Game provider and software developer specializing in gaming machines and game software for the casino industry.
Game provider and software developer specializing in gaming machines and game software for the casino industry.
Popular products and games include the Ambassador video gaming machines, the A560 family of cabinets, and games like Barnyard Bonanza, Winning Wolf, Thunder Cash, and Pure Platinum. They also offer the QX32 Jackpot Controller for linked progressive jackpots.
Founded in 1995 by Leonard (Len) Ainsworth.
The official website is www.agtslots.com.
Headquarters contact details - Address: 10 Holker Street, Newington, New South Wales, Australia 2127. Phone: +61 2 9739 8000. Additional regional offices exist globally for direct contact.
Founded by Leonard Ainsworth. The company is publicly traded with ownership that includes major shareholders like Novomatic AG. The current CEO is Harald Neumann.
Australia.
Main headquarters in Newington, NSW, Australia. Additional sales offices and distributors are located in New Zealand, Asia, Europe, Latin America, and the United States.
The company operates under Ainsworth Game Technology Limited, with subsidiaries including Ainsworth Game Technology Alderney Limited and other entities for regulatory compliance and market-specific operations.
Publicly traded company listed on the Australian Securities Exchange (ASX) under the ticker AGI.
Estimated annual revenue reported around $146.6 million, market valuation fluctuates with ASX trading and market conditions.
Key executives include CEO Harald Neumann, CFO, COO, and other senior management focused on global operations and regulatory compliance.
Approximately 300+ employees globally, including developers, engineers, sales, and regulatory compliance personnel.
Reported annual revenue is approximately $146.6 million with consistent performance attributed to global gaming product sales.
Revenue mainly derived from gaming machine manufacturing, game software sales, linked jackpot systems, and ancillary gaming equipment and services.
Specific revenue percentages per product line are not publicly disclosed; however, major contributions come from gaming cabinets, game software, and progressive jackpot systems.
The company has shown steady growth through product innovation, expansion into global markets, and adaptation to online gaming trends. Exact numeric growth rates are undisclosed.
Plans include geographic expansion, enhancing linked jackpot offerings, growth in online and mobile gaming presence, and continued innovation in gaming machine technology.
Licensed in multiple jurisdictions including Nevada, the UK Gambling Commission, Malta Gaming Authority, and other regulatory authorities relevant to their operational markets.
Licensed to operate and sell products in Australia, the USA (including Nevada), Europe, Asia, Latin America, and New Zealand.
Regulated by the Australian regulators, Nevada Gaming Commission, UK Gambling Commission, Malta Gaming Authority, and other local regulatory bodies in operating jurisdictions.
No public data on pending licenses; regulatory renewals routinely maintained as part of compliance procedures.
Maintains compliance with all required gaming certifications, audits, and regulatory standards per jurisdiction, including adherence to responsible gaming policies and fairness.
No public record of significant regulatory sanctions; company actively monitors and manages compliance through its Regulatory Compliance Committee.
Implements responsible gambling policies including self-exclusion support, player protection mechanisms, and strict regulatory adherence focused on ethical gaming.
Player protection is ensured through independent game testing, RNG certifications, and transparent game fairness guarantees.
AML procedures include robust customer due diligence, reporting mechanisms, and compliance with international anti-money laundering standards as mandated by jurisdictional laws.
Supports KYC compliance through mechanisms integrated into gaming platforms, aligned with regulatory demands to verify player identity and prevent fraud.
Games and systems are certified and regularly tested by independent laboratories such as GLI (Gaming Laboratories International) and iTech Labs.
RNG used in games is certified by internationally recognized testing labs to ensure fairness and randomness.
Fully compliant with GDPR and other global data protection regulations including secure handling of personal and sensitive data.
Provides detailed audit trails and compliance reports to regulators and operators to maintain transparency and regulatory adherence.
Regular audits are conducted, often annually or as required by jurisdictional regulators, to ensure ongoing compliance and fairness.
Holds a moderate market share with strong presence in land-based slot machines and growing presence in online gaming markets.
Main competitors include Aristocrat Technologies, Scientific Games, IGT, and Konami Gaming.
Strengths include long-term industry experience, innovative gaming cabinet designs, robust linked progressive jackpots, and strong regulatory compliance.
Australia, United States (especially Nevada), New Zealand, Europe, and expanding in Asia and Latin America.
Well-regarded for quality, reliability, and innovative hardware/software solutions among casino operators and players.
Recognized for innovation and product excellence within industry events, though specific award names are not publicly detailed.
Pricing is competitive within industry standards, often aligned with product quality and service levels offered by other major gaming providers.
Combination of innovative cabinet hardware, linked progressive jackpot technology, and a legacy of gaming expertise from its founder.
Strategic alliances with major casino operators and global distribution partners to expand market reach.
Positions as a premium manufacturer and supplier of gaming machines with a focus on innovation and compliance.
Strengths include innovative design and regulatory compliance; weaknesses may include smaller scale compared to industry giants like IGT or Scientific Games.
Capitalizes on linked progressive jackpots, mobile and social gaming adaptation, and cross-platform HTML5 game technologies.
Maintains a Regulatory Compliance Committee to proactively monitor and adapt to changing global gaming regulations.
Known for continuous innovation in cabinet design and jackpot controllers, and early adoption of online and mobile technologies since 2013.
Exhibits agile response to market changes with timely product updates and regulatory compliance adjustments.
Software used by dozens of operators globally; exact number is not publicly disclosed.
Major clients include large casino operators in Australia, the USA, and international markets, along with distribution partners worldwide.
Primarily serves land-based casino operators and increasingly online and mobile gaming platforms.
Works with tier 1 premium operators as well as regional and emerging market operators.
Client retention is strong due to product reliability and ongoing service but exact statistics are not publicly available.
New clients are acquired through industry trade shows, sales teams, strategic partnerships, and reputation in the gaming community.
Typical contract length ranges from 3 to 5 years, consistent with industry norms.
Offers exclusive partnership deals selectively based on strategic market opportunities.
Provides comprehensive onboarding support, training, and technical assistance to new operator clients.
Client onboarding includes installation support, training sessions, documentation, and integration assistance.
Offers training programs for operators’ staff on game operation, compliance, and maintenance.
Known for successful expansions into US and Asian markets supporting linked progressive jackpots with leading casino clients.
Uses feedback surveys, direct communication, and performance monitoring to gauge client satisfaction.
Maintains regular client engagement channels including account managers and technical support teams.
Implements structured dispute resolution processes including escalation to senior management and compliance reviews.
Provides comprehensive onboarding support, training, and technical assistance to new operator clients.
Primarily video slot machines, standalone and linked progressive jackpot games.
Releases new games on an irregular schedule, typically a few new titles annually aligned with market demand.
Has capacity to develop branded and licensed content upon client request.
Themes cover traditional slots, adventure, animal themes, and classic casino motifs.
Offers demo and free play versions of games for operators and player testing.
Provides a range of game volatilities from low to high risk to cater to diverse player preferences.
Return to Player percentages typically range from 92% to 97%, depending on game title and jurisdictional regulations.
Yes, offers standalone and linked progressive jackpot games supported by the QX32 Jackpot Controller.
Features include free spins, multipliers, mystery jackpots, and bonus rounds.
Games are optimized for mobile and desktop via HTML5 technology.
Support multiple languages to serve global markets.
Provides localization including language and cultural theme adaptations in games.
Implements accessible design elements to comply with regulatory standards for inclusivity.
Uses HTML5, advanced graphics frameworks, and proprietary gaming software architectures.
Games are developed primarily in HTML5 with compatible backend technology for casino integration.
Provides APIs to facilitate game integration with operator platforms.
Designed for straightforward integration with major operator platforms using standard protocols.
Provides comprehensive technical documentation and integration guides to operators.
Offers turnkey solutions including white label options for operators seeking rapid market entry.
Operators can adjust game settings including RTP and volatility within regulatory limits.
Provides reporting tools for game performance, player behavior, and real-time analytics.
Supports real-time data feeds and operational statistics for operators.
Implements industry-standard encryption, secure protocols, and anti-cheat mechanisms.
Provides regular updates and maintenance including bug fixes and feature enhancements.
Conducts load and performance testing to ensure reliability under high traffic conditions.
Games are compatible with multiple wallet systems used in casinos and online platforms.
Supports integration with widely used payment methods via operator platforms rather than directly.
Focuses on gaming machines and software; full casino management systems are typically handled by operators or other providers.
Offers back office tools for monitoring game performance and compliance management.
Does not primarily offer sportsbook or betting solutions; focus remains on gaming machines and slot games.
Includes basic player management and game tracking features integrated with operator systems.
Provides tools for bonus and promotion management embedded in game systems.
CRM features are generally operator-handled rather than by Ainsworth directly.
Affiliate management typically handled by operators, not directly by Ainsworth.
Supports marketing-friendly game features and reporting to assist operator campaigns.
Embedded responsible gambling controls including session limits, self-exclusion, and reality checks.
Provides business intelligence reporting tools for analytics and performance tracking.
Supports multi-currency and multi-language capabilities to serve global markets.
Financial management tools are provided to the extent of game revenue tracking and reporting.
Includes fraud detection mechanisms aligned with KYC and AML processes.
Provides regulatory reporting tools to comply with jurisdictional requirements.
Designs scalable software architecture to support varying operator sizes and market demands.
Invests in mobile technology advancements, linked jackpots, and online gaming platforms.
No verified information on VR or AR game development.
No verified data on current blockchain or cryptocurrency integration efforts.
No verified information on AI or machine learning implementations.
Transitioned to mobile-optimized games early; offers mobile-friendly versions of many titles.
Continuously adapts games for new devices and online platforms using HTML5 technology.
Provides data analytics tools to operators; personalization is typically managed by operators.
Holds patents on proprietary hardware designs and game software technology.
Focuses on linked jackpots, mobile gaming trends, and regulatory compliance innovations.
Allocates budget toward R&D for new game development, hardware improvements, and compliance technologies.
No publicly verified details on partnerships with startups or academic institutions.
Known for innovative linked jackpot mechanics and multi-level bonus features.
Provides cross-platform gaming experiences through HTML5 and adaptive game designs.
Roadmap includes continued linked progressive innovation, mobile expansion, and enhanced game features.
Offers revenue models based on machine sales, licensing, revenue share, and service contracts.
Revenue share arrangements vary by market but typically range between 5% and 15% of gross gaming revenue.
Setup and integration fees are negotiated per contract depending on client requirements and scale.
Volume commitments vary by operator size and contract terms; standard practice includes minimum machine deployments.
Pricing packages are tailored to operator needs with tier options for different market segments.
Discounts and incentives are commonly offered for long-term contracts and high volume operators.
Pricing is competitive and aligned with industry standards for premium gaming equipment and software.
Additional fees may apply for premium features, customizations, and enhanced support services.
Payment terms and billing cycles are defined per contract, typically monthly or quarterly.
Performance-based pricing models are available in specific agreements.
Early termination penalties are standard contract clauses to protect provider investment.
Costs for adding new games depend on license type and customization requirements.
Technical support and maintenance fees are part of service agreements, often billed separately.
Pricing can vary depending on geographic market and regulatory fees.
Commercial terms are negotiable to accommodate operator business models and market conditions.
Contracts typically span 3-5 years with renewal options.
Select exclusivity arrangements available in key strategic markets or for flagship operators.
Performance guarantees are sometimes required in contracts to ensure minimum revenue levels.
Intellectual property rights remain with the provider; licensing terms define operator usage rights.
Disputes are resolved through defined contractual mechanisms including negotiation and arbitration.
Contracts include notice periods for termination, typically 90 to 180 days.
Non-compete and confidentiality clauses are standard in agreements.
Liability and indemnification terms protect both parties and are detailed in contracts.
Force majeure clauses cover unforeseen events disrupting contractual obligations.
Compliance with regulatory obligations is explicitly outlined in contracts.
SLAs specify uptime guarantees, typically targeting 98% or higher availability.
Data handling upon contract termination follows regulatory and contractual data protection requirements.
Marketing and branding restrictions are outlined to protect provider IP and regulatory compliance.
Operator promotional activities require provider approval per contract terms.
Contract amendments are handled through formal change management processes.
Offers technical support including installation, troubleshooting, and operational assistance.
Provides support services typically during business hours with emergency after-hours support.
Support offered via phone, email, and ticketing systems; chat options may be available.
Commits to rapid response for technical issues, usually within hours during business service windows.
Dedicated account management teams maintain operator relationships and service quality.
Provides consulting services for regulatory compliance, game optimization, and operational efficiencies.
Offers training programs covering game operation, compliance, and maintenance procedures.
Certification programs are available to ensure operator staff are proficient in using and maintaining products.
Supplies marketing materials such as promotional content, game manuals, and branding assets.
Actively assists clients with regulatory licensing compliance and documentation requirements.
Provides full implementation support, including software integration and hardware installation.
Premium support and customized service packages may incur additional fees.
Implements structured dispute resolution processes including escalation to senior management and compliance reviews.
Defines structured escalation pathways for unresolved client issues to ensure timely resolution.
Provides on-site visits for support and consultation as required by client agreements.
Offers high uptime guarantees, generally 98% or greater, in service level agreements.
Records indicate strong uptime and system reliability supporting key gaming markets.
Regular maintenance and updates are scheduled and managed to minimize operator disruption.
Maintains disaster recovery and business continuity plans consistent with industry standards.
Employs backup systems and redundancy to ensure continuous service availability.
Provides tools for ongoing performance monitoring and comprehensive reporting to operators.
Scales systems and resources to manage peak traffic and high demand periods effectively.
Implements multi-layer cybersecurity defenses including encryption, intrusion detection, and regular security audits.
Conducts regular security audits and penetration testing as part of compliance and risk management.
Maintains incident response protocols for handling security incidents swiftly and effectively.
Provides timely notifications and transparent communication during service disruptions or issues.
Compensation policies are contract-specific but may include service credits for significant disruptions.
Enforces strict data integrity protocols and uses secure data storage technologies to protect data.
Holds certifications aligned with industry security and quality standards, such as ISO and GLI certifications.
System performance metrics are monitored and reported regularly for operational transparency.
A meaningful portion of revenue, often 10-15%, is reinvested into research and development.
Employs a dedicated team of developers and engineers numbering over 50 globally focused on software and hardware R&D.
Priorities include mobile gaming innovation, linked jackpot technology enhancement, and improved user experience.
Maintains dedicated innovation teams focused on cutting-edge gaming technology development.
Exploring mobile platform features and advanced jackpot systems; VR, blockchain, and AI use not publicly confirmed.
Actively collects operator and player feedback for continuous improvement and product development.
Product development cycles typically range from 9 to 18 months depending on game complexity.
Collaborates selectively with external studios for specific projects or themed content development.
Uses rigorous QA testing including automated and manual testing before product release.
Prioritizes features based on market demand, regulatory changes, and client feedback.
Conducts beta testing programs with select operators before full product launch.
Employs legal protections and internal controls to safeguard IP and trade secrets.
Utilizes agile and scrum methodologies for software development to ensure flexibility and timely delivery.
Ensures cross-platform compatibility through HTML5 design and adaptive development frameworks.
Focuses on intuitive UX/UI design to enhance player engagement and ease of use across devices.
Continues expansion in emerging markets in Latin America and Asia.
Actively pursues new licenses to expand jurisdictional reach, focusing on regulated online gaming markets.
Plans to deepen penetration in North America, Europe, and Asia-Pacific regions.
Evaluating new product lines potentially including online social gaming and linked jackpot expansions.
No public major M&A disclosed; focuses on strategic partnerships and organic growth.
Competes by leveraging legacy expertise, innovation, and regulatory compliance against new market entrants.
Allocates significant resources to global marketing, trade show presence, and sales network expansion.
Exploring digital distribution channels for online and mobile operators.
Emphasizes mobile gaming, social interaction, and diverse game themes to meet changing player demands.
Views itself as a stable mid-sized leader contributing to industry evolution and consolidation.
Continues hardware innovation with proprietary gaming cabinets and jackpot controllers.
Proactively adapts compliance frameworks to meet evolving regulatory requirements globally.
Focus on innovation, compliance, and client relationships to sustain competitive advantage.
Early adopter of mobile gaming, continuing to optimize games for mobile platforms.
No significant live dealer or streaming game focus reported.
Limited presence in esports or virtual sports betting as core business is casino gaming machines and games.
No confirmed efforts in blockchain or cryptocurrency integration.
No public information on AI-driven personalization features at this stage.
Implements industry-standard responsible gambling tools and adheres to player protection regulations globally.
Focus on growth in Latin American and Asian emerging markets with tailored product offerings.
Supports operator-hosted payment method integrations; no direct payment solutions offered.
Supports cross-channel playability via mobile and desktop, focusing on seamless user experience.
Employs a dedicated Regulatory Compliance Committee to ensure ongoing adherence and proactive risk management.
Maintains strict data privacy policies and compliance with global data protection laws including GDPR.
Focuses on skilled workforce recruitment and ongoing development in technical and regulatory fields.
Enhances product quality, mobile accessibility, and features to meet evolving market demands.
No public details; likely ongoing investment aligned with digital product offerings.
Continual improvements in game load times and performance optimization are part of product updates.
Developing enhanced analytics tools for operators to better understand player behavior and game performance.
Ongoing improvements to API integration to facilitate smooth operator platform connections.
Continuously updates security protocols to protect against emerging cyber threats.
Invests in scalable platform architectures to support growth and flexible operator needs.
Adopts modern development frameworks consistent with industry best practices.
Focus on efficient content management and delivery for global operator networks.
No public confirmation of current machine learning feature integration.
Enhances QA process by combining automated and manual testing to ensure high game quality.
Implements modern communication tools for internal and client collaboration efficiency.
Focus on efficient content management and delivery for global operator networks.
Pursues process automation to increase operational efficiency.
Invests in next-gen gaming tech primarily focused on linked jackpots and mobile compatibility.
Continues modernization of hardware and software systems to maintain competitive edge.