Optimove is a leading customer relationship management (CRM) and marketing automation platform specializing in data-driven omnichannel communication, with a primary focus on the gaming and iGaming sectors, helping operators increase player retention and lifetime value through personalized campaigns and predictive analytics.
CRM platform provider and marketing automation software developer for iGaming operators.
The primary purpose is to enable gaming businesses to analyze player data, segment audiences, and automate multichannel marketing communications for optimized retention, engagement, and monetization.
Serves online casino, sports betting, lottery, and social gaming verticals, focusing on digital operators globally.
B2B model, catering to gaming operators and digital gambling brands through SaaS licensing and enterprise agreements.
Optimove is known for advanced AI-driven predictive modeling, customer journey orchestration, multi-touch campaign automation, and robust integration capabilities tailored for the gaming industry.
Optimove
2009
Registered in Israel; legal entities established in the USA and UK for international operations.
Headquarters in Tel Aviv, with offices in New York, London, and expanding regional presences in North America and EMEA.
Optimove has been available on the market for over 15 years.
Employs over 400 professionals, including engineers, data scientists, and marketing experts.
The platform operates mainly in English but supports multiple languages for campaign content and interaction, including Spanish, German, French, and more.
Offers strong regional localization, enabling clients to customize campaigns and CRM operations for different geographies, languages, and regulatory environments.
The mission is to empower gaming operators to deliver highly personalized, data-driven player experiences that maximize engagement and long-term value.
Privately held; has attracted significant venture capital investment but does not trade publicly.
Has won EGR and SBC awards for marketing and innovation in gaming technology. Also holds ISO 27001 information security certification.
Member of IGaming associations such as iGB, EGR, and collaborates with global gambling industry bodies to set standards in CRM.
Launched dynamic segmentation; integrated AI-based campaign optimization; expanded into U.S. gaming markets; won recognition as a top igaming CRM provider.
No announced IPO plans; continues to secure private investment for growth and expansion.
Offers partner affiliate and integration programs with platform providers, third-party content developers, and technology partners.
Provides tools for personalized responsible gambling messaging, player risk segmentation, and integration with RG modules for compliance.
Adheres to tech industry environmental best practices such as energy-efficient data centers and remote work support, though not specifically certified.
Provides onboarding, certification, and ongoing professional training for clients and third-party integrators on CRM operations and campaign management.
Plans include expanding AI-driven analytics, deeper integrations with gaming back-end systems, enhanced player life-cycle management, and support for emerging markets and regulatory requirements.
Ongoing geographic expansion targeting regulated U.S. gaming states, Latin America, and emerging Asia-Pacific iGaming markets.
Maintains dedicated research and development teams focusing on AI, predictive analytics, and marketing automation for gambling operators.
Incorporates AI, ML, real-time personalization, cloud-native architectures, omni-channel player engagement, and privacy-enhanced data practices.
Offers integrations and mentorship to gaming tech startups via accelerator programs and technology partnerships.
Recognized among the leading CRM providers for the iGaming sector, serving dozens of tier-1 operators globally.
Main competitors include Salesforce, HubSpot (in B2C CRM), Fast Track, and Enteractive (for gaming-specific CRM).
Industry-specific AI-powered segmentation, journey orchestration, robust compliance, and decades of experience in gaming verticals differentiate Optimove from generalist CRM providers.
Active in Europe, the UK, North America (USA and Canada), Latin America, and expanding in APAC.
Targets online casino, sports betting, lottery operators, and digital gaming brands seeking advanced CRM and retention solutions.
Offers white-label CRM modules for gaming platforms and operators to fully brand customer interactions.
Utilizes tiered SaaS subscription pricing based on operator size, usage volume, and integration needs; commercial agreements for large enterprise clients.
Focuses on gaming industry events, thought leadership, partnership marketing, and targeted digital campaigns toward gaming operators.
Collaborates with gaming platform providers, system integrators, and resellers in key regulated regions.
As a CRM rather than a game provider, Optimove does not include games in basic packages; instead, it offers marketing campaign and player management features.
Not applicable; Optimove does not offer game content directly, but supports campaigns for all game types including slots, table games, live dealer, and more through integrations.
Provides CRM functionality supporting live dealer promotions and retention campaigns via integrated operator platforms.
Enables CRM support and marketing for VR/AR gaming, but does not develop VR/AR game content natively.
Supports management and marketing automation for gaming tournaments and competitions.
CRM tools can segment and market to progressive jackpot players, but the software does not develop jackpot systems itself.
Facilitates player segmentation and campaign automation for multiplayer games, aiding retention and engagement.
CRM integrates with platforms offering player chat, supporting campaigns based on engagement data, though it does not offer native chat functionality.
Can support marketing automation for private table promotions through operator integrations.
CRM segmentation and campaign triggers available for side bet engagement, but does not develop side bet features directly.
Enables campaign automation and player lifecycle marketing tied to in-game achievements and milestones.
Campaign tools support gamified marketing, including levels, badges, and experience-based offers.
Powerful personalization through dynamic segmentation, custom offers, and localized content provisioning.
CRM is agnostic to specific game speeds but supports automated segmentation and campaigns based on gameplay behaviors.
Not applicable directly; CRM can target campaigns to auto-play users through platform integration data.
Tracks player activity and history for segmentation, targeting, and campaign triggers.
CRM can leverage replay information for personalized marketing, not natively providing replay features.
Supports multi-currency environments for CRM activities, messaging, and reporting.
Integrates with operator systems for real-time currency conversion in player segmentation and reporting.
Provides CRM support for operators offering crypto gaming, allowing segmentation and marketing for cryptocurrency players.
Capable of integrating with blockchain-based gaming environments for player tracking and campaign management.
Built on cloud-native microservices architecture, supporting RESTful APIs and real-time data processing.
Fully supports cloud deployment for scalable CRM and marketing operations in the gaming sector.
Compatible with Docker and Kubernetes containerization for deployment.
Supports relational databases (PostgreSQL, MySQL), document stores (MongoDB), and cloud data platforms.
Implements a microservices architecture for scalability and modularity.
Provides extensive API suites for operator integration, data exchange, and campaign management.
Full RESTful API support for all major CRM functionalities.
Offers GraphQL API support for flexible data queries and integrations with operator platforms.
Supports JSON, XML, and CSV formats for data exchange and reporting.
Enables real-time data updates and campaign automation triggers.
Uses HTTPS, WebSocket, REST, and GraphQL for secure and efficient communication.
Supports WebSocket connectivity for real-time event-driven CRM operations.
Platform designed for efficient cloud usage; bandwidth needs vary by integration size and operator data volumes but optimized for high-volume gaming operations.
Provides integrated data caching for fast CRM queries and real-time operations.
Content delivery optimized through CDN support for geographically dispersed operators.
Integrated load balancing supports high availability and performance in enterprise deployments.
Enables automatic scaling in cloud environments based on user and data load.
Integrates with enterprise monitoring solutions and offers built-in performance and usage dashboards.
Provides centralized logging of CRM events, user actions, and API calls for analytics and compliance.
Features built-in advanced analytics systems for player behavior, campaign results, and operational performance.
Supports A/B and multivariate testing for CRM campaigns and player segmentation.
Offers sandbox environments for campaign and integration testing.
Supports API versioning to ensure integration stability and backward compatibility.
Provides web-based tools for segmentation, campaign design, analytics, and integration management.
Offers SDKs and integration libraries in Python, Java, JavaScript, and more for developers.
Supports automated CRM campaign testing and integration tests through platform tools.
Integrates with popular CI/CD workflows, enabling seamless rollout of updates and new campaigns.
Supports blue-green deployment models for CRM and campaign updates.
Enables rollback of campaign configurations and integrations in case of issues.
Built-in performance and campaign outcome monitoring available for all CRM instances.
Supports distributed tracing for cloud deployments in large multi-operator environments.
Offers analytics and profiling tools to monitor CRM and campaign performance.
Allows hot-swapping of CRM modules and campaign assets for zero-downtime operations.
No specific hardware requirements; cloud-based solution suitable for standard operator IT infrastructure.
Supports multi-tenancy for operator platforms serving multiple brands or jurisdictions.
Scalable architecture enables support for thousands of concurrent operator users and millions of player profiles.
Horizontal scaling supported natively via cloud and containerization platforms.
Optimized for low-latency real-time CRM campaign triggers and segmentation.
Designed for global geographic distribution via cloud and CDN.
Includes disaster recovery protocols, automated backup, and restore for business continuity.
Not directly applicable; works with game platforms to market provably fair content as part of CRM campaigns.
Does not develop games, but CRM platform facilitates custom player experiences through segmentation and campaign assets.
Provides CRM modules for white-label gaming platforms, enabling branded player lifecycle management.
Features robust promotional campaign tools for player segmentation, personalization, and lifecycle management.
Allows automated delivery and segmentation of seasonal and event-based content in CRM campaigns.
Capable of zero-downtime updates for campaign assets and platform modules.
Not directly applicable; CRM supports marketing campaigns based on game RTP segmentation data.
Enables operator segmentation and targeting based on player interaction with games of varying volatility.
CRM platform supports cross-platform engagement, enabling operators to reach players across desktop, mobile, and web-based channels.
Web app fully optimized for desktop and mobile screens.
As a cloud-based CRM, offline mode is not supported; all operations require connectivity to the cloud platform.
Supports integration with leading game engines and platforms via API for player event tracking and campaign triggers.
Fully supports HTML5 web technologies in CRM interfaces and campaign delivery.
Offers robust third-party integration capabilities, including payment, gaming content, and regulatory platforms.
Integrates with casino management systems for end-to-end marketing and player management.
Facilitates campaign triggers and segmentation based on payments data but does not process payments directly.
Leading offering for CRM system integrations in iGaming, supports multiple platforms and custom environments.
Integrates with marketing analytics, content management, and campaign automation tools.
Supports segmentation and campaign automation for affiliate traffic sources in gaming.
Seamless integration with business intelligence tools for advanced reporting and analytics.
Provides tools and integrations for regulatory compliance reporting and player risk segmentation.
Supports all common user registration workflows through integration with operator platforms.
Supports two-factor authentication as part of integrated player lifecycle management with operator platforms.
Integrates with KYC verification partners for compliance and player identification.
Facilitates automated document verification via third-party integrations.
Integrates with operator age verification systems for regulatory compliance.
Offers support for geolocation verification in regulated markets.
Enables self-exclusion tools and campaign support through integration with responsible gambling platforms.
Allows for segmentation and responsible gambling campaign triggers based on deposit and betting limits.
Supports operator workflows for cooling-off periods and communications.
Offers advanced analytics and monitoring for gaming behavior to promote responsible gambling and detect risk patterns.
Real-time alerts and segmentation for suspicious activity, integrated with operator compliance tools.
CRM supports custom VIP program segmentation and personalized campaigns for high-value players.
Enables operator support for personalized account management of VIPs through CRM modules.
Highly advanced player segmentation tools for campaign automation and personalization.
Enables operational support for loyalty point accumulation, redemption, and personalized engagement.
Supports dynamic, personalized bonus and reward campaign deployment.
CRM supports segmentation and campaign triggers for operator referral programs.
Integrates with affiliate program providers for segmentation and campaign analytics.
Fully dedicated to CRM integration, supporting native and custom gaming environments.
Powerful email marketing automation and personalized engagement features built-in.
SMS notification support for player campaign triggers and lifecycle management.
Supports personalized mobile and web push notifications for player engagement.
Integrates with operator complaint handling workflows to support player service and retention.
Offers integration with live chat for support and campaign messaging.
Enables multi-tiered support escalation and ticketing for operator workflows.
Supports multilingual player engagement, segmentation, and campaign messaging.
Offers self-service resources, help articles, and CRM campaign best practices.
Facilitates integration with video verification services for KYC and compliance.
Supports operator workflows for account blocking and risk management.
Enables temporary account freeze features through workflow integrations.
Facilitates password recovery processes via integration with operator user management systems.
Fully supports GDPR requirements, with customizable data privacy settings and compliance modules.
Enables users to request data deletion, supporting regulatory compliance and privacy best practices.
Provides user data exportability for compliance, transparency, and self-service.
Integrates with multiple payment providers to support segmentation and lifecycle campaigns based on payment activity.
Enables segmentation and CRM campaign triggers based on bank transfer data from operators’ payment systems.
Supports marketing segmentation for crypto payments when operator processing is integrated.
CRM campaigns and segmentation for e-wallet user data available through operator system integrations.
Mobile payment event segmentation and campaign capabilities supported via integrations.
Supports segmentation and lifecycle campaigns based on prepaid card data from operator systems.
Real-time campaign triggers supported for instant deposit events.
Segmentation and campaign automation for scheduled deposit behaviors.
Enables marketing and notification campaigns for fast withdrawal features.
Supports CRM workflows tied to automated withdrawal events and segmentation.
CRM segmentation, triggers, and campaign assets tied to deposit and withdrawal limits.
Full support for multi-currency segmentation and campaign deployment.
Enables currency conversion support for marketing and player management.
CRM supports segmentation and campaigns for players using both fiat and cryptocurrency.
Facilitates CRM activities for operators offering DeFi protocols, via tailored campaign and segmentation assets.
Supports campaign segmentation for operators with crypto staking features.
CRM segmentation and campaign support available for operators running escrow systems for high-value transactions.
Activities and reporting supported for multi-signature payment events via integration with payment platforms.
Integrates with AML systems for player risk detection, segmentation, and responsible gambling compliance.
Enables automated transaction screening and segmentation for risk management campaigns.
Supports sanctions list integration for regulatory compliance in campaign and segmentation assets.
CRM automates reporting workflows for flagged transactions and suspicious player interactions.
Capable of integrating with operator tax accounting systems for transactional reporting segmentation.
Automatic report generation tools built in for compliance and marketing.
Integrates CRM activity data with operator tax systems for accurate reporting.
CRM segmentation available for transaction fee-based campaign triggers.
Supports integrated workflows for payment reconciliation with CRM campaign segmentation on financial data.
Facilitates campaign workflows and segmentation related to chargebacks via operator systems.
CRM activities support fraud monitoring by integrating with payment systems and providing segmentation for risk campaigns.
Segmentation and notification campaigns supported for 3D Secure payment events, via integrated payment systems.
Supports CRM segmentation for credit risk assessment with third-party integrations.
Campaign segmentation and lifecycle support for installment payment activity.
CRM supports segmentation and marketing of buy-now-pay-later events through operator integrations.
Enables corporate banking workflow segmentation for B2B clients through CRM integration.
CRM event segmentation and campaign triggers for auto-refund workflows available via operator integrations.
Holds industry-standard security certificates for cloud software, including ISO 27001.
Compliance with ISO 27001 for information security management is maintained.
Does not process payments directly; works with PCI DSS-compliant payment providers for data segmentation and campaigns.
Platform designed to comply with GDPR and European data privacy frameworks.
Collaborates with gambling commission-certified operators; CRM platform does not require direct commission certification.
Not directly certified by eCOGRA but integrates with operators holding eCOGRA certifications.
Not a game content provider; supports GLI-certified integrations with partner gaming platforms.
Integrates with iTech Labs-certified platforms and games as needed.
Undergoes regular internal and third-party security audits for data integrity and privacy.
Performs regular penetration testing to safeguard client and player data.
May engage in bug bounty programs for platform security enhancements.
All data is encrypted at rest according to industry standards.
Data is encrypted in transit via TLS/HTTPS for secure communications.
Supports end-to-end encryption for sensitive data exchanges via integration.
Centralized key management system employed for optimal security.
Integrates with hardware security modules (HSM) for cryptographic key management if required by operators.
Implements intrusion detection systems to monitor platform and network integrity.
Utilizes cloud-based and network-level DDoS protection for platform availability.
Deploys firewalls and web application firewalls (WAF) for added security.
Implements request rate-limiting to prevent abuse and maintain service quality.
Maintains always-on security monitoring systems for CRM operations.
Supports SIEM integration for security information and event management.
Automatic incident alerts generated for security and operational events.
Established incident response procedures ensure swift reaction to security events.
Backup and disaster recovery systems integrated for business continuity.
Geographic redundancy employed via cloud and CDN architecture.
Provides RTO/RPO guarantees according to enterprise SLA agreements.
Maintains robust business continuity planning and disaster recovery.
Granular access control system enables secure user and data management.
Supports role-based access control for client and operator staff.
Provides comprehensive audit trail for all CRM actions and events.
Features advanced built-in analytics tools for player segmentation, campaign tracking, and business intelligence.
Real-time analytics available for campaign performance and player segmentation.
Customizable dashboards deliver actionable analytics to operators.
Enables creation of custom reports with advanced segmentation features.
Automatic report generation tools built in for compliance and marketing.
Supports scheduled automated reporting to operators and regulators.
Data can be exported in formats like CSV, XML, and JSON for external analysis.
Supports data mining for advanced player segmentation and behavioral analytics.
AI-powered predictive analytics forecast player value, churn risk, and campaign impact.
Utilizes machine learning for campaign optimization and player segmentation.
Offers deep behavioral analytics for personalized marketing and responsible gambling support.
Cohort analysis tools available for tracking segmented player groups over time.
Lifetime value (LTV) calculations for players supported via built-in analytics.
Integrates churn prediction modeling to flag atrisk players for retention campaigns.
Provides tools for revenue optimization via targeted marketing analytics and personalized segmentation.
Offers multi-channel support including email, phone, live chat, and self-service portals.
24/7 technical support available for all platform clients.
Tiered support systems with escalation protocols for efficient issue resolution.
Provides remote diagnostics to resolve integration and operational issues.
On-site support and consulting available for enterprise clients and large integrations.
Integrated ticketing system for technical support and client service.
SLA guarantees for uptime, support, and incident handling.
Priority support offered to critical clients and enterprise integrations.
Dedicated account and support managers assigned to enterprise clients.
Offers migration assistance for operators moving to Optimove CRM from legacy systems or competing providers.
