Entain is a global sports betting and gaming entertainment group operating proprietary software that handles millions of daily bets, casino spins, and poker hands. It focuses on providing secure, low-latency online gaming experiences through fully in-house developed platforms.
Entain functions as a software developer and game provider, creating proprietary gaming platforms and casino game engines alongside operating online betting and gaming sites.
Its products aim to deliver interactive, regulated, highly available online gaming experiences targeting the online casino, sports betting, and poker markets worldwide.
Entain serves online casino, sports betting, poker, bingo, and live dealer game verticals.
Operates primarily as a B2C entity running proprietary online brands and platforms, with partnerships for third-party content integration.
Uniquely offers fully proprietary in-house developed gaming engines with ultra-low latency, high security, scalability, and a broad portfolio including innovative live gameshows.
Entain plc
Founded in 2004 (as GVC Holdings), rebranded as Entain in 2020.
Registered mainly in the United Kingdom.
Primary offices in the UK with operational presence across Europe, North America, LATAM, and Asia-Pacific.
Operating over 20 years, evolving from GVC Holdings to Entain.
Hundreds of employees focused on development, cybersecurity, product innovation, and game creation.
Supports over 30 languages for global player interfaces.
Extensive localization including language, currency, regulatory compliance, and culturally adapted content.
Deliver innovative, secure, and responsible interactive gaming entertainment to global customers.
Publicly traded on the London Stock Exchange.
Holds multiple industry awards and certifications, including licenses from the UK Gambling Commission.
Member of Remote Gambling Association and other professional gambling bodies.
Milestones include rebranding to Entain, launch of proprietary software handling massive bets, and new live interactive game launches.
Currently public with ongoing investments in R&D; no new IPOs planned.
Offers programs for third-party content integration and affiliate partnerships.
Implements self-exclusion, deposit limits, and behavior monitoring tools.
Follows ESG reporting and environmental sustainability initiatives.
Provides training and certification for employees and partners in compliance and technology.
Focus on expanding proprietary technology, AI, live gaming, analytics, and global market entry.
Targeting regulated markets in North America, Europe, LATAM, and Asia-Pacific.
Strong R&D teams focusing on game development, cybersecurity, and emerging technology.
Embraces AI, cloud computing, real-time analytics, personalization, and cybersecurity.
Supports innovation hubs and collaboration with startups on technology projects.
Among top global market leaders in digital gaming and sports betting revenue.
Flutter Entertainment, Playtech, Evolution Gaming, Bet365, Kindred Group.
Proprietary tech, large brand portfolio, regulatory compliance, and security.
Europe, North America, LATAM, Asia-Pacific, global regulated markets.
Online casino, poker, sports betting players; operators needing integrated gaming platforms.
Primarily operates proprietary brands with some white-label solutions.
Revenue share and B2C operational models; varies by integration.
Leverages brand marketing, partnerships, affiliates, and user engagement.
Own brands and partners via digital and affiliate channels.
Hundreds of proprietary and third-party integrated games.
Slots, table games, poker, bingo, live dealer, gameshows.
Full support with proprietary and partnered live dealer studios.
Limited VR/AR, focus on interactive live games.
Supports tournaments and competitions.
Network-wide progressive jackpots available.
Multiplayer bingo, poker, and selected casino games.
Supported in multiplayer and live dealer games.
Available for poker and some live dealer games.
Supported in some card and live dealer games.
Incorporates achievements and rewards.
Levels, experience, badges supported.
Personalized interfaces and content recommendations.
Supports variable game speeds.
Available for slots.
Player access to game history.
Supported for dispute resolution.
Supports multiple fiat and cryptocurrencies.
Real-time currency conversion enabled.
Supports cryptocurrency deposits and gaming.
Limited blockchain use; exploring transparency applications.
Proprietary tech stack with cloud and Microsoft SQL Server backend.
Cloud hosting for scalability and uptime.
Supports Docker, Kubernetes.
Uses Microsoft SQL Server.
Microservices architecture adopted.
APIs available for third-party integration.
RESTful APIs supported.
No public confirmation on GraphQL.
JSON, XML supported.
Real-time game and player updates supported.
Secure web and TCP/UDP.
WebSocket supported.
Optimized for broadband.
Utilizes caching.
Content delivery networks used.
Load balancing implemented.
Automatic cloud scaling supported.
Integrated monitoring.
Yes.
Built-in analytics for operators.
Supports A/B testing.
Available for testing.
Maintained.
SDKs, frameworks available.
JavaScript, C#.
Used in CI/CD.
Yes.
Supported.
Present.
Integrated.
Implemented.
Used.
Supported.
Cloud/data center standard.
Supported.
Millions supported.
Fully supported.
Ultra-low latency optimized.
Global data centers.
Comprehensive.
Implemented where applicable.
Supported.
Yes, via partnerships.
Comprehensive tools available.
Supported.
Enabled.
Configurable.
Supported.
Desktop, mobile, tablet.
Fully optimized.
Not supported.
Primarily proprietary; integrates some major engines.
Full support.
Extensive.
Supported.
Supported.
Yes.
Yes.
Yes.
Yes.
Supported.
Email, social login.
Supported.
Integrated.
Supported.
Integrated.
Supported.
Provided.
Configurable.
Supported.
Continuous.
Automated.
Supported.
Offered.
Advanced.
Available.
Offered.
Available.
Supported.
Full integration.
Supported.
Available.
Supported.
Comprehensive.
24/7 support provided.
Yes.
Provided.
Available.
Supported.
Enabled.
Supported.
Secure.
Fully compliant.
Supported.
Provided.
Wide global support.
Supported.
Supported.
Supported.
Supported.
Supported.
Available.
Supported.
Provided.
Enabled.
Configurable.
Supported.
Available.
Supported.
Limited.
No confirmed support.
No public info.
No public info.
Robust AML in place.
Automated.
Integrated.
Supported.
Present.
Enabled.
Yes.
Supported.
Implemented.
Established.
Integrated.
Supported.
Present.
No wide support.
Not widely integrated.
Supported.
Enabled.
Multiple held.
Supported.
Certified.
Fully supported.
Licensed globally.
Yes.
Certified.
Certified.
Regularly performed.
Supported.
Maintained.
Enforced.
Enforced.
Supported.
Robust.
Utilized.
In place.
Comprehensive.
Deployed.
Used.
24/7 active.
Integrated.
Automated.
Established.
Robust.
Yes.
Strictly met.
Planned.
Strict.
Implemented.
Complete.
Available.
Supported.
Provided.
Supported.
Enabled.
Supported.
CSV, XML, JSON.
Supported.
Implemented.
Yes.
Advanced.
Supported.
Provided.
Yes.
Available.
Multi-channel.
Yes.
Yes.
Supported.
Available.
Integrated.
Provided.
Yes.
Yes.
Provided.
