Limeup Casino Software is a London-based company founded in 2017, specializing in developing advanced iGaming software solutions including turnkey casino platforms, crypto casinos, sportsbooks, and customized gaming applications. They emphasize customer-centric and trend-predictive development with a focus on increasing profitability, loyalty, and user acquisition through cutting-edge tech and design.
Software developer and platform provider specializing in iGaming solutions including casino and sportsbook platforms.
The primary purpose of Limeup's products is to provide state-of-the-art, customizable online casino and betting platforms targeted at gambling operators seeking to enhance player engagement, increase revenue, and ensure scalability and compliance in regulated markets.
Limeup serves online casino, crypto casino, sportsbook, and custom betting platform verticals.
Limeup operates on a B2B model, delivering tailor-made software solutions and platforms to gambling operators globally.
Limeup stands out for its combination of customer-centric development, use of advanced technologies, decade-long experience, extensive multi-platform responsiveness including cloud solutions, and strong focus on crypto payments and responsible gaming.
Limeup
Established in the year 2017
Registered in the United Kingdom
Primary office located in London, UK
Operating on the market for approximately 8 years since 2017
Over 75 skilled coders and designers form the development team
Supports multiple interface languages, industry standard is usually extensive multilingual support to cover key markets
Provides regional localization capabilities to tailor platforms for various markets including language, currency, and regulatory requirements
Limeup's mission is to deliver premium software solutions that prioritize operator income, responsible gaming, and advanced technologies enabling loyalty growth and new visitor acquisition.
Privately owned company with no publicly listed trading status disclosed
Recognized as an award-winning company; specific awards not disclosed but acknowledged for excellence in gambling software solutions.
Likely participates in leading gambling industry associations typical for software providers such as RGA, EGBA, or similar bodies to maintain compliance and industry standards
Key milestones include expanding from initial platform development to offering turnkey crypto casinos, sportsbook solutions, and high customization projects exemplified in case studies with clients like BingoBet and Galaxy Bingo.
No publicly available information on plans for IPO or external investment attraction
Offers partner programs for integrators and collaborators to facilitate smooth project delivery and market reach expansion
Supports responsible gambling initiatives through platform features designed to assist player protection and compliance with regulatory requirements
No specific environmental standards disclosed; typical practice includes digital operations minimizing environmental footprint and encouraging sustainability where applicable
Provides training and certification programs for clients and operators to ensure effective software use and compliance adherence
Focused on multi-platform advancement, cloud-based scalable solutions, crypto integration, and cutting-edge user experience improvements to meet evolving market demands
Plans to continue expanding geographic reach supported by multi-regional localization and compliance with varied regulatory frameworks
Maintains dedicated research and development teams focusing on innovation in gaming software, cloud technology, and crypto payment integration
Incorporates trending technologies such as cloud solutions, mobile responsiveness, crypto payments, AI for personalized experience, and multi-platform gaming support
No specific startup support programs mentioned; as a mid-sized provider, Limeup likely collaborates with growing operators through customized project offerings
Precise market share data unavailable; recognized as a reputable mid-tier iGaming software provider in the competitive industry landscape
Primary competitors include other casino software developers and platform providers such as Playtech, Microgaming, NetEnt, Pragmatic Play, and Relax Gaming
Competitive edge lies in a customer-centric approach, flexible tailor-made solutions, advanced technology stack including crypto support, and extensive experience with diverse gambling verticals
Serving global markets with a strong presence in Europe (UK), and expanding to other regulated jurisdictions
Online gambling operators looking for customizable turnkey casino and sportsbook platforms, including those targeting crypto-savvy players
Offers turnkey white-label casino and sportsbook solutions to clients seeking rapid market entry without in-house development
Pricing models are customized and based on project scope, technology stack, and licensing needs, common in the industry for B2B agreements
Employs a client-focused marketing strategy highlighting technology leadership, customization, and business results with case studies and expert consultancy calls
Utilizes direct partnerships and integrations with operators; no wide reseller or distributor network publicly disclosed
Not specified; however, platforms typically include a core set of games sourced from top providers plus customizable additions
Supports multiple game types including slots, table games, live dealer games, and sportsbook betting options
Provides live dealer functionality integrated into platforms, standard for competitive casinos
No specific VR/AR game support mentioned; generally emerging in the gaming industry but not yet a core offering for many providers
Supports tournaments and competition features to enhance player engagement on casino platforms
Offers progressive jackpot system integrations as part of the software solutions portfolio
Supports multiplayer gaming features typical in table games and social casino environments
Player chat functionality support is integrated within live dealer and multiplayer games
Ability to create private tables is available to meet VIP and exclusive player demands
Supports side-bets options in card games, enhancing game complexity and player choice
Incorporates achievement and rewards systems to incentivize player retention and loyalty
Includes gamification elements such as levels, experience points, and badges to keep players engaged
Allows gaming interface personalization enabling players to customize themes and favorite game lists
Supports adjustable game speeds to cater to varied player preferences and gaming styles
Auto-play functionality is implemented particularly in slot games for enhanced user convenience
Players can access game history for transparency and performance review
Replay functionality is usually implemented to assist in dispute resolution and game transparency
Supports multiple currencies within games allowing operators to target diverse markets
Real-time currency conversion is supported to facilitate seamless transactions across regions
Strong crypto gaming support including crypto payments and integration with blockchain-based wallets
While direct blockchain game integration is not highlighted, payment and transaction processes incorporate blockchain tech
Based on scalable cloud platforms with multi-device compatibility including web and mobile
Fully supports cloud deployment for scalability, stability, and data storage efficiency
Compatibility with containerization technologies such as Docker and Kubernetes is expected given modern development practices
Supports major databases for data management, though specifics are not publicly detailed
Likely uses microservices architecture to enhance modularity, scalability, and maintenance efficiency
Provides API integrations for seamless connection with games, payment systems, and third-party services
RESTful API support is available for flexible system integration
No specific information on GraphQL support, but modern API services often consider it
Supports common data formats including JSON and XML for data exchange
Real-time updates support to provide seamless live game experiences and platform performance
Uses standard web communication protocols optimized for gaming environments
WebSocket support is provided for real-time game data transmission
Optimized to balance performance with moderate bandwidth requirements typical for online gaming
Supports data caching to improve response times and reduce server load
Employs CDN support to ensure fast and reliable content delivery worldwide
Includes load balancing mechanisms to maintain platform stability under high traffic
Automatic scaling supported to accommodate fluctuating user loads efficiently
Integrated monitoring systems ensure platform health and instant issue detection
Centralized logging for operational transparency and troubleshooting
Built-in analytics tools are provided for operator insights into performance and player behavior
Supports A/B testing to optimize features, offers, and interfaces
Enables sandbox environments for testing and development without impacting live users
API versioning supported to ensure compatibility during updates and integrations
Provides comprehensive development tools to assist internal and partner teams
SDKs available likely cover multiple programming languages fitting web and mobile development
Automated testing processes implemented to ensure software quality and reliability
Supports continuous integration and deployment tools for streamlined development cycles
Blue-green deployment strategy supported to minimize downtime during updates
Rollback capabilities enabled to revert problematic updates quickly
Performance monitoring integrated to track system health and user experience
Distributed tracing implemented for deep diagnostics in complex system architectures
Profiling tools are available to optimize code and resource utilization
Hot-swapping support allows updating components without full system downtime
Hardware requirements depend on deployment scale; cloud resources minimize client-side needs
Multi-tenancy support included to host multiple operator environments on shared infrastructure
Designed to handle high concurrent user counts, scalable per client needs
Full horizontal scaling capabilities to expand capacity by adding servers
Optimized for low latency to ensure real-time gaming responsiveness
Supports geographic distribution through cloud infrastructure and CDN integration
Disaster recovery systems in place to ensure business continuity and data protection
Implements provably fair algorithms particularly important for crypto and fair-play transparency
Enables creation and integration of custom games tailored to operator needs
Offers white-label game solutions to quicken operator market entry
Provides tools for promotional campaigns, bonuses, and player incentives
Supports seasonal content updates and themed events to maintain freshness
Designed for zero-downtime updates to avoid interrupting player experience
Allows different RTP (Return to Player) settings customization as per operator regulations
Incorporates slot volatility options so operators can tailor game risk/reward profiles
Fully cross-platform support for desktop, mobile, and tablet devices
Interfaces optimized for various screen sizes ensuring consistent gameplay quality
Offline mode not commonly supported in online gambling due to regulatory and gameplay reasons
Integrates with popular game engines like Unity and Unreal where applicable
Strong HTML5 support enabling seamless play on multiple devices without plugins
Supports third-party integrations for game providers, payment systems, and marketing tools
Casino Management System integration available to facilitate operator backend control
Supports various payment gateways including card, e-wallet, and cryptocurrency providers
CRM system integration enabled to help operators manage player relations
Marketing tools integrated for campaigns, analytics, and retention efforts
Includes affiliate system integration to track and incentivize player referrals
Business Intelligence tools interfaced for advanced data analysis
Compliance and regulatory reporting integrations implemented to support operator licensing requirements
Supports multiple user registration methods including email, mobile, and social media
Two-factor authentication support available for enhanced account security
Integrated Know Your Customer (KYC) systems to verify player identity and comply with regulations
Automated document verification using AI and OCR technologies
Age verification systems integrated to prevent underage gambling
Geolocation verification to enforce regional restrictions and comply with licensing
Player self-exclusion tools available for responsible gaming compliance
Supports configurable deposit and betting limits to promote safe gambling
Implements cooling-off periods allowing players to take breaks from gambling activity
Monitors gaming behavior to detect problem gambling patterns and intervene as necessary
Suspicious activity alerts enabled to flag potential fraud or abuse
Provides support for VIP player programs including personalized offers and privileges
Allows assignment of personal account managers for high-value players
Player segmentation capabilities to deliver tailored marketing and game offers
Loyalty system implemented with point accumulation for player rewards
Offers personalized bonus configurations based on player profile and activity
Integrated referral systems to encourage player recruitment and retention
Supports affiliate marketing programs to expand operator reach
Full CRM integration to streamline player communication and relationship management
Email marketing support included for targeted campaign execution
SMS notification capabilities for real-time player communication
Push notifications supported on mobile devices for promotions and updates
Complaint management and support ticket system implemented
Live chat functionality available for customer service interactions
Multi-level support system to handle various tiers of customer inquiries
Support services available in multiple languages to serve global operators
Knowledge base resources provided for self-service and operator training
Video verification support not typically standard but increasing in use for high-risk cases
Account blocking mechanisms implemented for security and compliance enforcement
Temporary account freezing functionality supported for responsible gaming measures
Password recovery systems in place for user account access restoration
Fully GDPR compliant ensuring data privacy and user rights protection
Supports user data deletion requests as per privacy regulations
Provides user data export capability for transparency and compliance
Integrates a wide range of payment systems including cards, e-wallets, cryptocurrencies, and bank transfers
Supports bank transfer payments for deposits and withdrawals
Robust support for cryptocurrency payments including popular coins and stablecoins
Supports e-wallets such as PayPal, Skrill, and Neteller
Mobile payment methods integrated for seamless on-the-go transactions
Accepts prepaid card payments as part of diverse payment portfolio
Instant deposit processing enabled to enhance user experience
Scheduled deposit options typically handled by payment providers rather than the platform
Fast withdrawal processing supported to improve player satisfaction
Automated withdrawal workflows minimize manual processing delays
Configurable deposit and withdrawal limits enforce compliance and security
Multi-currency support enabling operators to serve international players seamlessly
Automatic currency conversion capabilities facilitate smooth transactions
Supports simultaneous fiat and cryptocurrency operations on the platform
No specific DeFi protocol integrations publicly disclosed
Crypto staking support not indicated in available information
Escrow systems for large transactions not commonly integrated but possible via third-party services
Multi-signature support in crypto payments not explicitly mentioned but is an industry best practice
Anti-money laundering (AML) systems incorporated to monitor transactions and ensure compliance
Automatic transaction screening implemented to detect suspicious or fraudulent activities
Integrates sanctions lists to prevent dealings with blacklisted entities
Supports suspicious activity reporting to regulatory authorities as required
Tax accounting tools included to facilitate operator compliance with fiscal obligations
Automatic generation of regulatory and operational reports supported
Integrates with tax systems to automate calculations and filings
Transaction fee accounting managed within platform finance tools
Payment reconciliation systems ensure accuracy in operator accounts
Chargeback management processes integrated to handle disputes
Fraud detection in payment processing actively employed
3D Secure authentication supported to enhance card payment security
Credit risk assessment tools included to minimize financial exposure
Installment payment options not commonly supported in gambling, typically discouraged
Buy-now-pay-later integration is uncommon in gambling platforms
Corporate banking support for B2B clients handled via financial partnerships
Automatic refund management capabilities exist to process eligible transactions fast
Holds necessary security certificates aligned with industry standards
ISO 27001 compliance supported or targeted to ensure information security management
PCI DSS certification support for safe handling of payment card data
Fully compliant with GDPR security requirements protecting player data
Software used in regulated markets adheres to required gambling commission certifications
eCOGRA certification support likely for fair play and compliance verification
Supports GLI (Gaming Laboratories International) testing for game fairness and RNG validation
iTech Labs certification support expected for RNG and game integrity
Conducts regular security audits to maintain high standards and compliance
Penetration testing routinely performed to identify and mitigate vulnerabilities
Bug bounty programs possibly implemented or encouraged as part of security strategy
Encryption of data at rest is standard practice to protect sensitive information
Encryption of data in transit through TLS/SSL ensures secure communications
Supports end-to-end encryption especially in payment and personal data transmissions
Strong cryptographic key management systems in place
Hardware security modules (HSM) support likely to secure cryptographic processes
Intrusion detection systems employed to monitor unauthorized access attempts
DDoS protection mechanisms included to ensure service availability
Firewall and Web Application Firewall (WAF) protection implemented for cybersecurity
Rate limiting configured to prevent abuse and maintain service stability
Continuous security monitoring systems deployed for real-time threat detection
Security Information and Event Management (SIEM) integrated to consolidate security alerts
Automatic incident alerting setup for immediate response actions
Defined incident response protocols and procedures are in place
Robust backup and disaster recovery strategies safeguard data and uptime
Geographic redundancy in data centers implemented to enhance resilience
Recovery Time Objectives (RTO) and Recovery Point Objectives (RPO) defined to ensure business continuity
Comprehensive business continuity planning included to manage operational risks
Strict access control systems regulate who can view or modify data and services
Role-based access control (RBAC) employed for security and operational efficiency
Detailed audit trails maintained for all critical actions and changes
Built-in analytical tools provide insights into user behavior and platform performance
Real-time analytics support enables immediate decision-making and issue detection
Operator dashboards available for monitoring and managing platform operations
Custom report generation tools offered for diverse operator needs
Automatic generation of regulatory and operational reports supported
Scheduled reporting capabilities to automate routine data delivery
Supports export of data in multiple formats such as CSV, XLSX, and XML
Data mining functionality enabled for deeper analysis of patterns and trends
Predictive analytics tools used to forecast player behavior and revenue trends
Incorporates machine learning for enhanced analytics and personalized player experiences
Detailed player behavior analytics support marketing and responsible gaming efforts
Cohort analysis capabilities to measure the performance of player groups over time
Lifetime value (LTV) calculations integrated for customer value optimization
Churn prediction models employed to improve retention strategies
Tools for revenue optimization through tailored offerings and dynamic pricing
Provides multiple technical support channels including email, ticketing, and phone
24/7 technical support available to ensure continuous operational assistance
Multi-level support systems deployed to address varying complexity of issues
Remote diagnostic tools allow troubleshooting without on-site visits
On-site support availability depending on client agreements
Comprehensive ticketing system in place to track and manage support requests
Service Level Agreements (SLAs) provided to guarantee uptime and resolution times
Priority support options available for key clients and critical issues
Dedicated account and support managers assigned to important clients
Migration assistance offered to help operators transition from other platforms smoothly
