Mindway AI is an award-winning safer gambling software company that combines neuroscience, artificial intelligence, and expert assessments to provide advanced player protection tools. Its primary focus is on developing responsible gambling solutions that detect and prevent problem gambling behaviors early.
Mindway AI is a software developer specializing in responsible gambling tools and player behavior analysis software.
The primary purpose of Mindway AI's products is to support gambling operators and players by providing early detection of problem gambling behaviors and promoting responsible gambling through innovative tools. Their target market includes online and land-based gambling operators, regulatory bodies, and players.
Mindway AI serves multiple gambling verticals including online casinos, sports betting, lotteries, bingo, and land-based gambling venues.
Mindway AI operates primarily as a B2B software provider, supplying its responsible gambling solutions to gambling operators and regulators.
Mindway AI distinguishes itself through the integration of neuroscience research with AI technology and expert psychological assessments, offering unique tools such as Gamalyze, a gamified self-assessment tool that provides personalized feedback by analyzing player decisions during gameplay.
Mindway AI
Mindway AI was founded in 2018 as a spin-off from Aarhus University in Denmark.
The company is registered in Denmark.
Mindway AI’s primary office is in Denmark, with a presence serving over 37 countries globally.
Mindway AI has been on the market for approximately 7 years, since its establishment in 2018.
The company’s development team size is not publicly specified, but it operates as a rapidly expanding software company supported by neuroscience and AI experts.
Mindway AI’s products are available in multiple languages to accommodate international operators and players, reflecting support for global markets.
Mindway AI supports regional localization capabilities, allowing operators to integrate their solutions tailored to local jurisdictions and language requirements.
Mindway AI’s mission is to enhance player protection and promote sustainable gambling habits worldwide by leveraging neuroscience, AI, and expert insights to deliver effective responsible gambling solutions.
Mindway AI is a privately owned company with significant majority ownership by the Danish sports betting media group Better Collective.
Mindway AI has received awards including the Safer Gambling Supplier at the 2023 EGR North America Awards and the Global Regulatory Award Compliance Innovator or Innovation of the Year in 2020.
Mindway AI participates in leading gambling industry collaborations and partners with organizations such as eCOGRA and regulatory bodies to advance player protection standards.
Key milestones include founding in 2018, launching the Gamalyze tool (an innovative gamified self-test), partnerships with major regulators such as the Hellenic Gaming Commission, integration with national gambling helplines, and widespread commercial adoption since 2020.
There is no publicly available information regarding IPO plans; currently, the company is privately held and backed by strategic investors.
Mindway AI offers partnership programs that provide integrators and gambling operators with seamless integration of its responsible gambling tools and data analytics services.
Mindway AI supports responsible gambling through advanced AI-driven tools like Gamalyze and GameScanner that enable early detection, player self-awareness, and operator intervention capabilities.
Specific environmental standards followed by Mindway AI are not disclosed; typically, software companies adopt general corporate sustainability policies aligned with industry best practices.
Mindway AI provides training and educational resources to operators and stakeholders on responsible gambling technology usage and interpretation of behavioral data.
The company’s development strategy focuses on enhancing AI accuracy, expanding regulatory and operator integrations, scaling adoption across markets, and refining personalized prevention approaches.
Mindway AI aims to expand its presence into additional regulated markets worldwide, leveraging partnerships with national regulators and operators to scale its responsible gambling solutions.
Mindway AI maintains dedicated R&D teams combining neuroscience, AI research, and behavioral psychology to continuously improve its technology and product offerings.
The company incorporates cutting-edge AI, machine learning, neuroimaging insights, behavioral analytics, and gamification techniques to innovate its responsible gambling tools.
There is no specific public information about Mindway AI offering startup support; generally, industry leading companies may engage in collaborations or pilot projects with startups innovating in gambling harm prevention.
Mindway AI holds a leading position in the responsible gaming tool segment, with deployments in over 64 jurisdictions and millions of active users monthly.
Primary competitors include other responsible gambling solution providers such as SG Digital's BetBuddy, Playtech’s Responsible Gaming tools, and Everi’s PlaySafe solutions.
Mindway AI’s key competitive advantages are its strong scientific foundation, unique gamified self-assessment tool (Gamalyze), high detection accuracy, partnerships with regulators, and global scalability.
The company currently serves regions including Europe (notably Greece and the Netherlands), North America, and multiple regulated markets across 37+ countries.
Mindway AI targets gambling operators across online and land-based verticals, regulatory bodies, and player protection organizations globally.
Mindway AI provides fully integrated responsible gambling solutions that can be tailored and embedded into operator platforms, functioning similarly to white-label tools.
Pricing models typically involve B2B licensing or subscription-based fees calibrated to operator size, user volume, or scope of integration, following industry standards.
Mindway AI markets through industry events, partnerships with regulators, campaigns for responsible gambling awareness, and collaborations with major operators.
The company distributes its products primarily via direct integration partnerships with gambling operators and regulatory agencies.
As Mindway AI specializes in responsible gambling tools, it does not offer game libraries or game packages.
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Mindway AI’s Gamalyze incorporates gamification elements such as interactive card game mechanics to increase self-assessment engagement.
The Gamalyze tool uses gamification by transforming the self-test into an interactive card game that enhances player honesty and awareness.
Mindway AI’s tools provide personalized feedback reports tailored to each player’s gambling behavior and decision profile.
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Mindway AI’s solutions analyze player behavioral data over time to generate risk profiles, akin to analyzing game history for problem patterns.
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Mindway AI’s responsible gambling tools apply universally, including to operators offering cryptocurrencies, but specific crypto support is not publicized.
There is no publicly available information confirming blockchain integration.
Mindway AI’s software is cloud-based and integrates via APIs with operator platforms across various technologies.
Mindway AI supports cloud deployment enabling scalable and flexible integration.
Specific containerization support (e.g., Docker or Kubernetes) is not publicly detailed.
Backend database systems are not disclosed publicly but would conform to industry standards for secure, scalable data handling.
Architectural details such as microservices use are not specified, though modern SaaS companies typically adopt these approaches.
Mindway AI provides APIs for seamless integration of its responsible gambling tools into operator platforms.
Restful API support is provided for straightforward, scalable communication with operator systems.
There is no publicly available confirmation of GraphQL support.
Supported data formats include JSON and potentially XML for data exchange with operator systems.
Mindway AI supports real-time behavioral data analysis and reporting to facilitate timely interventions.
Standard secure web communication protocols such as HTTPS and WebSocket are typically used.
Specific support for WebSocket is not publicly detailed but likely given need for real-time updates.
Bandwidth requirements are modest due to the nature of behavioral data exchange rather than high-volume game data.
Data caching mechanisms are employed as industry best practice to optimize performance.
Content delivery network support is not specifically indicated, typically not required for responsible gambling tools.
Load balancing is standard in scalable cloud deployments to ensure availability and responsiveness.
Automatic scaling capabilities are typically employed for cloud-based SaaS solutions like Mindway AI’s.
The platform includes monitoring systems to ensure uptime and performance.
Centralized logging is a common industry practice for operational monitoring and troubleshooting.
Advanced analytics are core to Mindway AI’s solution, analyzing player behaviors, patterns, and risk indicators.
A/B testing capabilities are generally adopted in product development to optimize features and UX.
Mindway AI provides sandbox environments for operators to safely test integrations before live deployment.
API versioning is a standard practice to maintain backward compatibility for integrations.
The company provides development kits and documentation to facilitate operator integration.
Specific SDK details are not public; integration likely supported via RESTful APIs and standard web technologies.
Automated testing supports product quality assurance as standard software development practice.
Continuous integration and deployment pipelines are typically employed to maintain rapid, stable releases.
Blue-green deployment strategies are common industry practices for zero downtime updates.
Rollback capabilities for software releases are standard to mitigate deployment issues.
Integrated systems monitor platform performance and user analytics continuously.
Distributed tracing support is usually included in modern microservices to trace requests across services.
Profiling tools are used in development for optimizing performance.
Hot-swapping of system components is a potential feature for minimizing downtime during updates.
Mindway AI’s cloud-based solutions require no special hardware on the operator side beyond standard networked systems.
The platform likely supports multi-tenancy to serve multiple operators securely on shared infrastructure.
The system scales to support millions of active users monthly; exact concurrency limits are proprietary.
Horizontal scaling is supported via cloud-based architecture for handling increasing user loads.
The platform ensures low-latency behavioral data collection and analysis for near-real-time feedback.
Distributed cloud infrastructure supports global geographic distribution and compliance with regional data laws.
Disaster recovery and data backup systems comply with industry standards to avoid service interruptions and data loss.
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Zero-downtime updates are facilitated through modern deployment practices like blue-green deployments.
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Mindway AI provides cross-platform compatibility through web-based integration suitable for desktop, mobile, and tablet operators.
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Mindway AI integrates with multiple regulatory bodies, helplines, and operator platforms.
Integration with casino management systems is supported via API.
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Integration with operator CRM systems is supported to enhance player interaction and intervention management.
Integration with marketing tools is generally facilitated for personalized responsible gambling communications.
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Business intelligence tools are supported for comprehensive analysis of player behavior and operator performance.
The platform supports regulatory compliance reporting through automated data exports and dashboards.
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Supports self-exclusion programs through operator collaboration and player risk profiling.
Supports monitoring and alerts for deposit and betting limits.
Supports interventions aligned with cooling-off periods.
Core focus on real-time and historical player behavior monitoring.
Provides alerts for suspicious or risky gambling behavior for operator intervention.
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Supports player segmentation based on risk profiles and gambling behaviors.
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Supports integration with CRM platforms for detailed player communication management.
Supports email marketing integration to enable responsible gambling messaging.
Supports SMS notification integration for player alerts.
Supports push notifications for timely communication with players.
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Support for multiple languages is provided to operate in diverse regions.
Operators and partners have access to knowledge bases for product usage and troubleshooting.
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Supports account blocking through operator systems based on risk analysis.
Supports temporary account freezing policies as part of responsible gambling measures.
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Fully GDPR compliant, ensuring user data privacy and protection in all operations.
Supports data deletion rights in compliance with GDPR.
Supports user data export requests consistent with data privacy regulations.
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Supports monitoring and alerts of deposit and withdrawal limits where integrated with operator systems.
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Mindway AI’s tools aid operators in AML efforts indirectly by monitoring player behavior and transaction risks.
Supports behavioral transaction screening in integration with operator systems.
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Supports suspicious activity reporting to operators and regulators.
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Automated generation and delivery of compliance and behavioral reports are standard features.
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Mindway AI holds recognized security certifications and follows industry best practices for data security.
ISO 27001 compliance is likely adhered to as an industry standard for information security management.
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Strong GDPR compliance coupled with robust security measures for user data protection.
Certified and recognized by multiple gambling commissions through partnerships; supports compliance.
Collaborates with eCOGRA and is aligned with their responsible gambling certifications and standards.
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Undergoes regular security audits to ensure platform integrity and compliance.
Supports penetration testing as part of security best practices.
No public information on bug bounty programs.
Data encryption at rest is implemented.
Data encryption in transit is enforced for secure communications.
End-to-end encryption specifics are not publicly confirmed but encryption standards are robust.
Uses industry-standard key management solutions.
No public information on hardware security module support.
Intrusion detection systems are employed.
DDoS protection is part of the overall security infrastructure.
Firewall and Web Application Firewall protections are implemented.
Rate limiting to prevent abuse is likely part of the system.
Continuous security monitoring is standard within platform architecture.
Integration with SIEM (Security Information and Event Management) systems is probable.
Automatic alerts for security incidents are supported.
Incident response procedures and teams are in place.
Robust backup and disaster recovery systems aligned with industry best practices.
Geographic redundancy for data and system availability is implemented.
Recovery Time Objective (RTO) and Recovery Point Objective (RPO) guarantees are maintained as per service agreements.
Business continuity plans ensure uninterrupted service and quick recovery from disruptions.
Role-based access control systems are implemented for secure platform operations.
Supports granular role-based access controls for users and administrators.
Full audit trails are maintained for actions and system events for accountability.
Mindway AI’s platform includes built-in behavioral analytics and risk assessment tools.
Real-time analytics allow operators to monitor player activities and risks dynamically.
Operator dashboards provide actionable insights and player risk monitoring interfaces.
Custom report generation is available to meet diverse operator and regulatory requirements.
Automated generation and delivery of compliance and behavioral reports are standard features.
Scheduled reporting functions allow periodic data review and regulatory submissions.
Data exports are supported commonly in JSON, CSV, and XML formats.
Behavioral data mining is utilized to detect patterns indicative of problem gambling.
Predictive analytics help anticipate risky behaviors before escalation.
Machine learning underpins the platform’s behavioral modeling and risk detection capabilities.
Core to the product, detailed player behavior analytics are continuously performed.
Cohort analysis capabilities enable segmentation and targeted intervention strategies.
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Mindway AI focuses primarily on responsible gambling; revenue optimization features are not a core offering.
Technical support is provided via online ticketing, email, and direct contact.
24/7 technical support availability is typical for major B2B gaming software providers.
Multi-level support systems are in place to handle varied client needs effectively.
Remote diagnostics capabilities are employed to troubleshoot issues swiftly.
On-site support may be arranged depending on client agreements.
A structured ticketing system manages client support requests.
Service Level Agreements with uptime and response time guarantees are standard.
Priority support is offered for critical clients and large operators.
Dedicated account managers are provided to key clients for personalized service.
Migration assistance is available to help new clients integrate and transition smoothly.
