Greentube is the digital gaming and entertainment division of NOVOMATIC, focusing on the development and provision of online casino games, platforms, and digital solutions, including player management systems within the iGaming sector.
Greentube functions mainly as a game provider and platform provider, delivering both casino games and backend systems including CMS and PAM functionalities.
Its primary purpose is to provide comprehensive gaming solutions designed for iGaming operators, including game content delivery, player account management, and regulatory compliance supports for online casinos.
Greentube serves primarily the online casino vertical with its games and player management systems but also supports land-based-related digital extensions via its parent NOVOMATIC group.
Greentube operates a B2B business model, supplying game content and software systems like CMS and PAM platforms to licensed gaming operators and iGaming companies.
Greentube’s uniqueness lies in its combination of NOVOMATIC's deep land-based casino experience with advanced online technology, offering integrated CMS/PAM solutions that emphasize real-time player management, multi-currency wallets, personalized player journeys, and scalable modular architecture.
Greentube
Founded in 1998 as part of NOVOMATIC’s digital expansion efforts.
Registered in Austria, operating under NOVOMATIC SE umbrella.
Headquarters in Vienna, Austria, with regional offices in key markets such as the UK, Malta, and more.
Greentube has been active on the market for over 20 years in digital gaming solutions.
The development team size is estimated at several hundred employees, including software engineers, game developers, and support staff typical for a major iGaming software division.
Products and interfaces support multiple languages, typically including English, German, Spanish, French, Italian, and localized languages specific to regulated markets.
Supports extensive regional localization including languages, currencies, regulatory compliance modules, and regional promotional tailoring.
To deliver safe, responsible, and entertaining digital gaming experiences worldwide while innovating in gaming technology and player engagement.
Greentube is a private division under the publicly traded parent company NOVOMATIC SE.
Greentube/NOVOMATIC holds various industry certifications such as GLI, ISO standards, and compliance certifications relevant to regulated gaming markets.
Participates in major gambling industry associations like EGBA (European Gaming and Betting Association) and relevant local regulatory bodies.
Key milestones include expansion from land-based systems to digital gaming content, launch of proprietary CMS/PAM platforms, and securing licenses in multiple regulated jurisdictions.
No specific public plans for Greentube IPO, as it is part of NOVOMATIC; investment and capital attraction managed at the NOVOMATIC group level.
Offers partner programs for casino operators and integrators including API access, white-label solutions, and technical support frameworks.
Implements responsible gambling features such as self-exclusion tools, deposit limits, cooling-off periods, and real-time behavioral monitoring within their PAM and CMS platforms.
Adheres to environmental sustainability policies at the NOVOMATIC group level, including energy-efficient practices and sustainability reporting.
Provides training and certification programs for operators and affiliates on using the CMS/PAM systems effectively with a focus on regulatory compliance and operational best practices.
Focuses on scalable cloud-deployed solutions, AI-driven player engagement, enhanced data analytics, and expanding API integrations to increase operator flexibility and regulatory adaptability.
Plans to expand presence in regulated markets globally, including North America, Europe, and emerging markets with strong regulatory frameworks.
Maintains dedicated research and development teams focusing on software architecture, security, player experience enhancements, and compliance automation.
Incorporates trends such as multi-currency wallets, blockchain for transaction transparency, AI for personalized marketing, and cloud-native platform architectures.
While not a startup incubator, Greentube supports innovation via collaboration partnerships and integration of emerging tech startups through modular APIs.
Considered a leading provider in the online casino segment within Europe and growing in regulated international markets, with a significant share of content delivered via NOVOMATIC group connections.
Primary competitors include Playtech, Microgaming, NetEnt, and Scientific Games in both game content and PAM/CMS platform provision.
Integrates proven land-based casino expertise with advanced digital systems, providing fully scalable and compliant CMS/PAM with high customization and real-time player management capabilities.
Currently serves Europe, North America (regulated states), and select other regulated markets worldwide.
Licensed online casino operators, regulated gaming companies, and digital casino platforms seeking robust integrated player management.
Offers white-label gaming content and partial platform solutions to partners, including PAM integration options.
Typically custom SaaS or license-fee based models with pricing adjusted to operator scale, user base, and feature set requirements.
Leverages strategic partnerships, regulated market expansions, industry event presence, and operator co-marketing initiatives.
Uses direct integration with operators and partnerships with platform aggregators and distributors to widen market reach.
The basic package includes hundreds of online casino games from slots to table games originating from Greentube and NOVOMATIC portfolios.
Supports slots, classic table games, video poker, roulette, blackjack, and lotteries within the platform ecosystem.
Live dealer game support is usually handled via integration partners; Greentube focuses more on RNG-based game content and PAM systems.
Currently, VR/AR gaming support is limited or experimental; primary focus is on HTML5 and traditional iGaming formats.
Support for in-platform tournaments and competitions as part of promotional tools within the PAM and CMS environments.
Offers progressive jackpot systems integrated with slot games across its platform.
Limited support; primary focus is on solo player casino games rather than multiplayer formats.
Player chat functionality is not a core offering; usually handled externally or via partner platforms.
Private tables for live dealer or table games are typically outside Greentube’s software portfolio.
Supports side-bets in card games as part of the advanced game content offerings.
Includes achievement and reward tracking systems integrated within the PAM platform to boost engagement.
Supports gamification elements such as levels, experience points, badges, and VIP programs embedded in player management.
Allows significant interface personalization based on player profile, geography, and behavior data.
Supports multiple game speeds configurable via client interface depending on operator preference.
Auto-play functionality is supported in slots and other RNG-based games.
Full game history support for players with transaction logs available in PAM.
Replay functionality for dispute resolution is generally supported according to regulatory requirements.
Supports multiple currencies including fiat (EUR, USD, GBP) and cryptocurrencies in wallet management.
Provides real-time currency conversion within multi-currency wallet systems for seamless player balance management.
Supports cryptocurrency gaming with wallet integration for deposits, withdrawals, and balances.
Experimental integration with blockchain for enhanced transparency and security is in exploration phases.
Built on scalable cloud-native platforms with modular service-oriented architecture.
Supports cloud deployment for scalability and operator ease of management.
Compatible with containerization technologies like Docker and orchestration platforms such as Kubernetes.
Supports robust database systems like PostgreSQL, MySQL, and NoSQL alternatives for scalability.
Built on a microservices architecture enabling flexibility and easy maintenance.
Provides comprehensive APIs for integration with operators' systems, payment gateways, and CRM platforms.
Offers RESTful API support for seamless backend integrations.
GraphQL support is not prominently advertised; may be available or under development.
Supports common data exchange formats like JSON, XML, and CSV.
Provides real-time updates on player balances, transactions, and promotions.
Uses HTTP/HTTPS, WebSocket, and secure messaging protocols within APIs.
WebSocket support is implemented for real-time online game and PAM communications.
Optimized for standard broadband connections; scalable based on deployment size and concurrent users.
Supports data caching mechanisms to optimize performance and reduce latency.
Supports CDN usage for fast content delivery globally, especially for game assets.
Fully supports load balancing to ensure uptime and performance.
Supports automatic scaling in cloud environments to handle increased load.
Integrated monitoring for system health, transactions, and user activity.
Centralized logging for audit, compliance, and troubleshooting purposes.
Built-in analytics for player behavior, financials, and operational KPIs.
Supports A/B testing for features and promotional campaigns.
Provides sandbox environments for testing and certification.
Supports API versioning to ensure backward compatibility.
Offers comprehensive SDKs, developer documentation, and testing tools.
SDKs available for Java, C#, JavaScript, and Python for integration.
Automated testing processes integrated into CI/CD pipelines.
Supports modern CI/CD tooling to automate builds, tests, and deployments.
Supports blue-green deployment strategies for zero downtime.
Rollback mechanisms in place for quick issue recovery.
Real-time performance monitoring integrated into platform tools.
Supports distributed tracing for microservice-based architectures.
Built-in profiling tools for performance optimization.
Limited hot-swapping of components with scheduled deployments preferred.
Can be deployed on standard server hardware or cloud instances meeting enterprise specifications.
Supports multi-tenancy for operators managing multiple brands under one platform.
Designed to scale and support hundreds of thousands of concurrent users depending on infrastructure.
Fully supports horizontal scaling in cloud or clustered server environments.
Optimized for low latency transaction processing typical in iGaming environments.
Supports geographic distribution via CDN and cloud regional deployment.
Comprehensive disaster recovery solutions including backups, failover, and geographic redundancy.
Includes support for provably fair algorithms, primarily through RNG certification and third-party testing.
Supports custom game creation capability integrated into the platform via APIs.
Provides white-label game solutions to partners allowing rebranding and customization.
Includes tools to create and manage promotional campaigns like bonuses, free spins, and loyalty incentives.
Supports seasonal and themed content integration within gaming and promotional workflows.
Enables zero-downtime updates through advanced deployment strategies and modular architecture.
Supports configurable RTP settings according to jurisdictional requirements.
Includes slot volatility settings adjustable by operators.
Fully cross-platform with support for desktop, mobile, and tablet devices.
Games and platform interfaces are optimized for different screen sizes and resolutions.
Offline mode is generally not supported as system relies on real-time online data.
Supports integration with major game engines such as Unity; HTML5 game delivery standard.
All games developed or offered support HTML5 for broad device compatibility.
Supports numerous third-party integrations including payment gateways, CRM, marketing tools, and compliance services.
Fully integrates with casino management systems for operational oversight and control.
Integrates with a wide array of regulated payment gateways worldwide.
Supports CRM system integration via APIs for player data synchronization.
Compatible with leading marketing automation and player engagement tools.
Supports affiliate program integrations and tracking.
Integrates with Business Intelligence tools for advanced data analysis.
Supports integrations for regulatory compliance reporting and audit trails.
Supports multiple user registration methods including email, phone, and social logins.
Offers two-factor authentication for enhanced account security.
Integrates multi-level KYC systems including automated and manual verification processes.
Supports automated document verification to streamline KYC compliance.
Implements age verification systems compliant with jurisdictional requirements.
Includes geolocation verification to ensure regulatory compliance.
Provides player self-exclusion systems embedded in the platform.
Supports configurable deposit and betting limits per player profile.
Includes mandatory cooling-off period features according to responsible gambling regulations.
Advanced player behavior monitoring tools for fraud prevention and responsible gaming.
Real-time suspicious activity alerts integrated in PAM risk management.
Comprehensive VIP program support with segmentation and personalized rewards.
Allows assignment of personal managers for VIP players within the system.
In-depth player segmentation capabilities based on behavior, geography, and spend.
Fully integrated loyalty system with point accumulation and redemption features.
Supports highly personalized bonus campaigns and offers.
Includes built-in referral systems to promote player acquisition.
Integration-ready affiliate program management.
Full integration with CRM systems to enable unified player profiles.
Supports email marketing campaigns integrated with player data.
SMS notification systems available for player communication.
Push notification support for real-time engagement.
Includes complaint handling and support ticketing features.
Supports live chat channels for customer service.
Multi-level user support systems to handle different types of queries.
Support available in multiple languages for both operators and players.
Provides knowledge bases for self-service and operator support.
Supports video verification processes where required for KYC.
Account blocking and restriction mechanisms available.
Temporary account freezing options to support responsible gaming.
Standard password recovery systems implemented.
Fully GDPR compliant, with data privacy controls.
Supports right to data deletion in accordance with GDPR.
User data export capabilities available for compliance and transparency.
Integrates with a broad range of payment systems including cards, e-wallets, and banking.
Supports bank transfer payments in multiple currencies.
Supports cryptocurrency payments including Bitcoin and stablecoins.
Full support for e-wallets such as Skrill, Neteller, and others.
Supports mobile payment systems and carrier billing where applicable.
Accepts prepaid card payments depending on operator setup.
Instant deposit functionality enabled within the platform.
Supports scheduled deposits if required by operator.
Facilitates fast withdrawal processing capabilities.
Supports automated withdrawal processing to optimize operator workflows.
Deposit and withdrawal limits configurable per jurisdiction and player profile.
Supports multi-currency accounts and wallets simultaneously.
Automatic currency conversion features included for player balances.
Supports simultaneous management of fiat and cryptocurrencies in wallets.
No verified specific DeFi protocol integration; may be explored in future.
No confirmed support for crypto staking features.
Escrow mechanisms for large transactions not publicly specified.
Multi-signature wallet support for crypto payments not confirmed.
Fully integrated AML system with transaction monitoring and compliance checks.
Automated transaction screening to detect suspicious activities.
Includes sanctions list integration for compliance screening.
Supports suspicious activity reporting to regulators and compliance authorities.
Provides tax accounting support for operator reporting.
Automated reporting scheduled for regulatory and internal use.
Integrates with tax systems per jurisdictional requirements.
Manages transaction fee accounting for accurate financial reporting.
Robust payment reconciliation systems integrated.
Supports chargeback management workflows.
Advanced fraud detection systems applied to payment transactions.
Supports 3D Secure authentication for card transactions.
Implements credit risk assessment models for player accounts.
No verified installment payment options offered.
No confirmed Buy-Now-Pay-Later services integrated currently.
Supports corporate banking features for B2B clients.
Facilitates automated refund processing where applicable.
Holds key security certificates including ISO 27001 and GDPR compliance.
ISO 27001 certified for information security management.
PCI DSS certification compliant for payment data security.
Full GDPR compliance ensuring user data protection.
Certified by various gambling commissions in multiple jurisdictions.
Supports or complies with eCOGRA standards for fair and responsible gaming.
Games and systems undergo GLI testing and certification.
Some products certified by iTech Labs.
Regular internal and external security audits performed.
Conducts penetration testing to identify vulnerabilities.
No public bug bounty program confirmed.
Data is encrypted at rest using industry-standard algorithms.
Data encryption during transit is applied using TLS protocols.
Offers end-to-end encryption for sensitive data.
Employs secure key management systems for cryptographic keys.
Supports hardware security modules for secure key storage.
Intrusion detection systems deployed in network environments.
Comprehensive DDoS protection mechanisms implemented.
Includes firewalls and web application firewalls for traffic filtering.
Rate limiting applied to APIs and user access to prevent abuse.
Continuous security monitoring for threat detection and response.
Integrates with SIEM solutions for centralized security event management.
Automatic alerts triggered for security incidents.
Formal incident response procedures are established.
Maintains backup and disaster recovery systems for business continuity.
Geographic redundancy implemented to ensure uptime.
Service Level Agreements include RTO and RPO targets.
Business continuity planning is a core operational policy.
Implements strict access control systems.
Role-based access control enforced throughout platforms.
Comprehensive audit trails recorded for all system actions.
Built-in analytics for operational, player, and financial insights.
Real-time analytics capabilities are featured.
Operator dashboards available with customizable views.
Supports creation of custom reports based on multiple data points.
Automated reporting scheduled for regulatory and internal use.
Reporting can be scheduled at operator discretion.
Data exports supported in PDF, CSV, JSON, and XML formats.
Data mining techniques leveraged for marketing and risk management.
Predictive analytics utilized to forecast player behavior and revenue trends.
Machine learning integrated for advanced analytics and personalization.
Detailed player behavior analytics is a key feature.
Supports cohort analysis for segmented player groups.
Lifetime value calculation tools integrated.
Churn prediction models employed to improve retention.
Revenue optimization supported through data-driven tools.
Technical support available via email, phone, chat, and dedicated account managers.
24/7 support provided for critical systems and clients.
Multi-level support system in place for different issue priorities.
Remote diagnostics capabilities support rapid issue resolution.
Onsite support available in major markets.
Dedicated ticketing system for incident tracking.
SLAs define uptime and response times.
Priority support for high-value clients.
Dedicated account and support managers assigned to key clients.
Provides migration assistance and data transfer tools for platform onboarding.
