Company category
Game provider and software developer.
Game provider and software developer.
1X2gaming is recognized for pioneering Virtual Football, Virtual Sports (including Rugby, Hound and Horse Racing), along with a broad range of table games, slots, and instant win titles.
2002.
The company was co-founded by Sean St. John and Brian Reid; it is privately held and as of 2025 is managed under the 1X2 Network with Kevin Reid as CEO.
United Kingdom.
Primary offices are located in Hove, East Sussex, UK, with a significant operational hub in Malta.
1X2gaming operates as a subsidiary within the 1X2 Network, alongside Iron Dog Studio; Leap Gaming is mentioned as a strategic partner.
1X2gaming and its network are privately held entities.
Company-specific valuation figures are not publicly disclosed, which is standard practice for private, mid-sized software providers in the iGaming sector.
Key executives include Kevin Reid (CEO), Alex Ratcliffe (Chief Product Officer), and Chris Loftus (Chief Commercial Officer).
Staff size is reported as 11–50, with a core team supporting development, account management, and product innovation.
Annual revenue is estimated around $5 million, with detailed financials not typically disclosed by private companies in this space.
Revenue streams include game licensing, B2B platform integration, and content aggregation for casino operators globally.
Detailed breakdowns are usually confidential for private providers; industry peers often see balanced income across virtual sports, table games, slots, and integrations.
Such metrics are not published, but sustained growth is typical for providers with multinational distribution and expanding product lines.
Providers in this segment typically focus on new market entries, portfolio expansion, and deeper integrations with partner platforms.
Licensed in various regulated jurisdictions as required for B2B iGaming provision, usually including UKGC and MGA among others.
Active in the UK, Malta, and numerous European and international regulated markets.
Regulated by national authorities such as the UK Gambling Commission and the Malta Gaming Authority.
Ongoing renewal and application for new markets is standard for reputable providers as regulation expands globally.
Maintains certifications for RNG, fairness, and data protection in line with regulatory requirements.
There are no public reports of significant regulatory sanctions involving 1X2gaming, which aligns with industry standards for compliant vendors.
Implements responsible gambling features such as game session limits, deposit control support, and self-exclusion tools as widely required by licensing bodies.
Utilizes RNG certification, game fairness audits, and integration with operator responsible gambling frameworks.
Adheres to industry AML norms, requiring operators to follow KYC and transaction monitoring; supplied software supports these operator controls.
Provides KYC support tools, though full execution typically rests with licensed operators.
Games are certified by independent testing labs such as iTech Labs and GLI, as is industry standard.
All major titles use independently certified RNG solutions to ensure fairness and compliance.
Follows GDPR and other data privacy requirements, supporting secure data handling and player protection.
Offers robust audit and compliance reporting tools for operator oversight, tailored for regulatory requirements.
Game and system audits are conducted at least annually or in line with jurisdictional requirements; some updates or new game releases trigger fresh certifications.
Holds a solid, though boutique, presence best known for virtual sports content; exact online gambling market share is not public.
Key competitors include Play'n GO, Push Gaming, Relax Gaming, Hacksaw Gaming, Betsoft, Endorphina, and Booming Games.
Recognized for pioneering virtual sports, broad portfolio diversity, fast HTML5 adoption, and strategic partnerships.
Strongest presence is in the UK and Europe, followed by growing distribution to regulated markets globally.
Well regarded for innovation, reliability, and niche expertise in virtuals, with positive perception among B2B partners.
Information on specific recent major awards is not widely public, but the group and its titles are frequently shortlisted for industry honors.
Pricing is aligned with mid-tier B2B iGaming industry norms, with a mix of revenue share and license fees.
Specialization in virtual sports, consistent portfolio innovation, and early mobile optimization are core differentiators.
Strategic alliances include integrations with iSoftBet, Microgaming, NYX OGS, as well as studio brands like Iron Dog Studio and Leap Gaming.
Positions as an innovative, specialist provider with a multi-brand network and a focus on regulated markets.
Strengths include niche leadership and agility; typical small-to-midsize provider limitations may include scale and international visibility.
Leverages trends in virtual sports, mobile gaming growth, and cross-platform content aggregation.
Routinely adapts products and compliance protocols to meet evolving standards and enter new regulated jurisdictions.
Strong history of firsts in virtual sports and rapid adoption of HTML5 for browser/mobile delivery.
Demonstrates agility in releasing new products and adapting tech standards, as is often critical for independent studios.
Exact figures are not public, but standard for such providers is distribution to dozens or more licensed operators.
Major clients are casino and sportsbook operators with a focus on regulated European markets; partnerships include top aggregation platforms.
Serves mid- to large-sized regulated online casino and betting operators seeking differentiation with virtual and table games.
Works with a mix of tier 1 (major), tier 2, and niche market operators, reflecting flexibility in client profile.
Client retention rates are generally high in the sector for reliable, certified providers, though precise rates are not disclosed.
Uses direct sales, conference participation, aggregator partnerships, and demo games for new client acquisition.
Standard operator contracts in this space run from 1 to 3 years with extension clauses.
Exclusive deals may be negotiated for content launches or territory-specific distribution, as is industry norm.
Onboarding typically includes technical, regulatory, and product integration support for new clients.
Onboarding involves dedicated technical account managers, product demos, and integration assistance.
Training materials, webinars, and documentation are provided to clients to ensure product understanding and compliance.
Not publicly detailed, but industry norm includes documented boosts in operator engagement and revenue post-integration.
Satisfaction is monitored through account management feedback, periodic reviews, and product surveys.
Regular feedback is solicited through direct account management, digital forms, and periodic partnership review meetings.
Dispute resolution follows structured escalation, support, and account management processes.
Onboarding typically includes technical, regulatory, and product integration support for new clients.
Portfolio includes virtual sports, slots, table games (Blackjack, Roulette, Baccarat), instant win, and scratchcard games.
Releases are frequent, with several new titles launched yearly to maintain market momentum.
Produces branded and bespoke content for operator partners on request, following standard B2B practice.
Themes span sports, fantasy, adventure, classic gaming motifs, and seasonal releases.
All games are typically available in demo or free play mode for evaluation and player preview.
Offers a range of volatility—from low to high—dependent on game type and operator configuration.
RTP percentages generally range from around 95% to 97.5%, consistent with regulatory requirements for fairness.
Some games offer jackpot mechanics, though the network is better known for fixed odds and virtual sports rather than major progressives.
Implements wilds, scatters, multipliers, free spins, bonus rounds, and instant win features.
Extensive mobile optimization, with most games built in HTML5 for seamless smartphone and tablet play.
Supports multiple international languages to ensure broad operator compatibility.
Offers culturally localized versions and language customizations tailored to key regulated markets.
Games are designed in accordance with modern accessibility considerations, such as UI clarity and keyboard navigation.
Uses HTML5, JavaScript, and robust server-side tech for secure, scalable web and mobile deployment.
All modern games are built in HTML5; legacy products may have been Flash-based but are now migrated.
Offers rich RESTful APIs and integration toolkits for seamless operator platform embedding.
Integration is designed for ease, with plug-and-play modules and aggregator compatibility.
Comprehensive technical and compliance documentation is provided for operator developers and compliance teams.
Offers turnkey and white-label platforms in partnership with aggregator and sister network brands.
Allows configuration of certain in-game settings, bet limits, and, within regulated bounds, RTP and feature toggles.
Includes real-time reporting and analytics dashboards for operator business intelligence.
Supports real-time game data and player statistics streaming for operators.
Implements SSL encryption, anti-fraud protocols, and secure server infrastructure as standard.
Regular game updates and maintenance are pushed with minimal impact to operators, following deployment best practices.
Conducts load and performance testing to ensure reliability during peak operator demand.
Compatible with most major casino wallet and single sign-on systems.
Supports integration for all major payment processors and cashier solutions.
Full-featured back office and casino management may be offered via network platforms and partner solutions.
Includes admin dashboards, player analytics, risk management, promotion tools, and compliance reporting.
Virtual sports betting solutions are a core offering; full sportsbook platforms available via partners.
ADM features include KYC, bonus management, player activity tracking, and session control.
Advanced bonus and promotion management are integrated into platform offerings.
CRM modules enable targeted promotions, segmentation, and player communication.
Affiliate management and tracking systems are available as part of broader network offerings.
Suite includes campaign management, segmentation tools, and player reactivation modules.
Responsible gambling features include session timers, spend limits, and self-exclusion.
Robust BI suites with customizable reporting are available for operators.
Platforms support multiple currencies and languages for globalization.
Financial and payment reconciliation tools are built into the back office.
Integrated monitoring and reporting flag suspicious activity to operators.
Full compliance reporting for regulated territories is a platform standard.
Built for scalability with modular architecture to support operator growth.
Investment in AI, mobile-first, and data-driven personalization is common among modern providers.
Providers are increasingly piloting VR and AR concepts; adoption is exploratory.
Research into blockchain integration and crypto payments is ongoing in the industry.
AI is deployed for personalization, fraud detection, and player analytics.
Emphasis on mobile-first release strategies is strong, with select exclusive titles for mobile.
Ongoing R&D into new devices, including smart TVs and emerging gaming consoles.
Offers advanced data analytics and personalized user experiences via operator tools.
Pursues patent protection for unique game mechanics and platform infrastructure.
Constantly updates tech stack and collaborates with innovators to stay at the forefront.
R&D spend is prioritized for new product development and market adaptation.
Forms strategic partnerships with tech startups and academic institutions for research.
Continually introduces fresh bonus, feature, and mechanic concepts to maintain differentiation.
Designs games and platforms for seamless multi-device and cross-platform play.
Roadmaps highlight enhanced mobile features, AI-powered gaming, and immersive content delivery.
Revenue share, fixed license fees, and hybrid models are standard offerings.
Revenue share rates typically range from 10% to 25%, depending on the deal structure.
One-time setup and integration fees are standard, variable based on platform complexity.
Volume commitments may be required for larger deals or custom service agreements.
Multiple pricing tiers and packages accommodate operators of different sizes.
Discounts are common for long-term or high-volume partners.
Pricing is aligned with average industry rates for similar product breadth and quality.
Access to specialized features, priority support, or custom branding may incur extra fees.
Standard terms include monthly, quarterly, or agreed custom cycles.
Performance/incentive-based pricing is offered for some campaigns or product launches.
Early termination clauses and fees are detailed in contracts as standard risk mitigation.
Additional fees may apply for integration of bespoke content or major feature add-ons.
Standard support is often included; advanced or priority support may require a fee.
Pricing may vary for emerging versus core regulated markets, depending on localization and compliance needs.
Commercial terms can often be negotiated case by case, particularly for strategic operator partners.
Standard contract durations are 1–3 years, with renewal mechanisms.
Exclusive product or market deals are negotiated for strategic launches or brand-specific content.
Performance guarantees are sometimes required for joint marketing or high-profile launches.
IP ownership and licensing terms are outlined to protect provider innovations.
Contracts include detailed mechanisms for dispute resolution, usually involving arbitration or mediation.
Notice periods, early termination rights, and handover requirements are specified in standard operator agreements.
NDAs and non-compete terms are used to protect confidential business and technical information.
Liability, indemnification, and limitation of damages provisions are included to protect both parties.
Force majeure events are provided for in standard contractual terms to manage extraordinary occurrences.
Compliance with all relevant licensing and regulatory obligations is a key part of operator contracts.
SLAs include uptime, response times, and performance standards in line with industry benchmarks.
Data handling on termination follows GDPR and regulatory norms for secure transfer or deletion.
Brand guidelines and marketing approvals are required to ensure compliance.
Operators must follow pre-approval processes for promotional activities involving provider products.
Modifications and amendments are processed through formal addenda and agreement between parties.
Dedicated technical support, account management, and 24/7 help desk access are typical offerings.
24/7 support is standard for mission-critical gaming services.
Phone, email, live chat, and ticketing systems are provided for B2B support.
Response times are prioritized based on issue severity, with SLAs for urgent matters.
Account management teams offer personalized service and performance reviews.
Consulting for integration, compliance, and product optimization is routinely available.
Operator staff training is provided via webinars, guides, and online learning modules.
Certification options exist for key products and compliance modules on some platforms.
Marketing collateral, promo packs, and custom campaign assets are available to operators.
Compliance and licensing assistance is provided to support operator market entry and sustain jurisdictional access.
Full implementation and technical integration support are provided as standard.
Costs for special or timeline-critical support are detailed in operator agreements.
Dispute resolution follows structured escalation, support, and account management processes.
Formal escalation paths are outlined for persistent or business-critical issues.
On-site support is available on request, particularly for major partners.
Uptime guarantees are usually 99.5% or above, aligned with industry norms.
Reliable providers track and publish uptime statistics with target records above 99.5%.
Maintenance is scheduled in off-peak hours with advance client notification.
Business continuity and disaster recovery plans are implemented to ensure service resilience.
Robust backup and redundancy are maintained to protect against downtime or data loss.
Real-time system performance and anomaly monitoring tools are provided to clients.
Scalable backend and cloud infrastructure absorb peak demand and traffic spikes.
Deploys advanced cybersecurity measures, encryption, and anti-exploit frameworks.
Regular security audits and penetration testing are performed as per security policy.
Formalized incident response protocols guide breach and crisis management.
Transparent, rapid communication for scheduled or unscheduled disruptions via multiple channels.
Service credits or compensation may be available for unplanned significant outages, as outlined in SLAs.
Invests in systems and process to guarantee data integrity and prevent unauthorized modification or access.
Maintains or seeks ISO 27001 and local equivalents for information security and quality management.
Dashboards and analytics tools provide transparency and reporting on platform metrics.
R&D investment often ranges from 10%–20% of annual revenue for innovation-driven companies.
Developer/engineer staff typically comprise the majority of the workforce, with 10–30 at such boutique providers.
Focus is often on mobile-first innovation, AI analytics, and compliance technology.
Teams dedicated to game concepting, technical prototyping, and new platform testing are common.
Providers constantly evaluate AR, AI, blockchain, and cloud gaming for future product development.
Market feedback is collected through operator surveys, game analytics, and player review aggregation.
Product development cycles often run from 3–12 months, depending on complexity and compliance checks.
Collaboration with external studios or white-label partners is industry-standard.
Employs multi-phase QA, with automation and manual testing for all releases.
Roadmaps are shaped by operator feedback and data-led prioritization.
Beta programs are available for select operator partners to test new titles pre-launch.
Uses NDAs, patents, and secure development protocols to safeguard IP.
Agile and Scrum methodologies are widely adopted for iGaming software delivery.
Games and systems are tested and validated for all major platforms and browsers.
Follows UI/UX best practices for clarity, accessibility, and player retention.
Expansion into newly regulated regions and emerging markets is a continuing objective.
Preparation of new license applications is common as new territories regulate online gaming.
Geographic expansion is supported by local partnerships and tailored content strategy.
Explores adjacent verticals like live dealer, lottery, or esports in response to market trends.
Actively considers new strategic partnerships, M&A, and aggregator alliances.
Competes through innovation, speed to market, and differentiated content.
Invests in B2B marketing, trade shows, digital outreach, and partnership activations.
Explores alternative distribution via aggregators, marketplaces, and B2B partnerships.
Analyzes play analytics and demographic trends for content and UX adaptation.
Positions as an innovative force and potential acquisition target or acquirer in ongoing consolidation.
No public pursuit of hardware development, which is rare in this software-focused segment.
Proactively enhances compliance and adapts modularly to increasing sector regulation.
Maintains top position through continuous portfolio improvement and compliance excellence.
Advances mobile-first game development as a core delivery pillar.
Expansion into live-dealer or live-streamed content is generally pursued via partnership or acquisition rather than in-house development for boutique studios.
Leverages expertise in virtual sports to capitalize on rising esports and simulated betting demand.
Monitors regulation for crypto adoption and explores blockchain-based product opportunities.
Invests in AI-driven content customization and player analytics for operator partners.
Enhances responsible gambling features and technical support to meet rising player protection expectations.
Tailors content and distribution for local tastes and regulatory requirements in growth markets.
Rapidly integrates new digital and localized payment options as player preferences evolve.
Enables gaming experiences that work across web, mobile, and integrated retail-operator ecosystems.
Strengthens compliance, reporting, and transparency as scrutiny rises globally.
Implements best-practice data privacy, encryption, and regulatory compliance throughout business systems.
Competes for specialized talent through remote work options, upskilling, and creative culture.
Maintains relevance with fast updates, flexible customization, and cutting-edge features.
Invests in cloud-enabled platforms for scale and reliability.
Continuously optimizes game engines for smoother play and reduced latency.
Builds out advanced analytics for operator use in segmentation, retention, and player value.
Upgrades APIs to aid speed, reliability, and integrator flexibility.
Invests in the latest security protocols to address evolving cyber threats.
Enhances modularity and scalability to accommodate rapid client onboarding and traffic surges.
Regularly pilots new frameworks and dev tools for faster and more robust game creation.
Continually improves content delivery and management to optimize operator experience.
Adds machine learning for predictive business and player behavior analytics.
Increases automation and regression coverage for robust QA.
Implements new project management and workplace collaboration solutions to boost global teamwork.
Continually improves content delivery and management to optimize operator experience.
Embraces automation across development, support, and analytics for operational efficiency.
Plans for next-gen software include advanced AI, expanded virtuals, and deeper mobile integration.
Upgrades remaining legacy platforms to HTML5 and modern architectures for ongoing support.