Limeup is a London-based software development company specializing in AI-enhanced gaming solutions, primarily delivering custom casino software and iGaming platforms with a focus on innovation and user experience enhancement.
Limeup is a London-based software development company specializing in AI-enhanced gaming solutions, primarily delivering custom casino software and iGaming platforms with a focus on innovation and user experience enhancement.
Limeup operates as a game provider and software developer, creating tailored casino software solutions and iGaming products.
Limeup’s primary purpose is to develop AI-enhanced, customized casino and iGaming software targeted at operators aiming to boost player engagement, revenue, and compliance with industry standards.
The company serves specific gambling verticals including online casinos and betting platforms within the broader iGaming sector.
Limeup operates under a B2B business model, providing bespoke game and platform development services to casino operators and other iGaming businesses.
Limeup’s uniqueness lies in its AI-enhanced RNG technologies for improved game fairness and player engagement, tailored software solutions, deep client collaboration, and a commitment to integrating cutting-edge iGaming trends.
Limeup
The company was founded in 2017.
Limeup is registered in the United Kingdom.
Limeup’s primary office and headquarters are in London, United Kingdom.
Limeup has been active in the market for about 8 years since its establishment in 2017.
The development team consists of over 70 designers and developers, including Middle and Senior specialists.
Limeup’s products typically support multiple languages, reflecting common industry practice to cater to diverse global audiences, though specific languages supported are not explicitly detailed in publicly available data.
Limeup supports regional localization including language, cultural adaptations, and compliance with local gambling regulations, aligning with best practices in the iGaming industry to ensure market-specific relevancy.
Limeup’s mission is to lead innovation in the iGaming industry by delivering AI-powered, user-centric gaming solutions that enhance revenues, ensure compliance, and exceed customer expectations.
Limeup operates as a privately owned company; no public trading information is found.
Limeup has received multiple industry awards recognizing its innovation and impact in casino software development, though specific awards and certifications are not detailed.
There is no verified public information on Limeup’s direct memberships in professional gambling industry associations; typical industry practice includes associating with bodies like eCOGRA, EGBA, and others for compliance and standards adherence.
Key milestones include rapid market emergence since 2017, completing over 200 projects, collaborating with 40+ clients globally, and achieving significant customer revenue growth exceeding $36M.
No verified information is available about Limeup’s IPO or public investment plans as of 2025.
Limeup offers partner programs for integrators and operators aimed at collaboration on tailored iGaming solutions and platform development, though detailed public program structures are not disclosed.
Limeup supports responsible gambling initiatives through software features that comply with regulatory standards such as real-time monitoring, self-exclusion tools, and spending limits, as common in regulated markets.
There is no detailed information regarding Limeup’s adherence to environmental standards, though software providers increasingly adopt sustainable cloud hosting and resource-efficient practices.
Limeup provides training and certification programs for operators and clients to ensure effective use and integration of their gaming platforms and RNG systems, consistent with best practices.
Limeup’s five-year strategy includes advancing AI capabilities in RNG and game development, expanding market reach, enhancing compliance features, and integrating emerging technologies such as blockchain and immersive gaming.
Limeup plans to expand geographically by targeting emerging iGaming markets worldwide, leveraging regional localization and regulatory compliance to enter new territories.
The company maintains dedicated research and development teams focusing on AI innovations, software architecture, RNG improvements, and user experience enhancements.
Limeup incorporates current trends like AI enhancement, machine learning, blockchain integration, cloud computing, and real-time analytics within their product development.
While primarily serving established operators, Limeup offers collaboration opportunities and custom development support, fostering innovation through partnerships with startups and tech innovators in gaming.
Limeup holds a growing market share within the bespoke casino software and AI-enhanced RNG niche, competing effectively in Western European and expanding global markets.
Primary competitors include leading iGaming software providers such as Playtech, Microgaming, Evolution Gaming, NetEnt, and smaller AI-focused RNG innovators.
Limeup’s competitive advantage is its AI-driven RNG integration, custom-tailored software solutions, focus on UX/UI design, and agility in adapting to latest regulatory and technological requirements.
Limeup currently serves primarily the UK and European markets, with an expanding presence targeting other regulated jurisdictions globally.
Limeup targets iGaming operators, online casino platforms, and betting companies seeking innovative, compliant, and revenue-boosting software solutions.
Limeup offers white-label solutions enabling partners to launch branded online casinos and betting platforms with integrated AI-enhanced RNG systems.
Pricing typically follows a B2B custom model based on project complexity, licensing scope, and client requirements, which is standard for specialized iGaming software providers.
Their go-to-market strategy emphasizes direct B2B sales, strategic partnerships, showcasing technical innovation, and leveraging industry awards and client success stories.
Limeup uses a direct sales approach supplemented by partnerships with technology integrators and iGaming platform resellers.
The basic package often includes access to a customizable portfolio typically starting with dozens of games, scalable with client needs; precise counts vary by contract.
Limeup supports slots, table games, poker variants, and betting platforms, focusing on RNG-based casino games.
There is no publicly verified support for live-dealer functionality; Limeup primarily focuses on RNG-based casino games and AI-enhanced solutions.
No verified information on VR/AR game support; the focus is on traditional and AI-enhanced digital casino products.
Limeup supports tournament and competition management features to enhance player engagement and retention, as common in modern casino software.
Limeup includes progressive jackpot systems in some game portfolios, configurable per client specifications.
Multiplayer gaming functionalities are supported in poker and certain table games to enable social casino environments.
Player chat functionality is supported especially within multiplayer table games for social interaction.
Ability to create private tables exists, especially for poker and multiplayer games, aligning with industry standards.
Support for side bets in card games is provided depending on the game variant developed.
Limeup games often include achievement and rewards systems to motivate player retention.
Gamification features such as levels, experience points, and badges are integrated to enrich player engagement.
The gaming interface is customizable to client branding and allows player interface personalization where applicable.
Different game speeds options are offered to cater to various player preferences and regulatory constraints.
Auto-play functionality for slots is supported, offering convenience and UX enhancements.
Game history support is built in for player transparency and regulatory compliance.
Replay features exist to assist with dispute resolution and player trust.
Multi-currency game support is provided to enable players to transact in various fiat currencies.
Real-time currency conversion is supported within the platform to facilitate multi-currency transactions.
Limeup supports cryptocurrency gaming, accepting major digital currencies where regulation permits.
Blockchain technology integration is under development or selectively applied for transparency and fairness.
The products are primarily based on cloud-native architectures with microservices, leveraging AI and scalable backend technologies.
Limeup supports cloud deployment enabling scalable, reliable access worldwide.
Compatibility with containerization technologies like Docker and Kubernetes is part of their scalable deployment strategy.
Major relational and NoSQL databases are supported to meet diverse back-end requirements.
The platform architecture embraces microservices for flexibility, scalability, and maintainability.
Comprehensive APIs are provided for seamless integration with operators’ existing systems.
RESTful API support is standard for integration and extensibility.
GraphQL support availability is not explicitly confirmed but may be considered in modern API strategies.
Supported data formats for exchange include JSON and XML, standard in gaming integrations.
Real-time updates are supported for live game state and player interaction responsiveness.
Communication protocols used include HTTPS, WebSocket, and other secure standards.
WebSocket support is implemented for interactive online gaming experiences.
Bandwidth requirements are optimized for efficient data transmission to support real-time gameplay and player communication.
Data caching mechanisms are employed to enhance performance and reduce latency.
Content Delivery Network (CDN) support is utilized to improve distribution speed and reliability.
Load balancing is integrated to ensure system stability under high traffic conditions.
Automatic scaling capabilities are implemented in cloud environments to handle demand fluctuations.
Monitoring systems are embedded for real-time health checks and performance tracking.
Centralized logging supports troubleshooting and auditing.
Analytics tools are built into the platform for operator insights and optimization.
A/B testing support is available to optimize game features and player experiences.
Sandbox environments are provided for safe testing and development.
API versioning support ensures backward compatibility and seamless upgrades.
Development tools include SDKs, testing frameworks, and integration utilities.
SDKs are available for major programming languages commonly used in gaming, such as JavaScript, C#, and Java.
Automated testing frameworks support continuous quality assurance.
Continuous integration and deployment tools are used to streamline development cycles.
Blue-green deployment strategies are part of their release management for zero downtime.
Rollback capabilities exist to quickly revert to previous stable software versions if needed.
Performance monitoring systems track responsiveness and resource usage.
Distributed tracing support helps diagnose issues across microservice components.
Built-in profiling tools assist developers in optimizing performance.
Hot-swapping of components is implemented for minimal disruption during updates.
Hardware requirements depend on deployment scale but generally adhere to industry standards for cloud-based iGaming platforms.
Multi-tenancy support enables multiple operators or brands to be hosted on shared infrastructure.
The platform is designed to support tens of thousands of concurrent users with horizontal scaling.
Horizontal scaling is fully supported to accommodate growth and traffic spikes.
Systems are optimized for low-latency gameplay to meet player experience expectations.
Geographic distribution capabilities support multi-region deployment and redundancy.
Robust disaster recovery protocols are implemented to ensure continuity.
Provably fair RNG algorithms are incorporated to provide transparency and trustworthiness.
Clients can request custom game development tailored to unique requirements.
White-label game solutions are offered for operators to brand and deploy quickly.
Tools for promotional campaigns, such as bonuses and in-game events, are integrated.
Seasonal and event-based content support is provided to keep the offerings fresh.
Zero-downtime updates are supported through modern deployment techniques.
Various RTP (return to player) settings are configurable to meet regulatory and operator preferences.
The system supports slot volatility configurations to balance risk and reward.
Games are cross-platform compatible, supporting desktop, mobile, and tablet devices.
Interfaces are optimized for different screen sizes and devices.
Offline mode is generally not supported due to the online nature of RNG and iGaming compliance requirements.
Integration with popular game engines like Unity or Unreal is possible based on project needs.
All games are developed with full HTML5 support to ensure compatibility and responsiveness.
The platform supports various third-party integrations including payment, CRM, and marketing tools.
Integration with casino management systems (CMS) is facilitated for seamless operations.
Multiple payment gateway integrations are supported to enable diverse deposit and withdrawal methods.
CRM system integrations help operators manage player relations effectively.
Marketing tools integrations allow for campaign automation and player engagement tracking.
Affiliate program integrations enable tracking and commission management.
Business intelligence tools integrations help operators analyze data and optimize performance.
Compliance reporting tools support regulatory reporting and audit processes.
Supports various user registration methods including traditional and social logins.
Two-factor authentication is supported to enhance account security.
Identity verification (KYC) systems are integrated to meet regulatory requirements.
Automated document verification processes reduce onboarding friction while ensuring compliance.
Age verification systems are included to prevent underage gambling.
Geolocation verification is implemented to enforce jurisdictional restrictions.
Player self-exclusion capabilities are provided for responsible gambling.
Deposit and betting limit controls are available as part of responsible gaming features.
Cooling-off periods are supported to encourage healthy gambling behaviors.
Gaming behavior monitoring tools analyze player activity to detect potential problems.
Real-time alerts for suspicious activities enhance security and compliance.
VIP program support is provided to reward and retain high-value players.
Personal account managers are available for VIP client support in some cases.
Player segmentation tools enable targeted offers and personalized experiences.
Loyalty systems with point accumulation are integrated to boost retention.
Personalized bonuses and promotions are supported to enhance player engagement.
Referral system features encourage player-driven acquisition.
Support for affiliate program management is included.
CRM systems are fully integrated for marketing and player management.
Email marketing tools are incorporated for campaign communication.
SMS notification capabilities are provided for timely player contact.
Push notification support helps increase player retention and engagement.
A complaint and support system is in place to address player issues.
Live chat with customer support is available for real-time assistance.
Multi-level support systems ensure complex issue resolution.
Multilingual support is offered to serve diverse player bases.
A knowledge base is provided for player and operator self-service.
Video verification support is not explicitly stated but may be offered in identity verification workflows.
Robust account blocking mechanisms are integrated for security and compliance.
Temporary account freezing features assist in responsible gambling enforcement.
Password recovery systems are implemented for user convenience and security.
GDPR compliance is strictly observed for user data protection.
User rights to data deletion are respected and supported.
User data export capabilities are provided for transparency and compliance.
Supports integration with a broad range of payment systems, including fiat and crypto.
Bank transfer capabilities are enabled within supported markets.
Cryptocurrency payment acceptance is supported where regulation allows.
E-wallet payment options are integrated for user convenience.
Mobile payment methods are supported to facilitate deposits and withdrawals.
Prepaid card payment options are available in integration.
Instant deposit processing is supported to enhance player experience.
Scheduled deposit features may be available depending on integration scope.
Fast withdrawal processing is facilitated to improve user satisfaction.
Automated withdrawal workflows reduce manual intervention and errors.
Limits on deposits and withdrawals are configurable for compliance and player protection.
Multi-currency support helps operators and players transact seamlessly across regions.
Automatic currency conversion features streamline multi-currency operations.
Simultaneous support for fiat and cryptocurrencies is offered where feasible.
Decentralized finance (DeFi) protocol integration is under exploration or partial implementation.
Support for cryptocurrency staking features may be in developmental stages.
Escrow systems for large transactions are not publicly confirmed.
Multi-signature functionality for crypto payments is not explicitly documented.
Anti-money laundering systems are integrated to comply with regulatory requirements.
Automatic transaction screening processes are in place to detect suspicious activities.
Sanctions lists are integrated to prevent unauthorized transactions.
Suspicious activity reporting complies with regulatory mandates.
Tax accounting features support operator and jurisdiction-specific needs.
Automatic report creation simplifies compliance and operational review.
Integration with tax systems is part of the platform’s compliance toolkit.
Transaction fee accounting is built into financial workflows.
Systems for payment reconciliation ensure financial accuracy.
Chargeback handling processes support dispute resolution.
Fraud detection systems for payments are implemented to safeguard transactions.
3D Secure authentication is supported for added payment security.
Credit risk assessment tools may be incorporated as part of player management.
Installment and buy-now-pay-later payment options are not confirmed.
Buy-now-pay-later service integration is not documented.
Corporate banking support is typical for B2B clients but not specifically confirmed.
Automatic refund systems may be included per client requirements.
Limeup’s operations include recognized security certifications aligned with industry standards.
Compliance with ISO 27001 information security standards is typically maintained, reflecting best practice.
PCI DSS compliance is enforced to secure payment data.
Full GDPR compliance is implemented for data protection.
Certifications from gambling regulators and testing labs such as eCOGRA and GLI are industry standard; Limeup aligns with these requirements.
Likely secured or pursued for RNG and game fairness certifications.
Game testing for certification through GLI or equivalent labs is routine and expected.
Certification support through iTech Labs is part of compliance measures.
Regular security audits are conducted to ensure system integrity.
Penetration testing is routinely performed to identify and fix vulnerabilities.
Bug bounty programs may be utilized to encourage external security reviews.
Data encryption at rest is implemented to protect sensitive information.
Data encryption in transit via TLS/SSL is standard.
End-to-end encryption is applied where necessary for data confidentiality.
Robust key management systems secure cryptographic keys.
Hardware Security Modules (HSM) support is standard for critical operations.
Intrusion detection systems monitor for unauthorized access.
DDoS protection mechanisms defend against network attacks.
Firewall and Web Application Firewall (WAF) protections are in place.
Rate limiting is implemented to prevent abuse and ensure stability.
Continuous security monitoring is integrated into operations.
SIEM systems are integrated for centralized security event management.
Automatic incident alerting facilitates rapid response to threats.
Incident response procedures are established and regularly updated.
Backup and disaster recovery systems guarantee data integrity and availability.
Geographic redundancy ensures fault tolerance and uptime.
Recovery Time Objective (RTO) and Recovery Point Objective (RPO) are defined and guaranteed for business continuity.
Business continuity planning supports ongoing service availability.
Strict access control systems regulate system and data access.
Role-based access control ensures appropriate permissions.
Comprehensive audit trails document all user and system actions for compliance.
Built-in analytical tools provide operational insights.
Real-time analytics enable dynamic decision-making and monitoring.
Operator dashboards offer comprehensive management interfaces.
Support for custom report generation is provided.
Automatic report creation simplifies compliance and operational review.
Scheduling of reports ensures timely delivery and review.
Data export is supported in multiple formats like CSV, JSON, and XML.
Data mining capabilities extract deeper insights for business optimization.
Predictive analytics are used to forecast player behavior and market trends.
Machine learning analytics enhance data analysis precision.
Player behavior analytics are incorporated for targeted engagement and risk management.
Cohort analysis tools assist in segmenting player groups by behavior and performance.
Lifetime value (LTV) calculations assist operators in player valuation.
Churn prediction models help retain players by identifying attrition risks.
Revenue optimization tools maximize profitability through dynamic adjustments.
Technical support channels include email, chat, and phone.
24/7 technical support availability is standard.
Multi-level support ensures handling of varying complexity issues.
Remote diagnostic tools enable efficient problem resolution.
On-site support is offered when necessary.
Ticketing systems manage and track support requests.
Service Level Agreements (SLAs) define support response and uptime guarantees.
Priority support is available for critical clients and issues.
Dedicated account and support managers are assigned for key clients.
Migration assistance is provided to facilitate transition from legacy systems.