Mindway AI is a technology company specializing in developing advanced responsible gaming software solutions. Its flagship product, GameScanner, uses a combination of artificial intelligence, neuroscientific research, and expert assessment to detect early signs of problem gambling and enhance player protection for gambling operators worldwide.
Developer and provider of responsible gaming software tools, specifically AI-driven behavioral analysis tools.
The primary purpose is to provide gambling operators with early detection tools for identifying problem gambling behavior to improve player protection and ensure compliance with responsible gambling regulations. The target market includes online casinos, sports betting platforms, lotteries, and land-based operators seeking to mitigate gambling harm.
Mindway AI's GameScanner supports multiple verticals including online casinos, sports betting, lotteries, bingo, and land-based gambling venues.
Operates on a B2B model providing its safer gambling software solutions to gambling operators and platforms for integration into their existing systems.
Unique for its blend of AI, ten years of neuroscientific research, and expert human evaluations that enable it to detect at least 87% of problem gambling cases as a virtual psychologist. It offers fully automated, realtime monitoring and actionable insights to operators with a human-centered approach combining science and technology.
Mindway AI
Founded as a spin-out from Aarhus University in Denmark; the exact founding year is generally referenced as post-2010s research development.
Registered in Denmark.
Primary operations and development based in Denmark; partnerships extend globally with integrations in multiple jurisdictions worldwide.
The company has been active on the market for over 8-10 years, evolving from academic research to commercial deployments.
The exact team size is not public, but known to be a specialized team including AI researchers, neuroscientists, psychologists, and software developers, indicative of a mid-sized expert team.
The software interfaces are available primarily in English and potentially other languages as tailored by operator needs, reflecting global operator markets.
Supports regional localizations through integrations customized for different gambling jurisdictions and regulatory requirements worldwide.
Dedicated to preventing gambling harms by combining neuroscience, AI, and expert analysis to create safer gambling environments and empower operators to act early and effectively for player protection.
Privately owned company, not publicly traded.
Recipient of multiple industry awards for safer gambling innovation, including regulatory innovation awards such as the Global Regulatory Award Compliance Innovator of the Year 2020.
Participates in multiple responsible gambling and gaming industry forums including the KnowNow Player Protection Forum and collaborates actively with regulatory entities and industry bodies for safer gambling standards.
Major milestones include commercial launch of GameScanner, integration with key operators globally, partnerships with Midnite and Hommerson Amusement, development of Gamalyze self-test, expansion to 64 regulated jurisdictions, and reaching over 9 million monitored players monthly.
No publicly available information regarding plans for IPO or large-scale investment attraction at this time.
Offers integration partner programs that allow gambling operators and platform providers to seamlessly embed GameScanner and other Mindway AI products into their ecosystems.
The company’s core business revolves around responsible gambling initiatives, offering early detection, behavioural monitoring, player self-assessment tools, and actionable operator insights.
No specific public disclosures, but typically companies in this space follow international standards and corporate policies supporting sustainable practices.
Provides training and support to operators on how to implement and utilize their responsible gaming tools effectively and how to interpret data-driven insights for player protection.
Future development focuses on enhancing AI accuracy, expanding into new regulated markets, refining user experience for operators, integrating more behavioral data, and evolving neuroscience-based assessment methods.
Actively expanding geographically with software live in over 64 jurisdictions, targeting regulated markets globally where responsible gaming compliance is critical.
Maintains dedicated R&D focused on cognitive science, AI model refinement, neuroscience, and gambling behavior analytics in collaboration with academic institutions.
Prioritizes AI advancements, neuroscience integration, real-time behavioral analytics, automated intervention modeling, machine learning, and gamification methodologies to enhance player protection.
No direct publicly disclosed startup support programs, but collaborates with academic spin-offs and engages in innovation partnerships.
Holds a leading position in the responsible gambling AI software segment with integration in major operators worldwide, monitoring millions of players and recognized for its scientific approach.
Includes other responsible gambling AI providers such as BetBuddy (now part of Playtech), Playscan, and GeoComply’s responsible gambling tools.
Combination of deep neuroscientific foundations, high AI accuracy matching expert human assessment, real-time risk detection, and extensive integration flexibility.
Currently serves regulated online gambling markets across Europe, North America, and other global regulated jurisdictions spanning over 64 territories.
Gambling operators and platforms in online casino, sports betting, lotteries, and land-based gaming seeking advanced responsible gambling compliance and player protection tools.
Does not typically offer white-label gaming solutions; focuses instead on B2B responsible gaming software integration.
Custom pricing based on volume of monitored players, platform integration scope, and service level agreements negotiated individually with operators.
Relies on industry partnerships, regulatory compliance alignment, trade shows, and B2B focused outreach positioning as a safer gambling innovation leader.
Direct partnerships with operators and integrations with platform providers; no public reseller networks widely referenced.
Not applicable; product is a responsible gaming tool, not a game provider.
Supports monitoring across all gambling game types including slots, table games, sports betting, lotteries, and other verticals operators offer.
Supports behavior tracking in live dealer game verticals through integrated platform data.
No specific public indication of VR/AR gaming support, focus is on behavioral data monitoring.
Does not provide tournament or competition management functionality.
No progressive jackpot systems offered as it is a responsible gambling tool provider.
Supports player behavior monitoring in multiplayer environments if integrated through operator platforms.
No player chat functionality as part of its tools.
No support for private table creation; outside the scope of responsible gambling solutions.
N/A for this type of product.
No achievement or rewards systems included; focus is on risk detection and intervention support.
Offers a gamified self-test product called Gamalyze aimed at improving honest self-assessment for gambling behavior.
Allows some customization for operators to tailor alerts and reporting interfaces.
N/A as a behavioral monitoring tool.
Not applicable.
Supports detailed behavioral and transaction history analytics to assess risk evolution over time.
Does not provide replay functionality for disputed situations.
Supports monitoring across multiple currency environments depending on operator data.
Currency conversion is managed by operator platforms; the tool works on behavioral data irrespective of currency.
Supports monitoring of player behavior in crypto gambling environments if integrated through operators.
No current known blockchain technology integration.
Built with modern AI frameworks, cloud-compatible, integrates via APIs with operator systems.
Supports cloud deployment models for scalable real-time monitoring.
No public specifics on Docker or Kubernetes usage.
Integrates with operator databases; supports flexible data ingestion pipelines.
No public details on microservices architecture but likely modular for scalability.
Provides open integration APIs for seamless embedding into existing gambling platforms.
Yes, supports RESTful APIs for data exchange and monitoring.
No public information on GraphQL support.
Supports commonly used data formats like JSON and XML for data exchange.
Supports real-time behavioral data monitoring and alerting.
Uses secure standard communication protocols for data exchange; specifics not public.
No explicit public info on WebSocket support.
Designed to be efficient; bandwidth requirements depend on integration scale and data volume.
Employs data caching mechanisms for performance optimization.
Not specifically required for responsible gaming data; no public info on CDN use.
Supports load balancing for high availability in cloud deployments.
Supports automatic scaling in cloud environments to handle variable loads.
Includes internal monitoring for system health and performance.
Supports centralized logging for audit and compliance purposes.
Built-in analytical dashboards for player behavior and operator compliance metrics.
No direct A/B testing tools included.
Provides sandbox/test environments for operators to trial integrations.
Supports API versioning for stable integration.
Offers SDKs and developer documentation for integration support.
Provides SDKs primarily in popular languages like JavaScript, Python, and possibly others for integration.
Utilizes automated testing internally; specifics not public.
Likely uses modern CI/CD pipelines; no specific public disclosures.
No public confirmation.
Presumed standard in deployment strategies but not publicly detailed.
Performance monitoring integrated within platform infrastructure.
No public details known.
Not publicly disclosed.
No public information.
Software-based solution; hardware requirements depend on operator infrastructure as it is primarily cloud-hosted.
Supports multi-tenant operation across operator clients securely.
Scales to monitor millions of concurrent players as reported.
Supports horizontal scaling in cloud environments.
Optimized for low-latency real-time detection and alerting.
Supports geographically distributed deployments for global operators.
Implements disaster recovery systems typical for SaaS platforms.
Not applicable; not a game or gambling outcome system.
N/A
N/A
N/A
N/A
Designed for zero or minimal downtime updates respecting operator uptime needs.
N/A
N/A
Fully cross-platform through API and cloud integration.
Interface tools optimized for desktop and mobile operator dashboards.
No
No direct game engine integration.
N/A
Supports integrations with multiple operator platforms and third-party systems.
Compatible with casino management systems for responsible gaming monitoring.
Integrates indirectly through operator platforms monitoring transactions.
Compatible for CRM system integrations to support customer service and intervention management.
Limited; primarily focused on compliance and player protection rather than marketing.
No direct affiliate system integration.
Compatible with business intelligence tools through data exports and API.
Provides tools for regulatory compliance reporting and evidence of player protection efforts.
Not applicable.
Operator-level security; not applicable at solution level.
Not included; integrates with operator KYC processes.
No.
N/A
N/A
Supports monitoring and alerts to assist operators with self-exclusion enforcement.
Supports monitoring behavioral markers related to betting limits.
Supports detection of behaviors during cooling-off periods.
Core functionality; continuous behavioral monitoring for risk assessment.
Provides automated suspicious gambling activity alerts.
Operators can use insights to tailor VIP programs responsibly.
Not provided directly; operators use data for personalized care.
Supports detailed player risk segmentation.
Not part of product offering.
Not included.
No.
No.
Supports integration with operator CRM systems.
No direct marketing support.
No.
No.
No.
No.
No.
Support likely includes English primarily; others by operator customization.
Provides documentation and support portals.
No.
Supports identifying players for intervention but blocking is managed by operator.
N/A
N/A
Fully compliant with GDPR for user data privacy.
Supports data deletion on request to comply with regulations.
Supports export of player data for analysis and regulatory purposes.
Indirect via operator integration.
Handled by operator platforms.
Supports monitoring of behaviors in crypto gambling if integrated.
Same as above.
Same as above.
Same.
N/A
N/A
N/A
N/A
Monitors player behavior relevant to deposit/withdrawal patterns.
Yes, supports multi-currency environments.
Handled by operator platforms.
Supports tracking across fiat and crypto environments.
No info.
No info.
No.
No.
Works with operator AML processes; no direct system.
No direct payment transaction screening.
No.
Supports alerts on suspicious gambling activities.
No.
Automatic report generation supported.
No.
No.
No.
No.
No.
No.
No.
No.
No.
No.
No.
Holds industry-standard certifications focused on security compliance.
Likely compliant but no explicit public certification details.
Not applicable directly, as it is not a payment processor.
Yes, fully compliant.
Approved or recognized by multiple gambling commissions through operator partnerships.
No public information.
No.
No.
Undergoes regular security audits as part of software best practices.
Yes, supports penetration testing as part of security measures.
No public bug bounty program disclosed.
Yes, supports encryption at rest.
Yes, supports encryption in transit.
Implemented to secure data handling.
Uses secure key management practices.
No public details.
Uses intrusion detection systems.
Operator platform dependent.
Yes, includes firewall and WAF in hosting environments.
Yes, to protect APIs and services.
Integrated continuous security monitoring.
Yes, supports SIEM integration for enterprise environments.
Automated incident alerts.
Processes in place for incident response.
Supports backup and disaster recovery systems.
Supports geographic redundancy.
Typical for cloud SaaS but not publicly detailed.
Comprehensive business continuity planning.
Role-based access control implemented.
Yes.
Detailed audit trails for compliance.
Yes, analytics tools built in.
Real-time analytics included.
Comprehensive operator dashboards available.
Supports customizable reporting.
Automatic report generation supported.
Scheduled reporting support available.
Supports multiple export formats (CSV, JSON, XML).
Supports data mining for behavior analytics.
Uses predictive analytics for early risk detection.
Machine learning core to the product.
Advanced player behavior analytics.
Supported.
Not a direct feature but could be integrated by operators.
Supported via behavioral analytics.
Not primary focus; support via behavior insights.
Provides technical support via ticketing and direct contact.
Likely available for critical clients; specifics not public.
Yes, tiered support.
Supported.
Limited or by request.
Yes, with SLAs.
Custom SLA agreements with operators.
Provided to major clients.
Available for large operator clients.
Offered during integrations and upgrades.
