Kount is a fraud prevention software company specializing in payment fraud protection technology. Founded in 2007 and now part of Equifax, Kount uses advanced AI, machine learning, and data-driven insights to detect and prevent fraud across e-commerce and digital transactions while delivering a seamless customer experience. Their platform also includes identity verification, chargeback management, and regulatory compliance solutions.
Fraud prevention software provider and platform provider focusing on digital trust and safety technology.
The primary purpose of Kount’s products is to help businesses in various industries safely grow their digital commerce by preventing payment fraud, account takeover, and chargebacks, targeting e-commerce merchants, payment processors, financial institutions, and digital service providers.
Kount primarily serves online verticals involving digital payments such as e-commerce and may support segments like online gaming requiring fraud prevention, but detailed specific gambling vertical offerings are not indicated.
Kount operates on a B2B model providing fraud prevention as a service to businesses, enabling integration via APIs into merchant and payment systems.
Kount’s uniqueness lies in its combination of multi-layered AI and machine learning fraud detection techniques, device fingerprinting, global data network, and adaptive technology that automates fraud prevention while allowing client customization. It covers the entire customer journey from identity verification through transaction protection.
Kount Inc.
Founded in 2007.
Registered in the United States.
Headquarters in Boise, Idaho; additional offices distributed in Equifax locations across the US and overseas.
Over 18 years in the market since its inception in 2007.
Approximately 400 employees.
Products and platforms are available primarily in English, with likely support for other major languages given global client base (specific languages not publicly detailed).
Supports regional compliance and localization capabilities to meet global e-commerce fraud prevention needs, including AML and KYC regulations.
To provide confidence in every digital interaction by delivering advanced trust and safety technology that enables businesses to grow safely and confidently.
Privately held; acquired by Equifax in 2021.
Recognized as an award-winning leader in fraud protection technology, holding over 30 patents related to fraud prevention.
Participates in professional digital payments and fraud prevention associations, typically aligning with regulatory and compliance bodies across markets served.
Key milestones include founding in 2007, acquisition by Equifax in 2021, continuous innovation with 30+ patents, and expansion of product capabilities for AI-driven fraud prevention.
No publicly disclosed plans for IPO; part of Equifax which is publicly traded.
Offers partner programs for integrators including seamless API integration and customizable fraud prevention solutions.
No direct links to responsible gambling initiatives; broader compliance with identity verification and fraud prevention supports safe digital transaction practices.
Adheres to industry standards for operational sustainability as part of Equifax’s wider corporate policies.
Provides training and support resources for clients to optimize fraud rules, policies, and platform use.
Focus on advancing AI/ML capabilities, expanding real-time analytics, and increasing platform flexibility for diverse industry applications.
Active global expansion aligned with Equifax’s network, targeting new markets for digital payments and e-commerce fraud prevention worldwide.
Maintains dedicated research and development teams focusing on machine learning, AI fraud detection models, and patented technologies.
Incorporates trends such as AI, machine learning, behavioral analytics, device fingerprinting, and adaptive automation in fraud detection.
Offers flexible and customizable fraud prevention solutions adaptable to startups and growing digital businesses.
Recognized as one of the leading global providers in payment fraud prevention with a large client base including 20,000+ brands worldwide.
Competes with companies like Forter, Riskified, Sift, and Signifyd in the fraud prevention and payment security space.
Combines patented AI-driven technology, extensive data network, customizable risk controls, and adaptive learning systems for comprehensive fraud prevention.
Currently serves clients globally, with strong presence in North America, Europe, and expanding to other international markets.
E-commerce merchants, payment processors, financial institutions, digital marketplaces, and any business requiring digital transaction fraud protection.
Offers customizable solutions; specific white-label game or software offerings are not detailed.
Pricing typically based on transaction volume and service tiers, with flexible plans to suit different business sizes and needs.
Focuses on demonstrating AI-driven fraud prevention efficacy, lowering chargebacks, and protecting revenue to attract e-commerce and digital payment businesses.
Direct sales complemented by partnerships with payment gateways, e-commerce platforms, and technology integrators.
Not applicable as Kount is a fraud prevention service provider, not a game developer.
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Provides customizable fraud policy and rules interface to clients.
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Supports multi-currency fraud prevention across transactions.
Supports real-time currency and payment method risk analysis.
Supports fraud prevention for cryptocurrency-related transactions.
No specific blockchain integration noted.
Cloud-based platform leveraging AI, machine learning, and big data analytics.
Yes, cloud-based deployment.
No specific public information on containerization support like Docker/Kubernetes.
Uses robust big data databases optimized for real-time analytics (specifics not disclosed).
Architecture details not publicly specified but likely supports modular architecture for scalability.
Provides comprehensive APIs for integration with e-commerce, payment gateways, and business systems.
Yes, supports RESTful APIs.
No public information about GraphQL support.
Supports JSON, XML and other common data formats for integration.
Provides real-time fraud detection and updates.
Uses standard HTTPS, REST, and secure web protocols.
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Optimized for minimal bandwidth usage to ensure fast fraud checks.
Supports data caching to speed fraud decisions.
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Uses load balancing to maintain platform performance.
Cloud-native with auto-scaling capabilities.
Includes monitoring for system health and fraud detection performance.
Supports centralized logging for audit and compliance.
Provides advanced analytics dashboards and reporting.
Supports testing of fraud rules and configurations.
Provides sandbox environments for testing integrations.
Maintains API versioning for backward compatibility.
Provides developer tools and SDKs for integration.
SDKs available for common languages like Java, Python, and .NET.
Uses automated testing for platform reliability.
Employs continuous integration and deployment practices.
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Supports rollback for new deployments.
Integrated performance monitoring tools.
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Uses profiling for optimization of AI models and platform components.
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Cloud hosted, minimal on-premise hardware requirements.
Supports multi-tenant SaaS model.
Scales to support large enterprise client loads; exact figures not disclosed.
Supports horizontal scaling in cloud environments.
Optimized for low-latency fraud decisioning in real-time scenarios.
Supports global geographic load distribution.
Implements disaster recovery and business continuity protocols.
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Supports zero-downtime updates for system availability.
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Accessible via web on desktop and mobile devices.
User interfaces optimized for various screen sizes.
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Integrates with payment gateways, e-commerce platforms, and identity verification services.
Supports integration with CMS via APIs.
Supports integration with major payment gateways.
Offers CRM system integration capabilities.
Supports integration with marketing and BI tools.
Provides integrations supporting affiliate fraud detection.
Supports business intelligence tool integrations.
Facilitates compliance reporting on AML, KYC, and fraud cases.
Supports online user registration fraud checks.
Works alongside two-factor authentication systems for fraud prevention.
Provides or integrates with KYC identity verification systems.
Supports automated document verification via integrations.
Supports age verification through compliance solutions.
Supports geolocation verification to detect suspicious activity.
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Continuously monitors user behavior to detect fraud patterns.
Provides real-time alerts on suspicious activities.
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Provides segmentation based on fraud risk profiles.
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Supports monitoring and fraud prevention related to affiliate programs.
Integrates with CRM systems for enhanced customer insights.
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Supports case management and dispute resolution workflows.
Offers live support for clients.
Provides multi-level technical and customer support.
Support available in multiple languages.
Provides knowledge bases and documentation for users.
Supports integration with video verification services.
Enables account blocking on fraud detection.
Supports temporary account freezing options.
Supports secure password recovery processes.
Fully GDPR compliant.
Supports user data deletion rights under GDPR.
Provides user data export capabilities.
Integrates with all major digital payment systems.
Supports fraud prevention in bank transfer transactions.
Supports fraud prevention for crypto payment methods.
Supports e-wallet transaction fraud prevention.
Supports fraud protection on mobile payment platforms.
Supports prepaid card transaction monitoring.
Supports real-time fraud checks on instant deposits.
Supports scheduled deposit fraud monitoring.
Supports fraud checks on fast withdrawals.
Supports automated fraud monitoring on withdrawals.
Supports enforcement of deposit and withdrawal limits to manage risk.
Supports multi-currency transaction fraud protection.
Supports fraud detection across currency conversions.
Supports fraud prevention for simultaneous fiat and crypto transactions.
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Provides anti-money laundering compliance tools and screening.
Automatic screening of transactions for fraud and risk.
Integrates sanctions and watchlist screening.
Supports suspicious activity reporting to regulators.
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Automated report generation available.
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Supports payment reconciliation processes.
Provides chargeback management and dispute resolution tools.
Core competency in payment fraud detection and prevention.
Supports 3D Secure authentication for card payments.
Provides credit and fraud risk assessment tools.
Supports fraud prevention in installment payment plans.
Supports fraud detection for buy-now-pay-later services.
Provides solutions suitable for corporate banking fraud risk management.
Supports automated refund processing with fraud controls.
Maintains industry-standard security certifications.
Compliance supported as part of Equifax governance.
PCI DSS certification compliance supported.
Full GDPR support for security and privacy compliance.
No specific gambling commission certifications indicated.
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Undergoes regular security audits.
Conducts penetration testing regularly.
Unknown if a public bug bounty program is in place.
Supports data encryption at rest.
Supports encryption in transit.
Offers end-to-end encryption capabilities.
Implements advanced key management systems.
Uses hardware security modules (HSM) for key protection.
Incorporates intrusion detection systems.
DDoS protection supported.
Firewall and Web Application Firewall protections implemented.
Supports rate limiting to mitigate abuses.
Constant security monitoring system in place.
Integrates with Security Information and Event Management (SIEM) solutions.
Provides automatic incident alerts.
Supports incident response and remediation procedures.
Robust backup and disaster recovery systems.
Maintains geographic redundancy for business continuity.
Implements Recovery Time Objective and Recovery Point Objective guarantees.
Business continuity planning and practices actively maintained.
Enforces strict access control mechanisms.
Supports role-based access control.
Maintains comprehensive audit trails for all actions.
Has built-in analytical tools for fraud analysis.
Real-time analytics supported for fraud detection.
Provides operator dashboards for monitoring and control.
Supports creation of custom reports.
Automated report generation available.
Scheduled reporting supported.
Data exports available in formats like CSV, JSON, XML.
Data mining features support fraud pattern detection.
Predictive analytics capabilities in fraud prevention.
Machine learning used extensively for analytics and detection.
Monitors user behavior for fraud indicators.
Supports cohort analysis for risk profiling.
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Provides tools to minimize fraud losses and optimize revenue.
Offers support via email, phone, and live chat.
Provides 24/7 technical and customer support.
Multi-level support system with escalation.
Supports remote diagnostics for troubleshooting.
Onsite support generally provided for enterprise clients.
Ticketing system support for customer and technical issues.
Service level agreements with guaranteed uptime and response times.
Priority support available for key clients.
Clients may receive dedicated account and support managers.
Provides migration assistance for new clients transitioning to Kount.
