Greentube is a leading provider of online and mobile gaming solutions focused on delivering safe, secure, and innovative casino entertainment. It is part of the NOVOMATIC Group and offers a comprehensive portfolio of games and platforms supporting online casinos, land-based digital gaming, and social casino environments. The company emphasizes personalized player experiences, targeted marketing, and real-time data analytics to enrich the gaming experience.
Platform provider and software developer specializing in online and mobile casino games and gaming platforms, including CRM and marketing solutions for player engagement.
The Greentube CRM Suite is designed primarily to enable casino operators to manage customer relationships effectively through personalized campaigns, real-time player data analysis, and omnichannel engagement tools, targeting online and land-based gambling operators aiming to increase player retention and lifetime value.
Greentube serves the online casino vertical as its primary market but also supports land-based casinos digitally and social casino sectors with tailored content and platform integration.
Greentube operates on a B2B model, providing gaming content, platforms, and CRM solutions to casino operators and gaming companies worldwide.
Greentube is unique for its integration of real-time analytics and machine learning in its CRM suite, enabling personalized player engagement through omnichannel messaging, advanced segmentation, and seamless integration with existing casino platforms. It also leverages cloud infrastructure for scalable, compliant global deployment.
Greentube GmbH
The company was founded in 1998.
Greentube is registered in Austria and holds gambling licenses including a Remote Gambling Software license regulated by the UK Gambling Commission.
Primary offices are located in Vienna, Austria, with additional international presence to support its global customer base.
Greentube has been active in the gaming market for over 25 years.
Greentube employs several hundred staff, including a large development team supporting game development, platform engineering, and CRM solutions.
Greentube’s CRM Suite and gaming platforms support multiple languages common in regulated markets including English, German, and other European languages.
The CRM Suite supports regional localization to comply with different regulatory requirements and player preferences across Europe, North America, and other markets.
Greentube’s mission is to deliver innovative, safe, and engaging gaming experiences while empowering operators with powerful tools to personalize the player journey and optimize business performance.
Greentube is a privately-owned subsidiary within the NOVOMATIC Group, a large international gaming technology company.
Greentube has received industry certifications such as eCOGRA compliance and gambling licenses from multiple jurisdictions, ensuring high standards of fairness and security.
Greentube is a member of various gaming industry associations and regulatory compliance bodies, supporting responsible gaming and legal standards.
Key milestones include launching the Novo Remote Gaming System (NRGS) platform, integrating Cloudera and Microsoft Azure for real-time analytics, and adopting VMware Cloud Foundation for scalable infrastructure management.
There is no public information indicating Greentube has immediate plans for an IPO or external investment attraction apart from its integration in the NOVOMATIC Group.
Greentube offers partner programs and API integration options for casino operators, affiliates, and game integrators to extend platform capabilities and content reach.
The company supports responsible gambling initiatives by offering systems for player self-exclusion, betting limits, behavior monitoring, and regulatory compliance.
While no specific data is available, industry-standard practice includes adopting energy-efficient cloud hosting and corporate sustainability policies.
Operators using the CRM Suite typically have access to training and certification programs focusing on platform usage, campaign management, and compliance best practices.
The development strategy emphasizes further leveraging AI and real-time data analytics, expanding cloud-native deployment, enhancing personalized player engagement, and integrating omnichannel marketing tools.
Greentube plans continual expansion into regulated markets globally, enabled by cloud infrastructure and licensing adaptations for new jurisdictions.
Greentube maintains dedicated R&D teams focused on software engineering, game development, cloud solutions, data analytics, and platform integrations.
The company incorporates trends like cloud computing, Kubernetes orchestration, AI-driven personalization, real-time analytics, and data-driven marketing automation in its products.
There is limited specific information on startup support; however, established providers often engage in collaborative innovation with tech partners and industry collaborators.
Greentube holds a significant market share in European online casino platforms and is a major player globally within the portfolio of NOVOMATIC.
Primary competitors include Playtech, Microgaming, Evolution Gaming, and Scientific Games in the iGaming platform and software provider space.
Greentube’s competitive advantages are its strong integration of real-time user analytics, deep NOVOMATIC Group backing, multi-channel capabilities, and a wide game portfolio.
Greentube serves Europe, North America, and regulated markets worldwide, adhering to various jurisdictional compliance standards.
Target customers are online and land-based casino operators seeking comprehensive gaming platforms with advanced CRM and player engagement capabilities.
Greentube offers white-label solutions enabling operators to launch branded online casino platforms quickly with extensive customization.
Pricing is typically B2B enterprise licensing, often customized based on games, platform scale, and service agreements.
Greentube leverages data-driven marketing, omnichannel player engagement, and partnership integrations to enhance operator retention and acquisition.
The company works through direct B2B relationships and distributor/reseller partnerships globally within regulated markets.
The basic package includes a portfolio of over 150 casino games covering various categories.
The platform supports slots, table games, video poker, video bingo, and more.
Live dealer functionality support is provided through partnerships or integrated third-party providers.
There is no specific evidence of VR/AR game support in the current offering.
The platform supports tournaments and competitions to increase player engagement.
Progressive jackpot systems are available and integrated within certain games.
Multiplayer gaming features are supported in select game formats.
Player chat functionality support is generally limited or managed through external solutions.
Private table features are supported in table games platforms.
Side bet options are available in card games to enhance gameplay variety.
The platform supports achievement and reward systems to boost player retention.
Extensive gamification elements such as levels, badges, and experience points are integrated.
Gaming interfaces can be personalized for players to optimize their experience.
Different game speeds support is available to cater to diverse player preferences.
Auto-play functionality for slots and selected games is supported.
Players have access to game history for transparency and regulatory compliance.
Replay functionality to resolve disputes is generally supported by backend systems.
Multiple currency support is implemented to cater to international operators.
Real-time currency conversion may be supported via platform integrations.
Cryptocurrency gaming support is limited but may be evolving in line with industry trends.
There is no verified information that Greentube integrates blockchain technology currently.
The CRM Suite and gaming platforms are built on cloud-native architectures utilizing Microsoft Azure, VMware Cloud Foundation, and advanced data analytics frameworks.
Full cloud deployment support is provided, with hybrid and private cloud options for compliance and scalability.
The platform supports containerization technologies such as Kubernetes and Docker orchestration.
Common enterprise databases and big data solutions like SQL Server and Cloudera are supported.
The architecture incorporates microservices for modular, scalable platform components.
Comprehensive APIs are available for seamless integration with third-party systems.
RESTful API support is standard for platform interoperability.
There is no verified public information regarding GraphQL support.
Data exchange supports JSON, XML, and other standard formats.
Real-time updates are a core feature for player data, campaigns, and game state synchronization.
Standard web protocols including HTTPS, WebSocket, and proprietary protocols for gaming data are used.
WebSocket support for online games and real-time communication is integrated.
Bandwidth requirements vary by game type, with optimizations to minimize latency and data usage.
Data caching mechanisms are employed to improve performance and reduce server load.
Content Delivery Networks (CDN) support is utilized to distribute game content globally efficiently.
Load balancing is implemented to ensure stable and scalable game and CRM performance.
Automatic scaling is supported to handle fluctuating player loads dynamically.
Integrated monitoring systems provide real-time operational visibility.
Centralized logging solutions enable efficient troubleshooting and audit trails.
Built-in analytics enable detailed player behavior analysis and campaign performance tracking.
A/B testing functionality supports optimization of player engagement and marketing campaigns.
Sandbox environments are available for testing and development.
API versioning is implemented to manage compatibility and ongoing updates.
Development tools include CI/CD pipelines, SDKs, and integration platforms.
SDKs are available for popular languages used in web and mobile development.
Automated testing is incorporated in release and development cycles for quality assurance.
Continuous integration and deployment tools are used to accelerate development and delivery.
Blue-green deployment strategies are utilized to minimize downtime during updates.
Rollback mechanisms are in place to quickly revert to stable versions if needed.
Performance monitoring tools are integrated for proactive issue detection.
Distributed tracing supports debugging across microservices architectures.
Profiling tools help identify performance bottlenecks.
Hot-swapping of components is limited but possible for certain updates.
Hardware requirements vary; solutions can be deployed on-premises or cloud infrastructures with scalable resources.
The platform supports multi-tenancy to serve multiple operators securely.
The system is built to handle millions of concurrent users across global platforms.
Horizontal scaling is fully supported via cloud and container orchestration.
Low latency optimized for real-time gaming and CRM interactions.
Geographic distribution across multiple data centers supports global operations.
Disaster recovery plans and redundant systems are in place for high availability.
Provably fair algorithm support is standard for licensed games to ensure transparency.
Operators can create and integrate custom games through APIs and SDKs.
White-label solutions are available to customize game portals and platforms.
Tools for creating and managing promotional campaigns are included within the CRM Suite.
Seasonal and event-based content updates are supported to drive player engagement.
Zero-downtime updates are enabled through continuous deployment practices.
Different Return to Player (RTP) settings can be configured to meet regulatory and business requirements.
Slot volatility levels are configurable within game settings.
Full cross-platform support enables gameplay on desktop, mobile, and tablets.
Interfaces are optimized for different screen sizes and devices.
Offline mode is generally not supported for live or real-money games.
Integration with popular game engines like Unity is supported for certain game content development.
All games and platform interfaces support HTML5 for broad compatibility.
Extensive third-party integrations include payment gateways, marketing tools, affiliate systems, and CRM platforms.
Integration with Casino Management Systems is supported for operational efficiency.
Payment gateway integration supports multiple payment types and currencies.
CRM system integrations are a core feature, enabling seamless player data flow and campaign management.
Marketing automation and analytics tools can be integrated into the CRM Suite.
Affiliate program integration support is provided to track and manage partner marketing.
Business intelligence tools integration supports advanced data reporting and decision-making.
The platform supports compliance reporting to meet regulatory requirements.
Multiple user registration methods including email, phone, and social login are supported.
Two-factor authentication is supported to enhance account security.
Integrated Know Your Customer (KYC) systems support identity verification and regulatory compliance.
Automated document verification processes are implemented to expedite KYC.
Age verification integration complies with gambling licensing requirements.
Geolocation tools verify player location to enforce jurisdictional restrictions.
Player self-exclusion systems are incorporated to promote responsible gaming.
Deposit and betting limits are configurable per player and jurisdiction.
Cooling-off tools allow players to take voluntary breaks from gambling.
Behavior monitoring systems detect problematic gambling patterns.
Alerts for suspicious activity trigger compliance and security reviews.
VIP programs for high-value players are supported with personalized management.
Dedicated personal managers can be assigned to VIP players by operators.
Advanced segmentation enables customized marketing and retention strategies.
Loyalty point systems reward player engagement and retention.
Personalized bonus offers are generated based on player behavior and segmentation.
Referral system features facilitate player-driven acquisition.
Affiliate program management is supported to incentivize partners.
Deep CRM system integration is a cornerstone of the Greentube CRM Suite.
Email marketing tools with campaign automation are integrated.
SMS notifications are supported for real-time player communication.
Push notifications reach players across devices to boost engagement.
Comprehensive complaint and support ticketing systems improve customer service.
Live chat support tools are integrated to assist players promptly.
Multi-tiered support systems ensure complex issues are managed efficiently.
Support services are offered in multiple languages to serve global clients.
Knowledge base solutions provide players and operators with self-service resources.
Video verification options may be integrated as part of advanced KYC solutions.
The platform supports account blocking mechanisms for regulatory or security reasons.
Temporary account freezing is supported for player protection.
Password recovery systems are implemented to support user account access.
The platform complies with GDPR regulations for user data privacy and protection.
Players have the right to request deletion of personal data under GDPR.
User data export functionality supports data portability requirements.
Greentube supports integration with multiple payment systems worldwide.
Bank transfer payment options are available to support player deposits and withdrawals.
Cryptocurrency payment options are limited or in early adoption phases.
E-wallet payment methods like PayPal and Neteller are integrated.
Mobile payment support is provided for convenience on smartphones and tablets.
Prepaid card payments are accepted through integrated gateways.
Instant deposit functionality ensures fast player funding.
Scheduled deposits are less common but may be supported via operator customization.
Fast withdrawal processing is supported to enhance player satisfaction.
Automated withdrawal processing reduces manual intervention and speeds up payouts.
Configurable deposit and withdrawal limits ensure compliance with regulations.
Multi-currency support enables transactions in diverse global currencies.
Real-time automatic currency conversion is supported for player convenience.
Simultaneous support for fiat and cryptocurrency payments is limited and evolving.
No verified information on DeFi protocol integration.
No specific crypto staking features are confirmed.
Escrow systems for large transactions are not publicly confirmed.
Multi-signature crypto payment features are not documented.
Robust anti-money laundering (AML) systems are standard, supporting transaction monitoring and compliance.
Automatic transaction screening detects suspicious or illicit activities.
Sanctions list integration ensures compliance with international regulations.
Suspicious activity reporting is incorporated into compliance workflows.
Tax accounting systems support jurisdiction-specific reporting requirements.
Automated report generation facilitates regulatory and marketing reporting.
Integration with external tax systems is facilitated.
Transaction fee accounting is configurable within payment and billing modules.
Payment reconciliation systems align transactions with accounting.
Chargeback processing features reduce operator risk and losses.
Fraud detection tools are integrated to safeguard payment processing.
3D Secure authentication is supported for enhanced payment security.
Credit risk assessment systems may be available to monitor player creditworthiness.
No verified information on installment payment options.
Buy-now-pay-later services integration is not confirmed.
Corporate banking services support B2B client transactions.
Automated refund processing is available to improve customer experience.
Greentube holds multiple security certifications relevant to gaming and IT security.
ISO 27001 compliance is supported as part of the company’s security standards.
PCI DSS certification is maintained to secure payment data.
Full GDPR compliance with secure handling of personal data is enforced.
Holds gambling licenses and certifications, including from the UK Gambling Commission.
Supports eCOGRA certification for fair and safe gaming practices.
Games and platforms undergo GLI testing for compliance and quality.
iTech Labs certification is part of product quality assurance.
Regular independent security audits are conducted.
Ongoing penetration testing is implemented to identify vulnerabilities.
No public information on dedicated bug bounty programs.
Data encryption at rest is standard practice.
Data encryption in transit is enforced using industry-standard protocols.
End-to-end encryption is applied to secure sensitive data flows.
Key management systems are employed for cryptographic control.
Hardware Security Module (HSM) support is likely implemented for key protection.
Intrusion detection systems monitor against cyber threats.
DDoS protection solutions secure platform availability.
Firewalls and Web Application Firewalls (WAF) are part of the security infrastructure.
Rate limiting is implemented to prevent abuse and DoS attacks.
Continuous security monitoring systems are integrated.
Security Information and Event Management (SIEM) integration supports incident management.
Automated alerts notify teams of security incidents.
Established incident response protocols guide mitigation actions.
Robust backup and disaster recovery systems ensure data integrity and business continuity.
Geographic redundancy across data centers minimizes downtime.
Recovery Time Objective (RTO) and Recovery Point Objective (RPO) guarantees comply with industry standards.
Business continuity planning is a formalized part of operations.
Access control systems enforce strict permissions management.
Role-based access control (RBAC) governs user and admin permissions.
Comprehensive audit trails monitor all system actions for accountability.
Built-in analytical tools enable detailed insights into player and system data.
Real-time analytics support operational and marketing decisions.
Operator dashboards provide unified views of performance metrics and player behavior.
Custom report generation supports diverse operator needs.
Automated report generation facilitates regulatory and marketing reporting.
Scheduled reporting automates periodic data delivery.
Data exports are supported in formats like CSV, Excel, JSON, and XML.
Data mining capabilities extract actionable insights from player behavior.
Predictive analytics models forecast player trends and churn likelihood.
Machine learning analytics are embedded to optimize marketing and retention.
Detailed player behavior analytics drive segmentation and personalized offers.
Cohort analysis supports lifecycle management of player groups.
Lifetime value (LTV) calculations guide marketing ROI and segmentation.
Churn prediction tools help preempt player departures.
Revenue optimization features support yield management and campaign adjustment.
Technical support is available through multiple channels including email and ticketing.
24/7 technical support availability ensures operational continuity.
Multi-level support systems manage varying complexity of support issues.
Remote diagnostics facilitate rapid problem resolution.
On-site support is available for select customers or projects.
A structured ticketing system manages client requests and issues.
Service level agreements (SLAs) define support and operational standards.
Priority support is provided to high-value clients.
Dedicated account and support managers handle client relationships.
Migration assistance is offered for operators transitioning platforms or systems.
