Gaming technology provider and software developer specializing in casino gaming products including electronic gaming machines, table products, and online gaming content.
Gaming technology provider and software developer specializing in casino gaming products including electronic gaming machines, table products, and online gaming content.
AGS is known for popular land-based slot titles such as Capital Gains, Fu Nan Fu Nu, Golden Wins, Jade Wins, Longhorn Jackpots, and Rakin’ Bacon, alongside proprietary table games like Bonus Spin Xtreme, and interactive gaming via their AGSi platform.
AGS was established in 1983 as American Gaming Systems and has evolved through acquisitions; the current corporate entity, PlayAGS, Inc., has operated since the 2000s with gaming technology focus.
The official website is https://playags.com.
AGS headquarters are located at 6775 S Edmond Street, Suite 300, Las Vegas, NV 89118, USA. Contact details include phone and online contact forms available via their official website for business inquiries.
The company was originally founded as American Gaming Systems; current ownership is public as PlayAGS, Inc., listed on the New York Stock Exchange under ticker AGS, with institutional and public shareholders.
United States of America.
Headquarters in Las Vegas, Nevada; additional presence in North America and interactive gaming operations supporting regulated markets including Europe and Latin America.
Subsidiaries include AGSi Malta Limited and Gameiom Technologies Limited (Gibraltar), focusing on interactive gaming and regulatory compliance.
PlayAGS, Inc. is publicly traded on the New York Stock Exchange (NYSE: AGS).
As of early 2025, market capitalization and valuation reflect solid mid-cap status with positive revenue growth; recent quarterly revenues around $94 million indicate a valuation in the hundreds of millions USD range.
Key executives include David Lopez (CEO), Kimo Akiona (CFO), and Matt Reback (Executive Vice President).
Approximately between 500 and 700 employees spanning product development, manufacturing, corporate, and interactive divisions.
For fiscal year 2023, total revenues reached approximately $350 million with 15% year-over-year growth, driven by record sales across EGMs, table products, and interactive segments.
Primary revenue streams are from electronic gaming machines sales and leases, table game product sales and associated fees, and interactive (online) gaming content licensing and partnerships.
Estimated revenue mix—EGMs approximately 70%, table products around 15%, and interactive/online gaming about 15%.
The company has experienced consistent growth averaging 10-15% annually, driven by expansion into interactive gaming and increased EGM placements.
Plans focus on expanding iGaming presence in regulated U.S. states like Michigan, increasing EGM footprint in existing jurisdictions, and enhancing interactive product offerings.
AGS holds licenses from key authorities including the UK Gambling Commission, Malta Gaming Authority, Pennsylvania Gaming Control Board, Michigan Gaming Control Board, Connecticut Department of Consumer Protection, and New Jersey Division of Gaming Enforcement.
Licensed to operate in over 280 jurisdictions globally, including U.S. states with regulated gaming, European markets, Latin America, and Gibraltar.
Regulatory oversight by UK Gambling Commission, Malta Gaming Authority, Pennsylvania Gaming Control Board, Michigan Gaming Control Board, Connecticut Department of Consumer Protection, and Gibraltar regulatory authorities.
No publicly disclosed pending license applications; the company actively maintains and renews licenses in regulated regions as standard practice.
AGS maintains compliance with industry-standard certifications including ISO standards for information security and holds regulatory certifications for their gaming products.
No known significant regulatory sanctions or penalties against AGS have been publicly reported.
Implements responsible gambling frameworks aligned with regulatory requirements, integrating player protection tools within products and supporting operators' responsible gaming initiatives.
Uses certified Random Number Generators (RNGs), independent third-party testing of games, secure systems, and responsible gaming features to assure fairness and player protection.
Complies with AML regulations through robust internal controls, KYC procedures, transaction monitoring, and regulatory reporting.
Supports KYC compliance by enabling operators to integrate identity verification tools and to fulfill regulatory customer due diligence requirements.
Games are certified by independent testing labs such as GLI (Gaming Laboratories International) and iTech Labs to ensure compliance and fairness.
AGS RNGs are certified by recognized independent authorities to verify randomness and integrity.
AGS adheres to GDPR and equivalent data protection regulations to secure player and operator data privacy.
Provides audit trails and compliance reporting capabilities to operators to satisfy regulatory demands and internal governance.
System and game audits are conducted regularly, typically annually or per release, depending on jurisdictional rules.
AGS holds a growing share in the North American online gambling market, supported by integration into multiple regulated states and expanding interactive portfolio.
Main competitors include IGT, Scientific Games, Everi Holdings, Aristocrat, and Konami Gaming.
Differentiators include a hybrid portfolio of land-based and interactive gaming products, patented gaming features via licensing agreements, and a focus on engaging player experiences.
Strongest market presence in the United States, especially in tribal and commercial casinos, with growing footprint in regulated iGaming markets in Europe and Latin America.
AGS is regarded positively for innovative slot games, strong client support, and effective integration of interactive offerings with a reputation for quality and reliability.
AGS has received industry recognition for product innovation and market growth, including awards for gaming machine performance and design.
Pricing is competitive with industry norms, offering flexible commercial terms and tiered revenue share or lease models aligned with market standards.
Combines a broad land-based and interactive product suite, access to patented gaming features, and robust operational support delivering multi-channel revenue streams.
Maintains strategic partnerships including a patent cross-licensing agreement with IGT, and collaborations with regulated online casino operators globally.
Positions as a comprehensive supplier of innovative gaming solutions bridging land-based and online products, emphasizing growth in interactive gaming.
Strengths include diversified product portfolio and strong US market presence; weaknesses include high dependency on US market and ongoing transition to online.
Capitalizing on online gaming legalization in U.S., interactive gaming growth, mobile platforms, and player engagement via branded content and progressive jackpots.
Maintains agility through multiple licenses, compliance teams, and proactive regulatory engagement to quickly adapt product and operational compliance.
Known for developing patented slot features, expanding interactive game library, and integrating advanced technology in gaming machines and platforms.
Demonstrates responsiveness with rapid online platform expansion and frequent new game releases responding to player demand.
Hundreds of casino operators globally utilize AGS products across land-based and online platforms.
Significant clients include major U.S. commercial and tribal casinos and regulated online operators in states like New Jersey, Pennsylvania, and Michigan.
Services tribal casinos, commercial casinos, online operators (real money and social casinos), and B2B platform partners.
Works across tiers, with notable relationships with tier-1 major casino operators and expanding partnerships among mid and smaller operators.
Maintains high retention through ongoing product support, new content delivery, and strong client engagement programs.
New client acquisition through trade shows, regulatory licensing expansions, B2B partnerships, and direct sales efforts.
Typical contracts range from 3 to 5 years, with renewal options based on performance.
Offers exclusive partnership deals and territory-specific agreements to strategic casino operators.
Provides comprehensive onboarding, technical support, training, and integration assistance to new casino operators.
Structured onboarding includes technical integration, compliance checks, training, and marketing support.
Offers training programs, webinars, and detailed product documentation to educate operator personnel.
Successful expansions include Michigan iGaming launch with multiple casinos, driving rapid player engagement and revenue growth.
Uses client surveys, performance reviews, and regular business reviews to assess satisfaction.
Feedback is collected through client portals, dedicated account managers, and direct communication channels.
Maintains formal dispute resolution protocols including escalation procedures and dedicated support teams.
Provides comprehensive onboarding, technical support, training, and integration assistance to new casino operators.
Develops video slots, progressive jackpot games, interactive table games, Class II and III gaming products, and online casino content.
Releases multiple new games annually, with a cadence allowing new titles and updates every quarter.
Capable of creating branded content and licensed titles, often integrating patented features through licensing agreements.
Game themes range from classic fruit and jackpot styles to culturally themed slots and modern story-driven content.
Provides demo and free play versions for operators to offer trial experiences to players.
Offers a range of volatility levels from low to high, catering to diverse player risk preferences.
RTP ranges typically from 94% to 97%, aligned with regulatory minimums and player expectations.
Provides progressive jackpot games with linked network capabilities.
Games include features such as free spins, bonus rounds, multipliers, and interactive bonus mechanics.
All games are HTML5-based and optimized for mobile and desktop devices.
Supports multiple languages to serve international markets including English, Spanish, French, German, and others.
Games are localized and culturally adapted for specific regional markets as required.
Incorporates accessibility features such as adjustable sound levels and color contrast options.
Uses modern development frameworks focusing on HTML5, Unity, and proprietary back-end solutions for gaming environments.
Primarily develops games using HTML5 technology for cross-platform compatibility.
Provides robust APIs allowing easy integration of games into operator platforms.
Games are designed for seamless integration with popular casino management systems and player account management platforms.
Offers detailed technical documentation, integration guides, and support materials for operators and partners.
Offers turnkey and white-label gaming solutions to operators seeking ready-made casino content libraries.
Operators can adjust certain game features and RTP settings within regulatory limits to optimize player experience.
Provides comprehensive reporting and analytics tools for performance tracking and player behavior analysis.
Supports real-time gaming data analytics and statistics for operational decision-making.
Implements strong cybersecurity protocols, data encryption, and secure game client architectures.
Conducts regular game updates, patches, and maintenance to ensure security and performance.
Performs load testing and performance optimization to maintain game stability under peak loads.
Games support multiple wallet systems enabling seamless player wallet integration.
Supports various widely used payment methods through operator platforms, integrating smoothly with transaction systems.
Offers software components supporting casino management including player tracking and back office solutions, sometimes in partnership with third-party vendors.
Provides back-office tools for player management, reporting, compliance, and bonus management.
AGS focuses primarily on casino gaming and does not prominently offer sportsbook or betting solutions.
Includes player account management, loyalty tracking, and CRM integration capabilities.
Provides integrated bonus and promotion management tools configurable by operators.
Supports CRM functionalities enabling targeted marketing and customer engagement.
Offers affiliate tracking and management features compatible with operator needs.
Provides marketing campaign management tools, including bonus campaigns and player engagement modules.
Incorporates responsible gambling controls such as self-exclusion, deposit limits, and session management.
Includes business intelligence reporting for game performance, customer behavior, and compliance monitoring.
Supports multiple currencies and languages catering to international operator bases.
Provides financial management tools for payment processing reconciliation and reporting.
Uses fraud detection systems to identify suspicious behavior, supported by operator compliance teams.
Provides tools to facilitate regulatory reporting and compliance documentation.
Platform architecture is designed for scalability to support increasing operator and player loads.
Invests in technologies including cloud computing, advanced data analytics, and mobile gaming platforms.
Currently does not have prominent offerings in VR or AR gaming development.
Exploring blockchain technologies and cryptocurrency integration potentials in gaming ecosystems.
Uses AI and machine learning for player behavior analytics, game tuning, and personalized player experiences.
Develops mobile-optimized and responsive games, with some mobile-first designs.
Actively develops games compatible with new platforms including mobile and tablet devices.
Provides advanced data analytics and personalized gaming experiences based on player data insights.
Holds patents on gaming features and leverages proprietary technologies to differentiate product offerings.
Maintains innovation focus via strategic alliances, technology investments, and continuous R&D.
Devotes a significant portion of revenues (estimated 10-15%) to research and development.
Collaborates occasionally with technology partners and academic institutions for R&D and innovation.
Pioneers innovative game mechanics including patented slot features and interactive bonus systems.
Prioritizes seamless cross-platform gameplay across mobile, desktop, and land-based cabinets.
Roadmap emphasizes interactive gaming growth, AI enhancements, and expanding product portfolio via digital transformation.
Offers revenue share agreements, equipment leases, outright sales, and subscription/license fees for content.
Revenue share models range commonly between 20-40% of net gaming revenue depending on market and contract.
Setup and integration fees vary based on operator scale and customization but conform to industry norms for turnkey solutions.
May require minimum volume or placement commitments in lease agreements depending on operator negotiation.
Offers tiered pricing packages tailored to operator size, market, and product mix.
Provides volume discounts and incentives for long-term partnerships and high operator volumes.
Pricing is competitive and aligns with industry standards among similar gaming technology providers.
Additional fees may apply for premium services such as customized content or dedicated support.
Supports monthly or quarterly billing cycles depending on contract terms.
Offers performance-based pricing, aligning fees with game performance and revenue outcomes.
Early termination penalties and notice periods are typically included in contracts to protect investments.
Additional costs for adding new games or features may apply, negotiated as part of contract updates.
Charges technical support and maintenance fees, sometimes included in contract but could be billed separately.
Pricing may vary by geographic market reflecting regulatory, operational, and competitive factors.
AGS exhibits negotiation flexibility to accommodate operator needs and market conditions.
Standard contracts span 3 to 5 years, with renewal options available.
Exclusive partnership and territorial rights offered selectively to strategic operators.
May include minimum performance or revenue guarantees in certain key contracts.
IP rights generally remain with AGS; licenses granted to operators under defined terms in agreements.
Contractual disputes resolved through stipulated legal and arbitration frameworks included in agreements.
Contracts include termination clauses with negotiated notice periods typically ranging 90-180 days.
Includes standard non-compete and NDA clauses to protect proprietary information.
Liability and indemnification terms included to manage risks and liabilities.
Force majeure provisions included addressing extraordinary events impacting contract performance.
Contracts specify responsibility for regulatory compliance for both parties.
Service Level Agreements typically guarantee high uptime (above 99.9%) and performance metrics.
Data handling protocols define secure transfer or destruction of data upon contract termination.
Contracts often specify restrictions and guidelines for operator marketing and branding usage.
Marketing and promotional campaigns require provider approval to ensure compliance.
Modifications handled through formal amendment procedures requiring mutual consent.
Provides technical support including troubleshooting, updates, and integration assistance.
Support is typically offered during business hours with escalation paths for critical 24/7 availability.
Support via phone, email, web ticketing, and sometimes live chat.
Commits to timely response, often within hours for critical issues and 24-48 hours for routine tickets.
Dedicated account management teams support client relationships and business needs.
Offers consulting services for product selection, compliance, and operational optimization.
Provides training sessions, webinars, and comprehensive educational resources.
Certification programs offered for operator staff on product usage and compliance.
Supplies marketing collateral, demo kits, and promotional frameworks to clients.
Assists operators with licensing processes and regulatory compliance requirements.
Provides end-to-end implementation and integration support for new clients.
Premium or extended support services may incur additional fees.
Maintains formal dispute resolution protocols including escalation procedures and dedicated support teams.
Formal escalation paths exist to resolve unresolved technical or operational problems.
Offers on-site support and consultation visits based on client needs and contract terms.
Guarantees system uptime typically above 99.9%, aligned with industry best practices.
Demonstrates a strong historical reliability record with minimal downtime incidents.
Performs scheduled maintenance and rolling updates to minimize service impact.
Maintains robust disaster recovery and business continuity plans to ensure service resilience.
Implements geographically redundant data centers and backup systems.
Provides real-time and historical performance monitoring dashboards and reporting.
Employs scalable infrastructure and load balancing to manage traffic spikes.
Utilizes multi-layered security controls, regular audits, and incident response protocols.
Conducts frequent security audits and penetration testing at least annually.
Maintains formal incident response plans and communication protocols.
Proactively notifies clients of service issues and disruptions per SLAs.
Provides service credits or compensation for significant downtime events as per contract.
Ensures data integrity through encryption, backups, and secure access controls.
Holds certifications including ISO/IEC 27001 for information security management.
Measures and reports on system uptime, response times, and operational KPIs regularly.
Invests approximately 10-15% of revenues back into research and development activities.
Employs several hundred developers and engineers focused on product innovation and maintenance.
Current R&D priorities include interactive gaming expansion, mobile optimization, and AI-driven personalization.
Maintains dedicated innovation teams focused on new gaming features and platform enhancements.
Exploring blockchain integration, AI, machine learning, and cloud-based game delivery.
Uses extensive player and operator feedback loops embedded in development cycles to refine products.
Typical cycle spans 6-12 months from concept to launch, with iterative testing and beta phases.
Collaborates with external studios and technology partners for selected projects and content development.
Employs rigorous QA protocols including automated and manual testing, regulatory compliance checks, and live environment testing.
Prioritizes development based on market trends, regulatory needs, and client feedback.
Conducts beta testing programs with operator partners before full release.
Uses legal protections, patents, and strict confidentiality agreements to safeguard IP and trade secrets.
Follows agile and scrum project management methodologies for flexible and iterative development.
Ensures all products run seamlessly across desktop, mobile, and land-based gaming platforms.
Adheres to industry best practices for UX/UI focusing on accessibility, usability, and engaging interfaces.
Plans continued expansion into regulated U.S. states, Latin America, and select European markets.
Actively pursues additional iGaming licenses in emerging U.S. states and European jurisdictions as opportunities arise.
Expanding geographic footprint via licensing and partnerships primarily in regulated North American and European markets.
Considering expansion into virtual table games and enhanced interactive social casino products.
Open to strategic M&A and partnerships to extend product capabilities and market reach.
Focuses on innovation, licensing breadth, and multi-channel solutions to compete with emerging market entrants.
Allocates significant budget to sales and marketing to build brand presence and grow operator partnerships.
Exploring digital distribution platforms, platform aggregators, and expanded online market channels.
Emphasizes data-driven personalization and game feature customization responding to evolving player preferences.
Seeks to be a consolidator and innovation leader bridging land-based and online gaming sectors.
Continues developing proprietary gaming cabinets and hardware solutions optimized for player engagement.
Maintains robust compliance frameworks and legal expertise to address evolving regulatory environments.
Invests in R&D, strategic licensing, and operational excellence to maintain competitive advantage.
Prioritizes mobile-first game development reflecting changing player device usage.
Low current focus on live dealer games compared to core product lines.
Limited direct activity in esports and virtual sports betting segments.
Investigates blockchain potential and cryptocurrency payments as future options.
Developing AI-driven personalization tools for adaptive gaming experiences and player retention.
Continues enhancing responsible gambling tools and compliance with industry standards.
Targets emerging markets with growing regulated gaming sectors, particularly in the Americas and Europe.
Supports integration of newly preferred payment methods through operator platforms.
Develops omni-channel gaming experiences across online, mobile, and land-based venues.
Strengthens internal compliance teams and technology to meet heightened regulatory standards.
Implements advanced data privacy measures in compliance with GDPR and other global standards.
Focuses on attracting industry talent with competitive benefits and career development opportunities.
Uses data analytics and flexible solutions to meet evolving operator and player demands.
Invests in cloud infrastructure to enhance scalability and resilience of gaming platforms.
Continuously optimizes game code and delivery mechanisms to reduce load times.
Enhances BI capabilities for operators through advanced analytics and dashboard reporting.
Expands API functionality to facilitate seamless integration with diverse operator systems.
Upgrades security protocols regularly to safeguard against evolving cyber threats.
Focuses on scalable platform design to support growth and multiple operator needs.
Adopts modern development tools such as Unity and enhanced HTML5 frameworks.
Enhances content delivery networks and management systems for efficient game deployment.
Incorporates predictive analytics and machine learning for player behavior prediction and game optimization.
Continuously improves testing processes to maintain high-quality releases.
Implements collaboration tools internally to optimize cross-team communication.
Enhances content delivery networks and management systems for efficient game deployment.
Pursues automation in workflows to increase development and operational efficiency.
Invests in next-gen gaming tech to stay ahead in innovation and market trends.
Modernizes legacy platforms to improve performance and maintain compatibility.