Air Dice is an iGaming software developer and game provider focused on real money online casino games and specialty dice games.
Air Dice is an iGaming software developer and game provider focused on real money online casino games and specialty dice games.
Air Dice is well-known for dice games popular in the Belgian online casino market, as well as slot titles like Wandering Devourer, Goddess of Justice, Alice in the Rose Maze, Coins Goddess, Bounty Reef, and The Temple of Relics.
The Air Dice Group was founded in 1994 in Helsinki, Finland. The core Air Dice game studio was established in 2005.
The official website is https://airdice.com
The company can be contacted via phone at +358 10 419 7490. The headquarters address is 19 Hämeentie, Helsinki, Uusimaa, 00500, Finland.
Air Dice was founded by Peter, Sami, and Teemu in 2005. It remains privately owned with partners such as Erkki Nikunen holding leadership and ownership roles.
Finland
The primary office location is in Helsinki, Finland, with 6 regional offices spanning Europe and international markets.
Air Dice Group includes 3 game development studios—Air Dice (core brand), Dice Crafter (founded 2014), and Probability Jones (founded 2016)—under its corporate umbrella.
Air Dice Group is a privately held company.
Specific valuation figures are not publicly available, but revenue is estimated under $5 million with ongoing expansion noted.
Key management includes Erkki Nikunen (Partner & CBDO). Other leadership details are less publicly disclosed.
Air Dice Group reportedly employs over 80 staff members across its studios and offices.
Annual revenue is estimated under $5 million, with noticeable growth from new partnerships and market expansion.
Revenue primarily derives from B2B iGaming software development, focusing on game licensing and distribution to online casino operators worldwide.
Revenue is concentrated mostly on dice games and slots, with additional contributions from skill slots, bingo, and scratch cards.
The company has experienced steady growth supported by entry into regulated markets and partnerships with aggregators like SoftSwiss and Relax Gaming.
Plans include expanding into regulated markets such as Sweden, Greece, and Ontario, plus strategic growth in Latin America through aggregator partnerships.
Licensed by Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), Belgium Gaming Commission, and Swedish Gambling Authority (SGA).
Licensed to operate in jurisdictions including Malta, United Kingdom, Belgium, Sweden, and soon Greece and Ontario (Canada).
Overseen by MGA, UKGC, Belgian Gambling Commission, Swedish Gambling Authority, and other applicable regulators in licensed territories.
Active license applications include expansion into the Swedish market (recently approved) and ongoing processes for Greece, Ontario.
Holds certifications from BMM Testlabs for game testing and is ISO 27001:2017 certified for information security management.
No public records of sanctions, fines, or regulatory penalties against Air Dice.
Implements responsible gambling tools in games and complies with operator-level responsible gambling frameworks to protect players.
Employs independent testing, certified Random Number Generators (RNGs), and regulatory-compliant game fairness standards to ensure fair gaming.
Follows industry AML standards as enforced by operating jurisdictions and supports operators in AML compliance processes.
Supports KYC compliance by integrating with operator platforms that enforce customer verification, consistent with regulatory mandates.
Games certified by BMM Testlabs and conform to independent testing requirements for fairness and compliance.
RNGs are certified and verified by recognized testing laboratories as part of licensing requirements.
Fully compliant with GDPR data protection regulations with implemented security controls to safeguard player data.
Provides audit trails and compliance reporting support for operators and regulators as part of licensing adherence.
Regular periodic audits are performed based on regulatory requirements and certification standards for systems and games.
Holds a notable niche market share in the dice games vertical in Belgium and growing internationally through partnerships.
Competitors include other European iGaming providers specializing in dice, slots, and skill games such as Hacksaw Gaming and Relax Gaming.
Innovative focus on strategy-driven dice games, Scandinavian-themed graphics, agility in product design, and strong regulatory compliance set Air Dice apart.
Strongest presence in Belgium, Nordic countries, UK, and growing coverage in Latin America and regulated European markets.
Known as a trusted and innovative game provider with a reputation for quality games and strong compliance standards.
Recognized as one of the leading B2B suppliers by industry groups; partnered with award-winning platforms like Relax Gaming.
Uses competitive pricing aligned with industry standards to attract mid-tier and tier-one operators through aggregator partnerships.
Unique offerings include specialized dice games with strategy elements, high-quality graphic design, and rapid market integration via partners.
Partnerships with major aggregators such as SOFTSWISS and Relax Gaming broaden global distribution and operator access.
Positions as an innovative and compliance-driven provider focused on niche game verticals like dice and skill slots.
Strengths include game innovation and regulatory compliance; weaknesses may include smaller scale compared to major global providers.
Capitalizes on trends such as mobile-first gaming, niche verticals like dice games, and story-driven slot content.
Proactively acquires new licenses and aligns with stringent jurisdictional requirements to stay compliant globally.
Known for pioneering strategy-influenced dice games and integrating rich visual storytelling with traditional mechanics.
Demonstrates agility in game development and market entry via aggregator partnerships and regional licensing.
Over 30 online casino operators currently feature Air Dice content, with numbers growing via aggregation platforms.
Major clients include Ladbrokes, Unibet, Napoleon Games, and aggregator partners such as SOFTSWISS and Relax Gaming.
Serves tier-one and tier-two casino operators focusing on regulated markets with an interest in dice and skill-based games.
Works predominantly with tier-one and tier-two operators, facilitated by aggregator relationships for broader market reach.
High client retention due to compliance reliability and engaging game portfolio, though exact statistics are proprietary.
Acquires clients through industry events, direct demos, strategic aggregator partnerships, and targeted regional expansion.
Typical contracts range from 1 to 3 years, allowing flexibility for market adaptation.
Offers exclusive partnership opportunities mainly in regulated markets to strengthen operator relationships and market presence.
Provides comprehensive onboarding support including technical integration, game demos, and compliance guidance.
Structured onboarding involving technical integration support, compliance checks, and operational training for new clients.
Offers training programs and materials to operator staff to optimize game utilization and regulatory compliance.
Success includes growth in the Belgian market niche and successful integration with SoftSwiss aggregators boosting Latin America reach.
Uses feedback collection mechanisms, direct operator communication, and performance analytics to gauge satisfaction.
Maintains communication channels such as account managers and surveys for regular client input.
Employs structured dispute resolution through account management, escalation protocols, and service level agreements.
Provides comprehensive onboarding support including technical integration, game demos, and compliance guidance.
Develops dice games, skill slots, traditional slots, bingo, and scratch card games.
Releases games several times per year, focusing on quality over quantity with strategic launches.
Capable of creating branded and licensed content tailored to operator needs.
Covers northern and Scandinavian themes, fantasy, mythology, adventure, and traditional casino themes.
Offers demo and free play versions for operators and players to trial games.
Offers a range from low to high volatility across different game titles to suit player preferences.
Return to Player (RTP) rates typically range from approximately 94% to 97%, depending on the game.
Provides progressive jackpot games and network jackpot capabilities within select titles.
Includes bonus rounds, free spins, multipliers, shifting reels, and innovative mechanics such as Shifter Games.
All games are fully optimized for mobile and responsive across devices.
Games are available in multiple languages supporting global markets including English, French, German, and more.
Games are localized with cultural adaptations for targeted markets to enhance player connections.
Incorporates accessibility options adhering to industry best practices for inclusive player experience.
Uses HTML5 technology primarily along with modern development frameworks for cross-platform compatibility.
Games are primarily built in HTML5 for compatibility across desktop and mobile devices.
Offers APIs that enable seamless integration into operator platforms and aggregators.
Known for easy integration due to API flexibility and aggregator partnerships streamlining deployment.
Provides comprehensive technical documentation covering API usage, compliance standards, and integration guides.
Offers turnkey and white label solutions enabling operators to quickly launch casino content.
Operators can adjust specific game configurations, RTPs, and feature parameters per agreement and license terms.
Provides robust reporting and analytics tools to monitor game performance and player engagement.
Supports real-time data feeds and detailed gaming statistics for operators.
Implements industry-standard security measures including encryption, secure access controls, and fraud prevention.
Regularly updates games for performance, compliance, and content freshness with minimal downtime.
Conducts load testing and performance optimization to ensure smooth gameplay under high traffic.
Compatible with multiple wallet systems and operator financial platforms facilitating smooth transactions.
Supports integration with diverse payment methods via operator platforms and aggregators.
Primarily focuses on game development; casino management systems typically provided by partners or operators.
Offers back-office tools for game management, reporting, and compliance monitoring.
Does not primarily offer sportsbook or traditional betting solutions.
Provides some player engagement features integrated with operator CRM systems.
Includes game-level bonus and promotion capabilities integrated within titles.
Interfaces with operator CRM tools rather than providing standalone CRM solutions.
Affiliate management is generally handled by operators or third-party platforms.
Supports marketing campaigns through in-game features and operator-driven promotional tools.
Incorporates responsible gambling features such as session limits, self-exclusion prompts, and reality checks.
Provides comprehensive business intelligence reports to operators covering game and player metrics.
Fully supports multi-currency and multi-language operations compatible with global markets.
Payment processing is managed by operators; provider ensures compatible integration mechanisms.
Employs fraud detection measures consistent with industry standards within software and integration layers.
Offers tools and support to facilitate compliance and regulatory reporting by operators.
Platform and game architecture are scalable to handle growing user bases and complex integrations.
Investing in mobile-first optimization, AI-driven personalization, and story-driven game mechanics.
No verified information on VR/AR game development as of now.
Exploring blockchain and cryptocurrency integration to adapt to emerging iGaming payment trends.
Developing AI and machine learning features focused on personalization and player engagement.
Strong emphasis on mobile-first product design with some mobile-exclusive title developments.
Continuously developing games for new platforms and devices to maintain cross-device compatibility.
Offers robust data analytics and player personalization features to optimize gameplay experiences.
No specific verified information on patents; proprietary technology developments are ongoing.
Maintains pace with industry through aggregator partnerships, regulatory compliance, and innovation in game design.
Actively invests in R&D focused on game innovation, graphics enhancement, and compliance tools.
No specific public information on collaborations with startups or academic institutions.
Pioneers strategy-influenced dice games and innovative gameplay mechanics such as Shifter Games.
Ensures games are developed with cross-platform compatibility across desktop, mobile, and tablet devices.
Roadmap includes expansion into new regulated markets, technology upgrades, and continuing innovation in game formats.
Revenue models typically include licensing fees and revenue sharing agreements with operators.
Industry standard revenue share rates generally range between 30-50%, though specific Air Dice terms are not public.
Setup fees and integration costs depend on operator scale, with flexible terms offered to accommodate varied partners.
Volume commitments vary; some clients may have minimum performance or revenue guarantees.
Offers tiered pricing and customized packages based on operator scale and partnership scope.
Discounts and incentives are commonly provided for long-term contracts and high-volume operators.
Pricing aligns with industry standards to remain competitive in mid-tier and tier-one markets.
Some premium features or customizations may incur additional fees based on client requirements.
Payment terms and billing cycles are customized per agreement, typically monthly or quarterly.
Performance-based pricing models are used selectively to align incentives with operator success.
Contract termination penalties and conditions are included in agreements to protect both parties.
Additional costs for new games or features are negotiated based on development scope.
Technical support and maintenance fees are included in service agreements or offered as add-ons.
Pricing may vary by geographic market based on regulatory costs and local market conditions.
Commercial terms are negotiable, allowing flexibility for operator needs and market entry strategies.
Contract lengths vary but typically range from 1 to 3 years with renewal options.
Exclusivity and territorial agreements may be offered selectively to key partners.
Some contracts include minimum performance or revenue guarantees to ensure mutual commitment.
Air Dice retains IP rights while licensing game use to operators under strict terms.
Contractual disputes are resolved via negotiation clauses, mediation, and, if necessary, legal arbitration.
Contracts include termination clauses and notice periods typically ranging 30 to 90 days.
Non-compete and confidentiality agreements standardly protect proprietary information and trade secrets.
Agreements include liability and indemnification clauses protecting both provider and operator.
Force majeure provisions cover extraordinary events impacting contract performance.
Regulatory compliance obligations are clearly outlined within contracts with operators.
SLAs guarantee uptime and system performance levels aligned with industry expectations.
Data handling and player information management are compliant with GDPR and detailed in contract termination procedures.
Operator marketing and branding guidelines are defined in agreements to maintain compliance and brand integrity.
Promotional activities require provider approval per contractual and regulatory requirements.
Contract amendments are managed through formal change management procedures agreed by both parties.
Provides technical support including integration assistance, troubleshooting, and operational support.
Support is generally available during business hours with escalation protocols for urgent issues.
Support channels include phone, email, live chat, and ticketing systems.
Rapid response protocols ensure technical issues are addressed within agreed SLAs.
Dedicated account managers oversee client relationships and service quality.
Consulting services are available to assist operators with integration and market entry strategies.
Offers training programs for operator staff on product usage and compliance.
Certification programs may be provided to ensure operator staff competency.
Provides marketing collaterals, promotional content, and campaign support for operators.
Supports operators in licensing applications and maintaining regulatory compliance.
Comprehensive implementation and integration support is provided for seamless deployment.
Premium support service costs depend on service level agreements and client needs.
Employs structured dispute resolution through account management, escalation protocols, and service level agreements.
Escalation procedures include tiered support and management intervention when required.
On-site support visits are available upon request for complex integrations or issue resolution.
Offers robust uptime guarantees typically exceeding 99.9% availability.
Maintains an excellent uptime and reliability record consistent with industry benchmarks.
Scheduled maintenance and updates are communicated in advance to minimize disruption.
Has disaster recovery and business continuity plans to ensure resilience.
Implements backup systems and redundancy to prevent data loss and ensure service continuity.
Provides real-time performance monitoring and detailed reporting to operators.
Systems are architected to handle traffic spikes and ensure stable performance during high demand.
Employs multi-layered security measures including encryption, firewalls, and intrusion detection to protect against cyber threats.
Conducts regular security audits and penetration tests to identify and mitigate vulnerabilities.
Maintains documented incident response plans with rapid containment and recovery protocols.
Proactively communicates any service disruptions to clients with timely updates.
Provides compensation or service credits for extended service interruptions as per contracts.
Uses encryption, access controls, and validation mechanisms to ensure data integrity.
Holds ISO 27001:2017 certification demonstrating compliance with information security standards.
System performance metrics are continuously monitored and reported to maintain service quality.
A significant portion of revenue is reinvested into R&D to support innovation and competitive edge.
Employs over 80 developers and engineers across its game studios and offices.
Focuses R&D on mobile-first gaming, AI personalization, graphical enhancements, and compliance tools.
Maintains dedicated innovation teams to explore new game concepts and technology.
Exploring AI, machine learning, blockchain integration, and evolving mobile technologies.
Uses operator and player feedback systematically to refine games and features.
Product development cycles typically span several months with iterative testing phases.
Collaborates with external studios occasionally to diversify content offerings.
Employs comprehensive QA including automated and manual testing to ensure product quality.
Prioritizes features based on market demand, operator feedback, and regulatory requirements.
Offers beta testing programs to select partners prior to public launches.
Implements strict IP protections including NDAs, technical safeguards, and legal measures.
Uses Agile and Scrum methodologies for flexible and rapid development cycles.
Ensures cross-platform compatibility through HTML5 and responsive design standards.
Focuses on intuitive UX/UI with immersive graphics and user-friendly interfaces.
Planning to enter new regulated markets including Canada (Ontario) and Greece.
Actively pursuing licenses for Swedish, Greek, and Ontario regulated markets.
Plans geographic expansion primarily in Europe and Latin America via aggregator partnerships.
Considering expanding into virtual sports and additional skill game formats.
Focused on strategic partnerships, notably with aggregators, with no public M&A plans.
Competes by focusing on innovation, regulatory compliance, and strong operator relationships.
Increasing investment in sales, marketing, and global distribution channels.
Exploring new distribution through aggregators and direct operator partnerships.
Adapts through personalized content, mobile optimization, and enhanced game mechanics.
Sees itself as an agile innovator within ongoing industry consolidation trends.
No known plans to develop proprietary hardware or infrastructure.
Maintains proactive compliance teams to address evolving regulatory environments.
Plans to maintain edge through continuous innovation, market expansion, and strong compliance.
Actively adapting mobile-first trends with optimized games and design.
No major focus on live dealer or streaming games currently.
Exploring opportunities but primary focus remains on traditional casino games and dice.
Investigating blockchain and crypto integration aligned with industry developments.
Developing AI-driven personalization to enhance user experiences.
Continues to update responsible gambling tools consistent with regulatory advances.
Targeting emerging Latin American markets with tailored distribution strategies.
Ensures compatibility with evolving payment methods preferred by operators and players.
Supports omnichannel experiences through cross-platform game deployment.
Employs dedicated compliance teams and audit routines to meet growing scrutiny.
Strong focus on data privacy with measures aligned with GDPR and other data protection laws.
Invests in talent acquisition and development to attract and retain skilled personnel.
Adapts game offerings and services to meet evolving demands of operators and players.
Utilizing cloud infrastructure for scalable game delivery and operational flexibility.
Continuously optimizing game performance and reducing loading times across devices.
Enhancing analytics and BI tools for operator insights and player behavior modeling.
Upgrading APIs for smoother integration and expanded features for operators.
Implementing advanced security protocols to counter cyber threats and ensure data safety.
Increasing platform scalability and flexibility to support growth and new market entries.
Adopts modern development tools and frameworks for streamlined production.
Improving content management systems to facilitate efficient distribution and updates.
Adding machine learning and predictive analytics to enhance game personalization.
Continually refining testing and QA processes for higher quality releases.
Implementing modern communication and collaboration tools for distributed teams.
Improving content management systems to facilitate efficient distribution and updates.
Pursuing automation in development pipelines and operational workflows for efficiency.
Preparing for future gaming technologies with ongoing R&D and innovation.
Modernizing legacy systems to ensure compatibility and performance with current platforms.