Peter Coates is a prominent British businessman best known as the co-founder and Chairman of bet365, one of the world’s largest online gambling companies. Coates began his career in the catering industry before expanding into the betting sector by acquiring a number of betting shops in the 1970s. In 2000, alongside his daughter Denise Coates, he launched bet365, transforming the family business into a global digital betting powerhouse headquartered in Stoke-on-Trent. Coates is also the Chairman of Stoke City Football Club.
• Co-founded bet365, scaling it from a small regional operator to a sector leader serving over 60 million customers worldwide.
• Pioneered in-play betting technology, changing the landscape of sports wagering.
• Has helped sustain and grow Stoke City Football Club throughout various football league divisions.
• Officer of the Order of the British Empire (OBE), 2011 – for services to the community and business (UK Honours List).
• Featured in multiple iGaming industry recognitions as a sector leader (as per reports from EGR and SBC).
• Development and expansion of bet365’s proprietary software platform, a benchmark in the industry for in-play betting and user interface.
• Modernization and strategic growth of Stoke City Football Club.
• Long-term vision and entrepreneurship
• Leadership in business transformation
• Commitment to local community development
Stoke-on-Trent, England, United Kingdom
• As of 2024, bet365 continues to expand in new global markets under Peter Coates’ chairmanship, maintaining a focus on technological innovation and regulatory compliance (Source: EGR, 2024).
