Known for
Casino and slots live streaming; co-founding ClassyBeef; Beef Battles events.
Main Content Focus
Online casino slots streaming, live casino games, casino challenges, and giveaways.
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Short description
Espen is the co-founder and prominent member of ClassyBeef, a leading iGaming streaming collective known for dynamic online casino content and engaging live streams. The group launched in 2019 in Malta, rapidly drawing an international following through their energetic approach, frequent challenges, and interactive broadcasts. Espen helped grow ClassyBeef from a small team into one of the most recognized casino streaming brands, streaming on platforms like Kick and Twitch, with highlight videos and big-win compilations on YouTube. Viewers can access the channel’s content on these major platforms, engaging with a positive, community-oriented fan base.
Nationality
Norwegian
City or Country of Residence
Malta
Previous Occupations
Norwegian Reactivation Sales Agent at Enteractive Malta Ltd; Anode Service Operator at Norsk Hydro; Store Employee at Rimi Sunndal; CEO and Co-Founder of Bamo Group.
Interesting facts
Co-founded ClassyBeef with Joe in Malta in 2019. The channel started as a fun side project and rapidly became one of the most-watched casino streams in the world. ClassyBeef’s team regularly hosts “Beef Battles,” a fan-favorite interactive segment. Espen and his childhood friend Rune set a world record with a €500,000 Fruit Party win. The collective streams nearly 24/7 by rotating among team members.
Community Impact
Fosters a highly interactive online community for casino gaming enthusiasts, offers educational content about responsible gambling, and runs a dedicated online casino forum for fans to connect.
Industry Influence
Recognized as industry innovators, helping pioneer the multi-streamer collective model in casino entertainment.
YouTube Channel
https://www.youtube.com/channel/UCA4j6yzBIi5jNA_FClDjscw
Twitch Channel
https://www.twitch.tv/classybeef
Kick Channel
https://kick.com/classybeef
Last Video
Channel or Blog Description
We are ClassyBeef, and this is our YouTube community. Check out our biggest wins and funniest moments from our 20 hour, 6 days a week live stream.”
“Entertainment services in the online gaming industry; fun, informative and packed with special offers and promotions.
Year Started
2009
Channel language
English
Platforms Used
Twitch, Kick, YouTube, Instagram, Twitter/X, SoundCloud, Discord
Frequency of Content Updates
Streams nearly every day, sometimes 13+ hours a day.
Typical Video or Stream Length
Many streams last from several hours up to 20 hours in a day.
Average Number of Videos or Posts per Month
20
Target Audience Demographics
Adults interested in online casino games, primarily aged 20-40; international audience.
Audience Location Breakdown
Majority of viewers from Malta and other European countries; global audience.
Audience Engagement Methods
Frequent chat interaction, live challenges (Beef Battles), giveaways, Discord and social media engagement.
Meetups or Events with Fans
VIP Meet & Greet Experience prize for Twitch subscribers, including a flight to Malta, hotel, casino night, and steakhouse dinner with the team.
Viewer Contests and Giveaways
Regular giveaways and contests via social media and their points system.
Team Members and Collaborators
Espen, Joe, Nando, Georgi, Lamar, Jonte, Biggo, Fredde, Max, Rune (at various times).
Favorite Casino Games
Fruit Party, Sweet Bonanza, Mystery Museum, Madame Destiny Megaways.
Favorite Online Casinos
Stake (main streaming partner), previously N1 Casino, Lucky Days, Wildz, Party Casino.
Average Bet Size
Typically around €5–€10, sometimes higher for special sessions.
Biggest Win
€500,000 Fruit Party world record (Espen and Rune).
Main Sources of Income
Twitch and Kick streaming, casino affiliate partnerships, merchandise sales, giveaways, sponsored content.
Affiliate Partnerships
Casino affiliate deals promoted via the website and streams.
Merchandise Sales
Official shop with t-shirts, sweatshirts, hoodies; Twitch subscribers can redeem points for merchandise or experiences.