Key milestones include integration with major iGaming platforms such as Bede Gaming, partnerships with industry giants like Betsson and BetMGM, acquisition of Thunderbite for portfolio expansion, and recognition in industry reports since inception.
No verified information on IPO or investment plans.
Offers partner and integrator programs including flexible API integration, co-marketing opportunities, and plug-in technology aimed at encouraging easy setup and scalability for operator partners.
Supports responsible gambling through integration capabilities for player monitoring, behaviors analysis, and campaign management that align with regulatory requirements.
No specific verified information; generally, tech companies adopt standard IT environmental best practices concerning energy use and electronic waste management.
Provides training and certification programs geared towards users and partners to ensure effective platform use and marketing automation proficiency.
Emphasizes AI-driven personalization, real-time player data utilization, gamification expansion, omnichannel communication, and scalable, modular platform growth to keep pace with evolving iGaming operator needs.
Actively expanding presence worldwide via partnerships in emerging markets, including LatAm, Europe, and North America with localized features.
Maintains dedicated research and development teams focused on AI, machine learning, marketing automation, gamification, and platform scalability.
Strong focus on AI-driven predictive analytics, real-time data platforms, gamification engines, omnichannel marketing, and cloud-based scalable architectures.
No specific verified startup support programs found; generally, software providers offer integration and partnership opportunities to innovative gaming startups.
Exact market share data for Xtremepush is unavailable; recognized as a leading and fast-growing CRM provider in the iGaming CRM and loyalty marketing niche.
Competitors include other iGaming CRM and marketing automation providers such as Optimove, Betting Promotion, Kickdynamic, and Salesforce for gaming-specific solutions.
Unified real-time data platform integrating AI, gamification, and omnichannel communication under one roof; rapid player profile updates (every 15 seconds); strong customization and scalability; proven client revenue uplift results.
Active primarily in Europe, Latin America, North America, and expanding globally across regulated gaming markets.
Online casino and sportsbook operators, gaming platforms, and iGaming companies seeking advanced CRM and loyalty marketing to increase player retention and revenue.
No specific mention of white-label CRM solutions; focus is on integrated SaaS platform delivery with customizable branding and modular features.
Pricing details are confidential but typically based on SaaS subscription models with tiered plans depending on usage, volume, and add-ons.
Leveraging partnerships with major platforms, case studies showing revenue growth success, omnichannel campaigns, and thought leadership in AI-driven CRM for gaming.
Direct sales supported by integration partnerships with platform providers like Bede Gaming and distributors in targeted regions.
The CRM platform includes 40+ customizable free-to-play games (slots tournaments, sports prediction challenges) as part of its gamification suite rather than actual casino games.
The platform supports casino-related engagement games such as free-to-play slots tournaments, sports prediction challenges, but not actual casino game development.
No live-dealer dealing functionality, as Xtremepush focuses on CRM and marketing, not game provisioning.
No support for VR/AR games directly, as this is outside the CRM solution focus.
Supports organizing tournaments and competitions via its gamification features to boost player engagement.
Does not provide progressive jackpot systems; more focused on engagement and loyalty marketing.
Supports multiplayer-style free-to-play games and challenges as part of gamification but does not provide actual multiplayer casino gameplay.
No verified player chat functionality, as Xtremepush primarily focuses on CRM and marketing engagement tools.
No casino game private table features, as it is not a game provider.
Side-bets support is not applicable for a CRM platform.
Comprehensive achievement and rewards system integrated through gamification tools to increase player loyalty and activity.
Extensive gamification support including free-to-play games, missions, badges, levels, and real-time reward triggers based on player behavior.
Strong interface personalization capabilities powered by AI to tailor player communications and journeys dynamically.
Not applicable as the platform does not provide real casino games.
Not applicable, no slot game engine included.
Supports player history tracking for behavioral analytics and personalized marketing but not actual game history playback.
No replay functionality for games, only CRM and engagement tracking.
Supports multi-currency player profiling and loyalty rewards across currencies but does not host games itself.
Supports real-time or near real-time currency conversion for marketing and campaign segmentation purposes.
Not a gaming provider, but supports marketing and engagement tools for operators accepting cryptocurrencies.
No verified blockchain technology integration in the CRM platform.
Cloud-based SaaS platform with real-time data processing capabilities, AI integration, and omnichannel communication support.
Fully cloud-deployed solution for scalability and accessibility.
No explicit details on Docker/Kubernetes support, but likely supports modern cloud containerized environments.
Uses scalable, real-time customer data platforms likely built on modern NoSQL and/or relational databases.
Likely employs microservices architecture to support modular, scalable deployment.
Provides extensive APIs including lightweight API feeds with sub-100ms latency for real-time integration with gaming platforms.
Supports RESTful API communication for easy integration and data exchange.
No verified specific mention of GraphQL support.
Supports common data formats such as JSON and XML for integration and data exchange.
Strong real-time data processing with player profiles updated every 15 seconds enabling immediate campaign adjustments.
Uses HTTP/HTTPS for API communication and WebSocket or similar protocols for real-time messaging likely included.
Likely supports WebSocket or similar for real-time game player data synchronization and campaign triggering.
Optimized for low latency integration, requires stable broadband connection; exact bandwidth depends on usage scale.
Supports efficient data caching strategies within the platform to optimize response times and analytics.
Uses CDN for content delivery acceleration, especially for push notifications, web, and app content.
Employs load balancing techniques to maintain performance across global user base and high concurrent usage.
Cloud-based auto-scaling supported to dynamically manage resources depending on traffic and usage.
Integrated system monitoring for performance, uptime, and user engagement metrics.
Provides centralized logging capabilities for diagnostics, audits, and security monitoring.
Built-in advanced analytics including real-time dashboards, BI tools, and predictive analytics powered by AI.
Supports A/B and multivariate testing for campaign optimization and user engagement strategies.
Offers sandbox environments for safe testing of campaigns, integrations, and gamification setups.
Supports API versioning to maintain backward compatibility and incremental feature rollout.
Provides developer tools including APIs, SDKs, and documentation for easy integration and customization.
SDKs are available for major programming languages used in gaming platform integration, though specific languages are not publicly detailed.
Supports automated testing pipelines for campaign logic, integrations, and platform stability.
Uses industry-standard continuous integration and continuous delivery tools to ensure rapid updates and deployment.
Likely supports blue-green deployment strategies for seamless software updates without downtime.
Has rollback capabilities to revert to previous versions in case of software or platform issues.
Real-time performance monitoring of platform services and user engagement metrics.
Employs distributed tracing for debugging and performance optimization in a microservices/cloud environment.
Includes profiling tools to analyze system bottlenecks and user engagement behaviors.
May support hot-swapping of software components for continuous availability, typical in modern SaaS platforms.
No on-premise hardware required; clients access cloud-hosted services via web; minimal endpoint specs needed.
Fully multi-tenant cloud architecture supporting multiple operators on one platform securely.
Supports large numbers of concurrent users typical in enterprise iGaming environments; specific numbers confidential.
Designed for horizontal scaling to handle growing data volumes and user interactions seamlessly.
Optimized for low latency in real-time player data updates and campaign triggers, with API response times under 100ms.
Supports geographically distributed deployments to comply with data sovereignty and improve latency worldwide.
Implements disaster recovery plans including geo-redundant backups and failover mechanisms.
Not applicable; CRM system does not provide gaming algorithms.
Does not develop casino games but offers customizable engagement/gamification games within the CRM platform.
No white-label casino games but customizable white-label marketing and engagement tools.
Comprehensive promo tools including smart bonusing, dynamic reward builders, and geo-targeted campaigns.
Supports seasonal and event-driven content and campaigns for marketing.
Supports zero-downtime updates for continuous platform availability.
Not applicable for CRM software as it does not manage game RTP.
Not applicable.
Fully cross-platform via web interfaces, compatible with desktop, mobile, and tablet devices.
Optimized for multiple screen sizes and device types.
No offline mode; requires continuous internet connection for real-time engagement.
Integrates with various gaming platforms but does not embed game engines like Unity or Unreal.
Supports HTML5 for notifications and gamification elements presented through web and app interfaces.
Extensive integrations with third-party CRM, payment, marketing, affiliate systems, and gaming platforms.
Integrates with casino management systems for seamless player data and campaign management.
Supports integration with payment gateways indirectly via partner platforms for marketing triggers.
Offers robust CRM system integrations and serves as a CRM platform itself.
Integrates with marketing automation, email, SMS, push, and social media tools.
Supports affiliate marketing system integrations for enhanced player acquisition and retention tracking.
Incorporates BI tools providing advanced analytics, reporting, and business intelligence functions.
Supports integrations for compliance and regulatory reporting as per jurisdiction requirements.
Supports multiple user registration methods aligned with operator requirements.
Supports two-factor authentication integration for enhanced account security.
Integrates with identity verification (KYC) systems for player onboarding and compliance.
Supports integration with automated document verification solutions.
Integrates age verification systems to comply with legal gambling age requirements.
Offers geolocation verification capabilities for regulatory compliance and geo-targeted campaigns.
Supports player self-exclusion mechanisms integrated with CRM for responsible gaming.
Supports management of deposit and betting limits through CRM integration to enforce responsible gambling policies.
Supports implementation of cooling-off periods within player management systems.
Provides gaming behavior monitoring tools to identify risk and promote responsible gaming.
Features suspicious activity detection and alerting for fraud and compliance purposes.
Supports customizable VIP program management with tiers, rewards, and personal manager integration.
Platform enables assignment and management of personal account managers for VIP players.
Advanced player segmentation capabilities based on behavior, value, and preferences.
Integrated loyalty system with point accumulation and redemption mechanics.
Supports personalized bonus offerings dynamically tailored to player behavior and triggers.
Enables referral program features for player acquisition and engagement.
Supports affiliate program integrations for marketing and commission tracking.
Fully integrated CRM system capabilities, centralizing player data for operational efficiency.
Comprehensive email marketing tools including automation, segmentation, and personalization.
Supports SMS marketing and notification campaigns with real-time delivery.
Full push notification capabilities for mobile and web platforms.
Typically integrated complaint and support ticketing systems managed via operator platforms.
Integrates with live chat support systems for player assistance.
Supports multi-level customer support workflows for effective issue resolution.
Platform supports multiple languages for user interfaces and customer communication.
Generally integrated knowledge base or self-service portals to reduce support queries.
Integrates with third-party video verification services for identity confirmation.
Supports account blocking features for compliance and operational purposes.
Enables temporary account freezing as part of responsible gaming and support.
Standard password recovery processes integrated in user account management.
Fully compliant with GDPR regulations for data protection and user privacy.
Supports user rights including data deletion upon request as per GDPR and similar regulations.
Allows export of user data in common formats for transparency and compliance.
Integrates indirectly with payment systems via operator platforms; facilitates marketing triggers on payment events.
Support for bank transfer payment methods typically through operator/payment integrations.
Compatible with operators accepting cryptocurrency payments but not directly processing them.
Supports e-wallet payment methods integration via operator platforms.
Facilitates mobile payment methods through integrated operators and payment gateways.
Support for prepaid card payments through operator/payment integrations.
Enables real-time marketing response to instant deposit triggers via API integration.
Supports campaign triggers based on scheduled deposit activities.
Not directly involved but can trigger marketing campaigns post-withdrawal in integrated platforms.
No direct processing but integrates with platforms handling such functions for marketing data.
Supports monitoring and campaign adaptation to deposit and withdrawal limits for compliance.
Strong multi-currency support for player data and marketing.
Provides real-time currency conversion for marketing segmentation and reporting.
Can support operator platforms that simultaneously accept fiat and cryptocurrency.
No verified DeFi integration.
No direct support.
No escrow functionality.
No multi-signature wallet support, as this is beyond CRM scope.
Supports AML compliance by integrating with transaction screening and player activity monitoring systems.
Facilitates automatic transaction screening integration via operator platform APIs.
Supports sanctions and PEP list screening through partner integrations.
Includes suspicious activity reporting capabilities for regulatory compliance.
Does not provide direct tax accounting but integrates with operator finance systems.
Automated report generation available for routine insights and compliance documentation.
No direct tax system integration, relies on operator platforms.
Not applicable.
Indirectly supports via integration with financial systems.
Not a direct function but integrates with fraud detection tools.
Supports fraud detection through player behavior analytics and integration with payment fraud systems.
Not directly handled by the CRM platform, managed by payment gateways.
Able to integrate credit risk data into CRM profiles for marketing and risk management.
No direct support.
No direct support.
Not applicable.
Not handled directly.
Holds industry-standard security certifications for SaaS platforms; specifics not publicly disclosed.
Likely compliant with ISO 27001 or equivalent standards for information security; no explicit public certification found.
Not a payment processor; PCI DSS not directly applicable but partners comply as required.
Fully supports GDPR compliance including data protection, encryption, and user data rights.
Compliant with regulatory standards; no specific gambling commission licenses issued as it is a software provider.
Not a gambling operator; eCOGRA certification not applicable.
Does not provide games, so GLI not applicable.
Not applicable.
Conducts regular security audits as part of SaaS best practices.
Regular penetration testing likely performed but no public reports.
No public information on bug bounty programs.
Data encryption at rest is standard and implemented for platform data security.
Encrypts data in transit using TLS/SSL protocols.
Offers end-to-end encryption for sensitive data communications where applicable.
Implements secure key management systems consistent with industry standards.
No explicit information on hardware security module usage.
Employs intrusion detection systems as part of security measures.
Uses DDoS mitigation technologies to protect platform availability.
Implements firewall and web application firewall protections.
Supports rate limiting on APIs to prevent abuse and maintain service quality.
Provides continuous security monitoring and alerting systems.
Likely integrates with SIEM systems for security event management.
Automated incident alerts for security and operational issues.
Maintains incident response procedures to handle breaches or failures.
Cloud-based backup and disaster recovery plans with geo-redundancy.
Supports geographic redundancy for high availability and data protection.
Industry-standard RTO and RPO guarantees likely offered, specifics not publicly detailed.
Business continuity planning incorporated to ensure service uptime and data integrity.
Role-based access control to limit user permissions and enhance security.
Granular role-based access control is standard to minimize internal risk.
Maintains detailed audit trails for compliance and operational transparency.
Offers built-in analytical dashboards and reporting tools for player and campaign data.
Supports real-time analytics for immediate marketing adjustments and user insights.
Provides operators with customizable dashboards for campaign and user engagement management.
Enables creation of custom reports tailored to operator KPIs and compliance needs.
Automated report generation available for routine insights and compliance documentation.
Scheduling of reports to be automatically delivered to stakeholder emails.
Supports data export in formats including CSV, JSON, and XML for analysis and compliance.
Provides data mining capabilities to identify trends and optimize marketing effectiveness.
Advanced predictive analytics powered by AI to foresee churn and behavioral changes.
Utilizes machine learning for fine-tuned player segmentation and campaign performance.
Comprehensive behavior analytics to inform personalized marketing strategies.
Enables cohort analysis for performance tracking of segmented player groups.
Supports lifetime value (LTV) computations to prioritize high-value players.
AI-powered churn prediction with up to 92% accuracy to trigger retention campaigns.
Revenue optimization tools included to maximize player value through personalized incentives.
Provides support through email, phone, live chat, and dedicated account managers.
Many clients benefit from 24/7 technical support, especially in global markets.
Multi-level support system for different tiers of client needs and escalation paths.
Supports remote diagnostics to quickly troubleshoot and resolve client issues.
Typically offers onsite support for large clients or during critical deployments.
Utilizes ticketing systems for structured issue tracking and resolution.
Service level agreements providing uptime guarantees and response times are standard.
Priority support available for strategic or high-value clients.
Dedicated account and support managers assigned to major clients.
Provides migration assistance when transitioning from legacy CRM or marketing systems.
