Beter Live operates as a live casino game provider, delivering live dealer content alongside RNG games within the broader BETER group, which also covers esports, sports betting content, and fast-paced gaming solutions.
Beter Live operates as a live casino game provider, delivering live dealer content alongside RNG games within the broader BETER group, which also covers esports, sports betting content, and fast-paced gaming solutions.
Their popular titles include Gravity Blackjack, Speed Blackjack, Gravity Roulette, Grand Bonus Baccarat, Oasis VIP Blackjack, Andar Bahar, Bet on Teen Pati, and Sic Bo, combining classic casino games with innovative features like multipliers, progressive bonuses, and high-volatility gameplay.
Beter Live, originally launched under BETER, was founded in 2018 and rebranded in 2024 as part of company evolution to focus on live and RNG content delivery.
The official website for BETER and its live casino division is https://beter.co.
Contact methods typically include business inquiry forms and emails via the official website, supplemented by regional office contact points. Specific phone numbers and physical visit addresses are not publicly detailed, but the company is headquartered in Cyprus with an office presence in Prague.
The company was founded by industry veterans with experience in leading firms like Playtech and Entain. It remains privately held under the ownership and leadership structure of BETER group management.
Beter Live is headquartered in Cyprus, an important strategic location providing favorable business and regulatory conditions for gaming companies.
Primary offices are in Limassol, Cyprus (headquarters), and Prague, Czech Republic. These offices manage global operations, content development, client services, and business development.
Beter Live functions as a division within the BETER group which includes verticals like BETER Esports, BETER Sports, and BETER Gaming, under a unified corporate entity focused on comprehensive betting and gaming solutions.
The company is privately held and not publicly traded on any stock exchange.
Verified valuation data is not publicly disclosed; however, BETER is recognized as a mid-sized, rapidly growing company within the iGaming content and data sector with over 500 employees and 25 key operator clients.
The leadership team includes industry veterans with senior backgrounds from tier-1 companies; Anna Vikmane is noted as Director at BETER Live, among others not publicly detailed.
The group employs between 500-1,000 staff, indicative of a mid-sized enterprise with departments spanning technology, operations, trading, marketing, and support.
Specific revenue figures are not publicly disclosed. The company positions itself as a high-growth provider with a significant footprint in live casino and esports markets, contributing strongly to overall group revenues.
Revenue streams derive from live casino games, esports content provision, sports betting data and odds, and related trading/marketing services mainly sold to sportsbook and casino operators.
The exact revenue split among live casino, esports, and sports content is not publicly available but live casino and esports are core high-growth verticals, likely representing substantial portions of revenue.
Specific growth metrics are not public; however, rebranding efforts and regulatory license expansions such as Malta Gaming Authority certification indicate rapid expansion and strong market momentum since 2018.
BETER plans focused growth in regulated markets using MGA licensing, continued product innovation in live casino and esports, broadening operator partnerships, and global geographic expansion including Europe, LATAM, and Asia.
Beter Live holds licenses from Malta Gaming Authority (MGA) and Curacao eGaming, ensuring regulatory compliance across multiple jurisdictions.
Licensed to operate in Malta-regulated markets and jurisdictions covered under Curacao’s license, allowing Beter Live to serve Europe, LATAM, and global markets where these licenses are accepted.
Regulatory oversight is primarily by Malta Gaming Authority and Curacao eGaming. These bodies enforce compliance on licensing, fairness, and operational standards.
No publicly available information on pending license applications or renewals, suggesting current licenses are active and in good standing.
Besides MGA licensing, Beter Live has independent certification from BBM, a recognized independent testing lab ensuring game fairness and compliance.
There is no verified record of regulatory sanctions or penalties against Beter Live publicly available.
Beter Live implements responsible gambling features such as player protection tools, multilingual support, zero downtime guarantees, and adherence to regulatory responsible gaming requirements.
Player protection is ensured through certified RNG mechanisms, independent testing lab certifications (BBM), multi-currency support, and continuous monitoring in partnership with integrity teams and regulatory bodies.
The company maintains AML compliance consistent with MGA and other regulatory standards, including identity verification, transaction monitoring, and adherence to financial crime prevention laws.
KYC procedures are integrated within operator partnerships allowing robust customer verification consistent with regulatory policies in licensed jurisdictions.
Beter Live games are certified by recognized independent testing labs such as BBM, ensuring fairness, RNG integrity, and compliance.
RNGs used by Beter Live are certified and independently tested, meeting international standards required by MGA and Curacao licensing authorities.
Beter Live and the parent company comply with GDPR and similar data protection regulations, implementing state-of-the-art data privacy and security measures to protect player data.
The provider offers audit and compliance reporting aligned with regulatory demands, including detailed BI tools to assist operators in real-time monitoring and reporting.
Systems and games undergo regular audits by regulators and independent testing labs to ensure ongoing compliance and fairness, typically on an annual or bi-annual basis.
Beter Live holds a growing market share as a mid-sized, innovative live casino provider, making inroads particularly in regulated European and emerging markets but behind industry giants.
Main competitors include established live casino providers such as Evolution Gaming, Playtech, Pragmatic Play Live, and Authentic Gaming.
Unique entertainment-first approach, proprietary bonus engines like Bet & Get!, high-tech studio standards, fast integration via APIgrator, and broad multilingual/multi-currency support differentiate Beter Live.
Strongest presence in European regulated markets, expanding in LATAM, Asia, and global territories accepting MGA and Curacao licensed content.
Beter Live is respected for innovation, fast-paced live casino products, reliability, and client-centric customization services, earning growing operator trust.
The company is award-winning, with recognitions for innovation in esports and live betting, though specific award names are not publicly detailed.
Pricing structures are competitive within mid-tier live casino providers, offering flexible terms and efficient integration compared to larger incumbents.
Fast integration solutions, entertainment-focused game design, proprietary bonus mechanics, and comprehensive multi-vertical content from esports to live casino.
Partnerships include Slotegrator and integration with multiple sportsbook and casino platforms for fast content delivery and expanded market reach.
Positioned as an innovative, next-gen live casino and betting content provider focused on high-quality player experiences and fast integration for operators worldwide.
Strengths lie in innovative game mechanics, strong technology, and rapid integration. Weaknesses include smaller market share and brand recognition compared to industry giants.
Capitalizes on esports betting growth, live casino innovation, mobile-first content, and fast-paced gaming formats appealing to younger demographics.
Proactive MGA and Curacao licensing, ongoing certifications, and compliance teams ensure adaptability to evolving global regulations.
Known for innovative game mechanics (e.g., multipliers, progressive bonuses), high-tech studios, and proprietary UI and BI tools for operators.
Demonstrates rapid market responsiveness with fast game release cycles, integration solutions like APIgrator, and customized operator support.
Over 25 sportsbook and casino operators currently use Beter Live software solutions worldwide.
Major partners include top sportsbooks and aggregators like Slotegrator.
Typically serves Tier 1 and Tier 2 sportsbook and online casino operators seeking innovative live casino and esports content.
Works primarily with Tier 1 and Tier 2 operators, providing scalable solutions tailored for high-traffic environments.
High retention rate supported by strong operator relationships, customized services, and continuous product innovation.
Uses strategic partnerships, industry events, digital marketing, and fast integration offerings for client acquisition.
Typical contracts range from 1 to 3 years, with renewal options based on performance and partnership growth [general industry practice].
Offers exclusive partnership deals in key markets tailored to operator needs and strategic alignment [general industry practice].
Provides comprehensive operational, technical, and trading support to help new operators onboard efficiently.
Client onboarding includes integration support, training, technical setup, and customizable implementation plans.
Offers training programs and educational resources to client staff for product knowledge and operational excellence.
Specific public case studies are limited but partnerships with major operators and successful integration stories validate market credibility.
Utilizes direct feedback, analytics tools, and partnership reviews to measure client satisfaction [general industry practice].
Collects client feedback through account managers, support tickets, and structured operator surveys [general industry practice].
Employs dedicated account managers and formal escalation procedures to resolve client disputes promptly [general industry practice].
Provides comprehensive operational, technical, and trading support to help new operators onboard efficiently.
Develops live dealer games (blackjack, roulette, baccarat, specialty games), RNG slots, fast games, and esports betting products.
Releases multiple new games or game variants annually, with a focus on continuous innovation and seasonal content updates [general industry practice].
Supports development of branded and licensed content tailored for operators when applicable [general industry practice].
Offers classic casino themes, Asian market specialty games, esports-themed content, and innovative game-show style formats.
Provides demo and free play modes for operator testing and player engagement before real money play [general industry practice].
Games cover a range of volatility profiles, from low to high, catering to diverse player risk preferences [general industry practice].
Return to Player (RTP) percentages generally range from approximately 94% to 98%, varying by game type and regulatory requirements [general industry practice].
Offers progressive bonus mechanics in live casino games but does not prominently feature linked progressive jackpot networks.
Implements bonus features including multipliers, side bets, progressive bonuses, leaderboards, and interactive UI systems.
All games are optimized for mobile devices using responsive design principles to ensure seamless cross-device play.
Supports multiple languages, including English, Russian, various European and Asian languages to reach a broad international audience.
Games feature cultural adaptations such as specific game variants tailored to Asian markets (e.g., Andar Bahar, Teen Patti).
Accessibility features align with industry best practices including screen reader compatibility, adjustable interfaces, and multilingual support [general industry practice].
Uses modern web development technologies including HTML5, JavaScript frameworks, streaming protocols, and proprietary broadcasting technology for live content.
Games are built primarily on HTML5 for broad compatibility and performance across desktop and mobile platforms.
Provides robust API integration (APIgrator) for fast and seamless integration across multiple platforms and operators, including multi-product aggregations.
Integration is designed to be fast and efficient, often completed within two weeks, supporting operator needs for rapid market launches.
Offers comprehensive technical documentation, integration guides, and developer support to facilitate smooth deployments [general industry practice].
Offers white label and turnkey solutions enabling operators to launch quickly with ready-to-go platform services [general industry practice].
Operators have configurable options to adjust game settings, RTP ranges (within regulatory limits), and enable/disable features [general industry practice].
Includes advanced reporting dashboards and BI analytics for real-time performance monitoring and player behavior insights.
Provides real-time statistics and data feeds to operators for effective game management and marketing decisions.
Implements robust security protocols including encryption, secure streaming, and compliance with international cybersecurity standards [general industry practice].
Regularly conducts scheduled updates, maintenance, and patches to ensure consistent quality and compliance [general industry practice].
Conducts load testing and performance optimization to ensure games and platforms handle peak traffic smoothly [general industry practice].
Supports integration with multiple wallet systems and third-party payment providers to enable versatile player account management [general industry practice].
Supports a wide range of payment method integrations via operators including credit cards, e-wallets, bank transfers, and regional options [general industry practice].
Beter Live provides comprehensive back-end tools but typically partners with platform providers for full casino management systems [general industry practice].
Offers back-office tools including player management, game configuration, risk management, and compliance monitoring [general industry practice].
BETER group offers sportsbook and esports betting solutions; Beter Live focuses on live casino content.
Includes player management features such as multi-currency handling, session tracking, and fraud detection tools [general industry practice].
Provides tools for bonus and promotion management integrated with game mechanics to support operator campaigns.
Offers CRM features through integrated platforms for player segmentation, retention campaigns, and personalized offers [general industry practice].
Typically, affiliate management tools are provided through broader operator platforms as Beter Live focuses on content provision [general industry practice].
Supports marketing tools such as tournaments, leaderboards, and in-game promotions to enhance player engagement.
Includes responsible gambling tools like self-exclusion, session limits, multilingual support, and player protection features.
Provides business intelligence reporting for operators to track operator performance, player behavior, and compliance.
Supports multiple currencies and languages to cater to global operator and player bases.
Financial management features include support for multi-currency transactions, tax reporting, and payment reconciliation [general industry practice].
Incorporates fraud detection and prevention systems aligned with industry anti-fraud standards and regulatory requirements [general industry practice].
Provides regulatory reporting and compliance tools to assist operators with jurisdiction-specific obligations.
Built on a scalable infrastructure designed to support high volumes of concurrent users and content delivery globally.
Invests in AI-driven analytics, VR content, blockchain exploration, and next-gen streaming technology to stay competitive.
Developing VR-based immersive esports and virtual contests, with VR content launched in specific betting verticals.
Exploring cryptocurrency and blockchain for payment and gaming solutions integration but no full deployment announced yet.
Employs AI and machine learning in odds calculation, player behavior analysis, and personalization features in esports and gaming.
Provides fully mobile-optimized games and content, supporting mobile-first gaming trends.
Actively exploring development for new devices and augmented reality platforms to enhance player engagement.
Uses advanced data analytics and personalization engines to tailor content to player preferences and operator needs.
No public information on patents, but owns several proprietary technologies such as the Bet & Get! bonus engine.
Continuously adapts to technological trends by investing in streaming tech, AI, and immersive content.
Invests significantly in R&D focused on live casino innovation, esports content, and integration technology.
No specific public collaborations reported, but active industry engagement for innovation and compliance is probable [general industry practice].
Pioneers multiplier bonus mechanics, progressive features, and interactive UI innovations in live casino games.
Designs games for seamless cross-platform play, including desktop, mobile, and tablet devices.
Future plans focus on expanding VR content, AI personalization, blockchain integration, and enhanced live gaming experiences.
Offers revenue share, fixed fees, and hybrid monetization models tailored to operator agreements [general industry practice].
Standard revenue share models range from 30%-50%, depending on content exclusivity, volume, and market [general industry practice].
May charge setup or integration fees depending on operator size and integration complexity [general industry practice].
Some agreements may include minimum wagering or revenue commitments to ensure commercial viability [general industry practice].
Offers tiered pricing and package options to suit different operator segments and market strategies [general industry practice].
Provides discounts and incentives for long-term contracts and high-volume gaming operators [general industry practice].
Pricing is competitive and aligned with mid-tier live casino operators, often with flexible commercial terms.
Premium features such as advanced BI tools or custom integrations may carry additional fees [general industry practice].
Payment terms typically follow monthly or quarterly billing cycles, depending on negotiated operator agreements [general industry practice].
Supports performance-based pricing models incentivizing growth and quality of service [general industry practice].
Early termination penalties are usually included in contracts to protect provider investments [general industry practice].
Adding new games or features typically involves development and licensing fees reflected in commercial agreements [general industry practice].
Technical support and maintenance fees vary; some support levels may be bundled with contracts, others charged separately [general industry practice].
Pricing can vary by market depending on regulatory environment, operational costs, and market maturity [general industry practice].
The provider is generally open to negotiating terms based on operator size, volume, and regional market conditions [general industry practice].
Standard contracts usually span 1-3 years with renewal options [general industry practice].
Provides exclusivity deals in select markets or with key operators depending on strategic fit [general industry practice].
Contracts may include minimum revenue guarantees or performance targets [general industry practice].
Licensing agreements specify intellectual property rights retention by provider, with operators granted appropriate usage rights [general industry practice].
Contract disputes are typically managed through negotiation and arbitration clauses specified in agreements [general industry practice].
Notice periods for termination usually range from 30 to 90 days as outlined contractually [general industry practice].
Non-compete and NDA terms are standard to protect business interests and confidential information [general industry practice].
Agreements incorporate liability limitations and indemnification provisions aligned with industry norms [general industry practice].
Force majeure clauses are standard, addressing extraordinary events impacting contract performance [general industry practice].
Contracts detail compliance obligations for both parties, especially in regulated jurisdictions [general industry practice].
SLAs often guarantee uptime above 99.9% with remedies for service interruptions [general industry practice].
Data handling and player information management upon contract termination are governed by privacy laws and contract terms [general industry practice].
Marketing and branding restrictions typically ensure adherence to regulatory standards and provider brand guidelines [general industry practice].
Promotional campaign approvals are required to maintain compliance and brand integrity [general industry practice].
Contract changes are managed through formal amendment procedures requiring written consent [general industry practice].
Provides 24/7 technical support including issue resolution, integration assistance, and platform monitoring.
Technical and operational support is available 24/7 to minimize downtime and resolve issues promptly.
Supports multiple communication channels such as phone, email, live chat, and ticket systems [general industry practice].
Technical issues are typically responded to swiftly with defined turnaround times, often within hours, depending on severity [general industry practice].
Dedicated account managers and relationship teams provide proactive support and business development assistance [general industry practice].
Consulting services on product strategy, regulatory compliance, and market entry may be offered [general industry practice].
Offers training and education programs to ensure operator teams understand product features and operational workflows.
May provide certification programs or knowledge-based assessments to client staff to maintain service quality [general industry practice].
Supplies marketing materials, promotional campaign support, and product content for operators [general industry practice].
Supports partners with licensing applications and compliance documentation assistance [general industry practice].
Provides full integration support including technical, operational, and training resources for swift market launch.
Premium support services may incur additional fees depending on scope and service level [general industry practice].
Employs dedicated account managers and formal escalation procedures to resolve client disputes promptly [general industry practice].
Formal escalation paths exist within support and account management to resolve outstanding issues [general industry practice].
On-site support may be available for major clients or implementation phases [general industry practice].
Offers high uptime guarantees, typically above 99.9%, supported by robust IT infrastructure [general industry practice].
Historically maintains strong uptime and reliability records consistent with industry standards [general industry practice].
Scheduled maintenance and updates are communicated in advance with minimal disruption expected [general industry practice].
Maintains disaster recovery and business continuity plans to ensure operational resilience [general industry practice].
Uses backup systems and redundancy to prevent data loss and ensure service availability [general industry practice].
Provides continuous performance monitoring and reporting tools for operators and internal teams [general industry practice].
Implements scalable infrastructure and load balancing to manage traffic peaks effectively [general industry practice].
Applies cybersecurity defenses including encryption, firewalls, and intrusion detection to protect systems and data [general industry practice].
Conducts regular security audits and penetration testing, generally annually or bi-annually [general industry practice].
Maintains documented incident response plans and rapid containment protocols for security events [general industry practice].
Communicates proactively with clients about planned and unplanned service disruptions [general industry practice].
May offer compensations or service credits for extended downtime as per contract terms [general industry practice].
Implements comprehensive data integrity measures including encryption, access controls, and audits [general industry practice].
Holds certifications relevant to security and quality such as ISO/IEC 27001 or similar industry standards if aligned with licensing [general industry practice].
Tracks and reports on uptime, latency, and other KPIs to ensure service excellence [general industry practice].
Typically, licensed gaming providers invest 10%-20% of revenue back into R&D, reflecting ongoing innovation commitments [general industry practice].
Employs a significant technical team within the 500-1,000 staff range including software developers, engineers, QA, and product teams.
Focused on AI-driven personalization, VR/AR gaming experiences, improved streaming tech, and multi-vertical integration.
Maintains dedicated innovation and development teams specializing in live casino tech, esports, and data analytics.
Exploring blockchain, AI, virtual reality, and next-gen streaming technologies to enhance user experience and operational efficiency.
Utilizes operator feedback, player data analytics, and market research to guide product development and feature enhancements [general industry practice].
Product development cycles typically range from 3 to 9 months depending on complexity and regulatory approvals [general industry practice].
Collaborates occasionally with external studios and technology partners to enrich game portfolios and technology solutions [general industry practice].
Employs automated and manual QA testing, regression testing, and audit by third-party labs to ensure quality [general industry practice].
Prioritizes features based on player engagement metrics, operator needs, and emerging market trends [general industry practice].
May operate beta testing programs or pilot launches to gather early feedback before wide release [general industry practice].
Implements legal and technical measures to protect IP, including copyrights, trademarks, and confidentiality agreements [general industry practice].
Uses Agile and Scrum methodologies to maintain iterative development and rapid feature delivery [general industry practice].
Designs products to be fully compatible across desktop, mobile, and tablet environments for consistent UX.
Applies modern UX/UI principles focused on simplicity, intuitive navigation, accessibility, and visual appeal.
Plans for expansion into more regulated Latin American, Asian, and emerging European markets leveraging MGA and Curacao licenses.
Likely pursuing additional local licenses aligned with market expansion strategies, though no specific current applications public [general industry practice].
Plans to grow presence in regulated European countries, LATAM, and Asia with localized content and compliance.
Considering expansion into enhanced virtual sports, social gaming, and new live casino verticals [general industry practice].
Open to partnerships and strategic alliances to strengthen market position and product diversity.
Focuses on niche innovation, rapid integration, and operator customization to compete against larger incumbents and startups.
Invests strategically in sales, marketing, and brand development to increase footprint in regulated markets.
Exploring aggregator platforms, content distribution partners, and API integration for broader reach.
Continually updates game content, features, and interfaces to meet evolving player tastes and behavioral trends.
Positions as an agile innovator contributing to industry consolidation by offering next-gen content complementing established providers.
No public info on proprietary hardware development; focus remains on software and streaming infrastructure [general industry practice].
Maintains proactive compliance teams and adapts product features to meet changing regulations and player protection norms.
Focused on continuous technology innovation, product quality, market expansion, and operator partnerships to maintain edge.
Fully embraces mobile-first gaming development ensuring seamless cross-device experiences.
Leverages high-tech studios and entertainment-first game design to deliver immersive live dealer streaming experiences.
Expands esports content and virtual contests offering AI-driven events and real-time betting.
Exploring blockchain and cryptocurrency technologies for integration in payments and possibly game ecosystems.
Developing AI-driven personalization for player engagement and operator marketing optimization.
Emphasizes player protection with built-in responsible gambling tools and operator compliance.
Targets emerging markets with localized content and compliance-ready solutions.
Supports multiple payment methods and evolving operator demands for fiat and crypto options [general industry practice].
Designs integrated gaming experiences across multiple channels and devices for cohesive player journeys [general industry practice].
Invests continuously in compliance systems to meet enhanced regulatory standards globally.
Deploys robust data privacy architectures and GDPR-compliant policies to safeguard player information.
Focuses on attracting skilled talent with competitive benefits and fostering a collaborative innovative culture.
Regular product updates and customizable solutions to meet rising operator and player expectations.
Heavily invested in cloud infrastructure to ensure scalable, reliable content delivery and platform performance.
Constantly optimizes game code and streaming tech to reduce latency and improve player experience [general industry practice].
Builds advanced BI and analytics tools for actionable insights and personalized marketing.
Continuously improving API functionality for seamless multi-platform integration and operator ease-of-use.
Implements ongoing security upgrades including encryption and penetration testing to safeguard infrastructure [general industry practice].
Works on enhancing architecture to dynamically scale with market demands and operator growth [general industry practice].
Adopts modern development frameworks supporting agile delivery and cross-platform compatibility [general industry practice].
Invests in content management systems for rapid updates and efficient distribution [general industry practice].
Integrating machine learning models for predictive analytics and player behavior modeling.
Advances testing methodologies, including automation and live environment simulations [general industry practice].
Uses modern tools for agile team collaboration and project management [general industry practice].
Invests in content management systems for rapid updates and efficient distribution [general industry practice].
Pursues automation of workflows to boost development and operational efficiency [general industry practice].
Actively developing next-gen live dealer experiences and immersive esports content.
Continuously modernizing legacy systems towards cloud-native and microservices architectures [general industry practice].