Short description
Smartico is a CRM and gamification platform specializing in customer retention, engagement, and loyalty for iGaming operators and online casino brands, offering automated marketing and personalized player journeys.
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What type of casino software is this product (online casino platform, land-based casino management, sportsbook, etc.)?
Platform provider
What is the primary purpose and target market of this product?
The primary purpose is to empower iGaming businesses with tools for customer relationship management, real-time engagement, gamification, and campaign automation to boost player lifetime value.
Which specific gambling verticals does this product serve?
Online casino, sportsbook, lottery, and iGaming platforms are typically supported verticals by Smartico.
Is this product designed for B2B or B2C operations?
Operates on a B2B SaaS business model, providing CRM solutions, gamification, and marketing automation for licensed gaming operators.
What makes this product unique in the market?
Smartico offers multi-channel marketing automation, advanced segmentation, real-time player engagement, and a gamification layer that enhances customer loyalty programs.
What is the name of the company that developed this product?
Smartico.ai
In what year was the company founded?
2018
In which countries is the company registered?
Registered in Gibraltar, with additional operations reported in places such as Bulgaria and Cyprus.
Where is the main office located and are there regional offices?
Main offices in Gibraltar, Sofia (Bulgaria), Limassol (Cyprus).
How many years has this product been on the market?
Over 7 years in the market since its 2018 founding.
How many employees work on this product's development?
The development team typically consists of 10-50 employees, reflecting industry standards for boutique SaaS providers.
What languages is this product's interface available in?
English, Spanish, Russian, Italian, and others, aligning with global market needs for iGaming.
Does this product support localization for different regions?
Supports full regional localization for texts, currencies, and compliance, in line with regulated iGaming best practices.
What is the company's mission and philosophy?
Committed to providing innovative CRM and gamification tools to maximize player engagement and operational efficiency for gaming brands.
Is the company publicly traded or privately held?
Privately held company.
What awards and certifications has this product received?
Smartico has earned industry accolades at leading iGaming events, such as SBC Awards and SIGMA, with recognition for gamification and CRM innovation.
Does the company participate in professional gambling industry associations?
Commonly participates in iGaming industry groups, such as the International Association of Gaming Advisors (IAGA) and attending SIGMA, ICE, and SBC events.
What are the main milestones in this product's development history?
Key milestones include initial launch in 2018, integration partnerships with several iGaming platforms, and the rollout of advanced gamification modules in 2021.
Are there plans for IPO or investment attraction for the company?
No public IPO plans reported; investing in continued product expansion is an industry-standard focus.
Does the company offer partner programs for integrators?
Offers partnership programs for gaming operators, integrators, and platforms with customized engagement and co-marketing options.
Does the company support responsible gambling initiatives?
Implements customer protection protocols, supports self-exclusion, and monitoring player behaviour for problem gambling, matching industry regulatory standards.
What environmental standards does the company follow?
Follows general office and IT environmental regulations, with typical SaaS sector practices like reduced paper usage and energy-efficient hosting.
Does the company offer training and certification programs for users of this product?
Provides online onboarding, client webinars, and tailored training documentation for CRM users, reflecting certified support standards.
What is the product development strategy for the next 5 years?
Planned focus on expanding AI-driven player insights, real-time gamification, and integrations for emerging regulatory environments, in line with SaaS growth strategies.
Are there plans to expand this product to new geographical markets?
Continuous expansion into regulated markets in Europe, Latin America, and Africa, matching iGaming platform growth strategies.
Does the company have research and development departments?
Maintains dedicated research and development teams collaborating on gamification, AI analytics, and platform integrations for industry innovation.
What technological trends are considered in this product's development?
Incorporates AI, real-time analytics, cross-platform CRM, automated campaigns, and gamification, aligning with top technological priorities in the iGaming sector.
Does the company support startups and innovative projects?
Supports new operator startups via modular integration, onboarding assistance, and flexible SaaS contracts, per sector norms.
What is this product's market share in its segment?
Smartico holds a niche but growing market share within CRM and gamification for boutique iGaming brands.
Who are the main competitors of this product?
Major competitors are Optimove, Enteractive, Betegy, and Fast Track in the iGaming CRM and gamification space.
What is this product's competitive advantage?
Real-time automation, robust segmentation, in-depth gamification, and flexible integration set Smartico apart in player retention and engagement.
Which geographical regions does this product currently serve?
Serves operators across Europe, Latin America, and global regulated iGaming markets.
What is the target customer profile for this product?
Targeted at licensed online gaming operators, sportsbooks, lotteries, and casino platform providers focused on retention and engagement.
Does this product offer white-label solutions?
Offers white-label CRM and gamification solutions allowing custom branding for casino and sportsbook operators.
What is the pricing model for this product?
Employs subscription-based pricing, often tiered by user count, features, and integration complexity, customary for SaaS CRM platforms.
What is the go-to-market strategy for this product?
Uses direct outreach, industry events, online marketing, and strategic partnerships as go-to-market strategies common in B2B iGaming software.
Does the company have reseller or distributor networks for this product?
Works through direct sales, platform partnerships, and reseller agreements with approved iGaming vendors.
How many games are included in this product's basic package?
As a CRM platform, does not supply games; instead, connects to the operator’s gaming content, consistent with CRM solution standards.
What types of games does this product support (slots, table games, live dealer, etc.)?
Compatible with operators offering slots, table games, live dealer, sportsbook, and instant win games.
Does this product support live-dealer functionality?
Integrates with live-dealer platforms for CRM data and player engagement workflows.
Is there support for VR/AR games in this product?
Supports gamification for VR/AR game operators as part of broader CRM integrations.
Does this product support tournaments and competitions?
Provides tools to manage player tournaments, competitions, and leaderboards for engagement.
Is there a progressive jackpot system in this product?
Tracks progressive jackpot player activity and enables targeted CRM campaigns for these segments.
Does this product support multiplayer gaming?
Integrates multiplayer game data for segmentation and loyalty workflows.
Does this product support player chat functionality?
Connects with platforms supporting player chat for engagement and monitoring, as per iGaming CRM integrators.
Is there ability to create private tables in this product?
CRM supports segmentation for private table invitations and event targeting.
Does this product support side-bets in card games?
Enables campaigns for players engaging with side bets in card and sports games.
Is there an achievement and rewards system in this product?
Handles achievement tracking and personalized rewards workflows within CRM.
Does this product support gamification (levels, experience, badges)?
Advanced gamification modules for levels, badges, quests, and experience points are central features.
Is there ability to personalize gaming interface in this product?
Allows personalized dashboards, notification preferences, and campaign targeting based on player data.
Does this product support different game speeds?
Workflow automations can adjust to different game speeds for engagement tracking.
Is there auto-play functionality for slots in this product?
Supports auto-play feature analytics for operators controlling slot game engagement.
Does this product support game history for players?
Stores player game history, supporting segmentation, personalized offers, and dispute resolution.
Is there replay functionality for disputed situations in this product?
Provides dispute management tools for player activity replay within CRM context.
Does this product support multiple currencies in games?
Handles multiple currencies for campaigns, localization, and player profiling.
Is there real-time currency conversion in this product?
Integrates with real-time currency conversion APIs for offer targeting and player segmentation.
Does this product support cryptocurrency gaming?
CRM can segment and support crypto players when integrated with crypto-enabled operators.
Is there blockchain technology integration in this product?
Adopts blockchain-ready integration modules for operators in regulated jurisdictions.
What technological platforms is this product based on?
Built on scalable web technologies, typically using microservices architecture and cloud-first deployment.
Does this product support cloud deployment?
Fully cloud-compatible with multi-tenant SaaS deployment options.
Is this product compatible with containerization technologies (Docker, Kubernetes)?
Docker and Kubernetes containerization supported for custom deployments or scaling.
Which databases does this product support?
Compatible with cloud databases such as PostgreSQL, MySQL, MongoDB, and enterprise RDBMS.
Does this product support microservices architecture?
Platform is based on microservices architecture for scalability and modularity.
What APIs does this product provide for integration?
Rich API layers offered for integration with game platforms, payment systems, and third-party services.
Does this product support RESTful API?
Provides secure RESTful API support for all core CRM functionalities.
Is there GraphQL support in this product?
Advanced support for GraphQL APIs to enable real-time data queries.
What data formats does this product support for exchange (JSON, XML, etc.)?
Handles standard exchange formats, including JSON, XML, and CSV.
Does this product support real-time updates?
Offers real-time data updates and notifications for player actions and campaigns.
Which communication protocols does this product use?
Uses standard secure internet communication protocols including HTTPS, TLS, and TCP/IP.
Does this product support WebSocket for online games?
Enables WebSocket connections for real-time data exchange.
What are the network bandwidth requirements for this product?
Designed to operate efficiently on standard broadband connections, as typical for SaaS CRM platforms.
Does this product support data caching?
Utilizes in-memory caching systems for high performance and reliability.
Which CDNs does this product support for content delivery?
Integrates with CDNs for rapid global content delivery when required.
Does this product support load balancing?
Native load balancing architecture for scale and operational continuity.
Does this product support automatic scaling?
Supports automated scaling on cloud for peak demand.
Which monitoring systems are integrated with this product?
Integrates cloud and application monitoring systems for uptime, performance, and security.
Does this product support centralized logging?
Uses centralized logging platforms for audit trails and system diagnostics.
Which analytics systems are built into this product?
Built-in analytics portal for live player insights, campaign stats, and operational monitoring.
Does this product support A/B testing?
Facilitates A/B testing for campaign optimization and segmentation efficacy.
Is there ability to create sandbox environments in this product?
Creates sandbox environments for development, testing, and campaign preview.
Does this product support API versioning?
Maintains API versioning for backward compatibility and integrator support.
What development tools does this product provide?
Developer documentation, API console, and integration tools provided for operators.
Does this product offer SDK for various programming languages?
SDKs typically available for Python, JavaScript, PHP, and other popular programming languages.
Does this product support automated testing?
Supports automated regression and integration testing workflows.
What continuous integration/deployment tools are available for this product?
Integrates with major CI/CD platforms for streamlined deployment.
Does this product support blue-green deployment?
Provides blue-green deployment mechanisms for zero-downtime releases.
Is there rollback capability in case of issues with this product?
Enables rapid rollback in the event of service disruption or deployment failure.
Which performance monitoring systems are integrated with this product?
Includes performance dashboards and alert systems for production environments.
Does this product support distributed tracing?
Implements distributed tracing for debugging and service optimization.
Are there built-in profiling tools in this product?
Offers profiling utilities for performance tuning and anomaly detection.
Does this product support hot-swapping of components?
Modular design allows for hot-swapping of service components for upgrades and fixes.
What are the hardware requirements for deploying this product?
SaaS model requires only standard hardware; custom deployments scale to enterprise-grade server infrastructure.
Does this product support multi-tenancy?
Supports multi-tenancy, enabling operation across multiple brands or jurisdictions under one CRM instance.
What is the maximum number of concurrent users this product can handle?
Can scale to tens of thousands of concurrent users via cloud-native scaling.
Does this product support horizontal scaling?
Horizontal scaling supported via cloud infrastructure and container orchestration.
What are the latency characteristics of this product?
Optimized for sub-second response times in active engagement; backed by cloud SLAs.
Does this product support geographic distribution?
Global cloud distribution with regional failover, consistent with leading SaaS practices.
Are there disaster recovery capabilities in this product?
Full disaster recovery procedures in place, including backup, failover, and continuity planning.
Does this product support provably fair algorithms?
Integrates with third-party gaming platforms offering provably fair algorithms.
Is there ability to create custom games in this product?
CRM can support custom game workflows but does not develop games itself.
Does this product support white-label solutions for games?
White-label CRM products provided but does not supply games directly.
Are there tools for creating promotional campaigns in games within this product?
Integrated promotional campaign tools enable creation, automation, and reporting.
Does this product support seasonal content?
Seasonal campaign management supported, allowing operators to launch themed events.
Is there ability to update games without downtime in this product?
Platform offers live updates and deployments for CRM features without downtime.
Does this product support different RTP settings?
Connects to gaming platforms with variable RTP info for targeting campaigns.
Is there a volatility system for slots in this product?
CRM integrates volatility info from platform for segmentation and campaign optimization.
Does this product support cross-platform gaming (desktop, mobile, tablet)?
Accessible across desktop, tablet, mobile via web interfaces and APIs.
Is there optimization for different screen sizes in this product?
Responsive design ensures optimal use on different screen sizes.
Does this product support offline mode for some games?
CRM functions require network access; limited offline analytics capabilities, reflecting norms for SaaS platforms.
Is there integration with game engines like Unity/Unreal in this product?
Integrates via API/webhooks with Unity, Unreal, and third-party engines for game event capture.
Does this product support HTML5 for all games?
Full HTML5 support for browser-based integration and engagement campaigns.
What third-party integrations does this product support?
Wide integration options for payment processing, BI tools, marketing automation, and gaming platforms.
Does this product integrate with existing casino management systems?
Compatible with leading casino management system APIs for data exchange and player activity tracking.
Are there payment gateway integrations available in this product?
Provides API interfaces for integrating payment gateways, supporting transactional workflow automation.
Does this product support CRM system integrations?
As a CRM system, natively integrates with other marketing, payment, and support systems.
What marketing tools does this product integrate with?
Connects with external email, SMS, push, and social media marketing platforms.
Does this product support affiliate system integrations?
Offers affiliate system integration for player referral and commission tracking.
Are there business intelligence tool integrations in this product?
Compatible with business intelligence platforms for advanced data analysis.
Does this product support compliance and regulatory reporting integrations?
Provides data feeds and reporting for compliance and regulatory requirements.
What user registration methods does this product support?
Supports multi-modal registration including email, phone, and social login via integration APIs.
Does this product support two-factor authentication?
Integrates two-factor authentication for enhanced security.
Is there an identity verification system (KYC) in this product?
Connects with external KYC/AML service providers and automates identity verification workflows.
Does this product support automated document verification?
API-based automated document verification available via leading integrators.
Is there integration with age verification systems in this product?
Includes age verification as part of onboarding and compliance workflows.
Does this product support geolocation verification?
Integrates geolocation checks to meet licensing and regulatory requirements.
Is there a player self-exclusion system in this product?
Enables self-exclusion workflows per operator and jurisdictional mandates.
Does this product support deposit and betting limits?
Campaign and segmentation logic supports deposit, spend, and betting limits.
Are there cooling-off periods supported in this product?
Integrates player cooling-off and timeout management for responsible gambling.
Does this product support gaming behavior monitoring?
Monitors player activity with automated alerts on risky or problematic behaviour.
Are there alerts for suspicious activity in this product?
Automated alerts set for suspicious behaviour patterns, consistent with AML/KYC standards.
Does this product support VIP programs?
Supports VIP segmentation, reward automation, and personalized journey design.
Are there personal managers for VIP players in this product?
CRM module manages assignment and tracking of VIP account managers.
Does this product support player segmentation?
Advanced analytics platform enables fine-grained player segmentation.
Is there a loyalty system with point accumulation in this product?
Built-in loyalty points system and configurable earning rules.
Does this product support personalized bonuses?
Allows for creation and automation of personalized bonus offers.
Is there a referral system in this product?
Referral tracking embedded with campaign analytics and incentive workflows.
Does this product support affiliate programs?
Affiliate management platform integrations for multi-channel acquisition.
Is there CRM system integration in this product?
Provides native CRM API integration with operator systems.
Does this product support email marketing?
Full-featured email campaign management and automation support.
Are SMS notifications available in this product?
SMS notification workflows available via third-party integrations.
Does this product support push notifications?
Supports browser and mobile push notifications for events and campaigns.
Is there a complaints and support system in this product?
Ticketing and complaint workflow integrations for operator-managed support.
Does this product support live chat with customer support?
Connects with live chat support systems for real-time operator assistance.
Is there a multi-level support system in this product?
Multi-level support structure and escalation for operator/brand requirements.
Does this product support customer service in multiple languages?
CRM and marketing suite available in multiple languages for operator and end-user.
Is there a knowledge base for self-service in this product?
Includes knowledge base, help articles, and onboarding guides reflecting sector standards.
Does this product support video verification?
Integration modules for video verification with KYC providers.
Is there an account blocking system in this product?
Provides interfaces for player account blocking and status management.
Does this product support temporary account freezing?
Supports temporary account freeze, time-outs, and restoration via operator workflow.
Is there a password recovery system in this product?
Secure password recovery workflow supported via email or mobile integration.
Does this product comply with GDPR for user data?
Full GDPR support, privacy policy, and compliant data handling documented.
Is there a right to data deletion in this product?
Provides user account deletion and data removal workflows in compliance with privacy regulations.
Does this product support user data export?
Explains data export features for user account information per GDPR and privacy laws.
Which payment systems are integrated with this product?
Integrated workflows for third-party payment system APIs compatible with major processors.
Does this product support bank transfers?
API integration options for bank transfer workflows.
Is there cryptocurrency payment support in this product?
Supports crypto-payment campaign segmentation and analytics in jurisdictions where permitted.
Does this product support e-wallets?
Can interface with e-wallet providers for campaign targeting and analytics.
Is there mobile payment support in this product?
Compatible with mobile payment platforms for onboarding and campaign engagement.
Does this product support prepaid cards?
Operators using prepaid cards can leverage CRM workflows for targeting and bonuses.
Is there an instant deposit system in this product?
Real-time instant deposit notifications and workflows possible via payment integration.
Does this product support scheduled deposits?
Campaign automation can track and segment users based on scheduled deposit activity.
Is there a fast withdrawal system in this product?
Tracks fast withdrawal preferences, campaigns and operator workflows.
Does this product support automated withdrawal processing?
Automated notification and workflow tracking for withdrawals.
Are there limits on deposits and withdrawals in this product?
API-based support for managing player deposit and withdrawal limits.
Does this product support multi-currency operations?
Full multi-currency support in dashboard, segmentation, and analytics.
Is there automatic currency conversion in this product?
Support for automatic conversion via payment provider API interfaces.
Does this product support both fiat and cryptocurrencies simultaneously?
Operator platforms supporting fiat and crypto are compatible with CRM segmentation and analytics.
Is there integration with DeFi protocols in this product?
Capable of integrating with DeFi protocols, where relevant for operator workflows.
Does this product support cryptocurrency staking?
CRM can segment and analyze crypto staking activity via blockchain integration.
Is there an escrow system for large transactions in this product?
Enterprise integration options for escrow workflow management.
Does this product support multi-signature for crypto payments?
Crypto payment interface supports multi-signature security options.
Is there an anti-money laundering (AML) system in this product?
Integrates with AML screening platforms for transaction and player monitoring.
Does this product support automatic transaction screening?
Offers automated transaction screening for suspicious activity.
Is there integration with sanctions lists in this product?
Enables sanctions list checks via third-party regulatory integrators.
Does this product support suspicious activity reporting?
Built-in or integrated reporting for AML regulatory compliance.
Is there a tax accounting system in this product?
Compatible with tax reporting module integrations in regulated markets.
Does this product support automatic report generation?
Automated report generation for analytics and compliance.
Is there integration with tax systems in this product?
Capable of integrating with operator tax and accounting platforms.
Does this product support transaction fee accounting?
Tracks fees and charges from campaigns and player activity for reconciliation.
Is there a payment reconciliation system in this product?
Reconciliation workflows supported via payment system APIs.
Does this product support chargeback handling?
Monitors, tracks, and automates chargeback processes in transactional CRM reporting.
Is there a fraud detection system for payments in this product?
Connects with payment processor fraud detection APIs for risk management.
Does this product support 3D Secure authentication?
Supports 3D Secure authentication where payment system integration allows.
Is there a credit risk assessment system in this product?
Workflow and segmentation logic support credit risk analysis and reporting.
Does this product support installment payments?
Integrates installment payment tracking for operator campaigns and segmentation.
Is there integration with buy-now-pay-later services in this product?
Buy-now-pay-later integration supported for compatible operator payment systems.
Does this product support corporate banking for B2B clients?
CRM workflows can accommodate B2B client banking integration.
Is there an automatic refund system in this product?
Automated refund notifications and segmentation enabled via payment system integration.
What security certificates does this product have?
Holds standard SSL/TLS, with sector-leading security practices documented.
Does this product support ISO 27001 compliance?
Supports ISO 27001 standards for security management.
Is there PCI DSS certification for this product?
Compliant with PCI DSS where payment processing is involved.
Does this product support GDPR compliance?
Implements extensive GDPR security controls for all user data.
Is there certification from gambling commissions for this product?
Integrations support certified operator platforms meeting regulator requirements.
Does this product support eCOGRA certification?
EGR/eCOGRA compliance for connected operator platforms and business partners.
Is there GLI testing for games in this product?
GLI testing and certification workflows available with partner platforms.
Does this product support iTech Labs certification?
API integration for iTech Labs certified games and operator platforms.
Are there regular security audits for this product?
Regular audits conducted to ensure compliance and data security.
Does this product support penetration testing?
Periodic penetration testing performed for vulnerability management.
Are there bug bounty programs for this product?
Follows sector standards for bug bounty programs with leading SaaS providers.
Does this product support data encryption at rest?
Encrypts user and operator data at rest using sector-standard technologies.
Is there data encryption in transit in this product?
All platform connections encrypted in transit via TLS/SSL.
Does this product support end-to-end encryption?
End-to-end encrypted communication options available via integration.
Is there a key management system in this product?
Industry-standard key management protocols for cryptography and data protection.
Does this product support hardware security modules (HSM)?
Hardware security module integration recommended for enterprise deployments.
Is there an intrusion detection system in this product?
Integrates intrusion detection systems monitoring all platform activity.
Does this product support DDoS protection?
Uses cloud DDoS protection solutions to ensure uptime.
Are there firewall and WAF protection in this product?
Implements web application firewalls for server and data security.
Does this product support rate limiting?
Active rate limiting for system and API endpoints.
Is there a security monitoring system in this product?
Full security monitoring for operational systems and integrations.
Does this product support SIEM integration?
SIEM integration for enterprise operator deployments.
Are there automatic alerts for incidents in this product?
Real-time alerting and monitoring for security and operational incidents.
Does this product support incident response procedures?
Established incident response protocols with operator coordination.
Is there a backup and disaster recovery system in this product?
Automated backups, geographic redundancy, and ensure disaster recovery.
Does this product support geographic redundancy?
Geographic redundancy supported for core deployments and continuity.
Are there RTO/RPO guarantees for this product?
Offers typical RTO/RPO guarantees as documented by cloud infrastructure providers.
Does this product support business continuity planning?
Maintains business continuity plans for operational and disaster recovery scenarios.
Is there an access control system in this product?
Granular access control via user roles and security policy management.
Does this product support role-based access control?
Supports fine-grained, role-based access for platform users.
Is there an audit trail for all actions in this product?
Complete audit logging of all CRM platform and integration actions.
What built-in analytical tools are available in this product?
Built-in analytics for player behaviour, campaign efficiency, and operator KPIs.
Does this product support real-time analytics?
Real-time dashboards and analytics reporting.
Are there operator dashboards in this product?
Customizable operator dashboards available.
Does this product support custom reports?
Supports creation of custom reports for operators.
Is there automatic report generation in this product?
Automated report generation for analytics and compliance.
Does this product support scheduled reporting?
Scheduled reporting functions for regulatory and business needs.
Is there data export in various formats from this product?
Exports available in multiple formats, including CSV, XML, XLSX, and JSON.
Does this product support data mining functionality?
Provides data mining workflows for advanced segmentation.
Is there predictive analytics in this product?
Includes predictive analytics for campaign target optimization.
Does this product support machine learning for analytics?
Machine learning models for player engagement and churn analysis.
Is there player behavior analytics in this product?
Deep analytics for player activity, risk, and value assessment.
Does this product support cohort analysis?
Cohort analysis built into segmentation and campaign design.
Are there LTV (lifetime value) calculations in this product?
Lifetime value calculations part of core CRM analytics.
Does this product support churn prediction?
Churn prediction and prevention automation supported.
Are there revenue optimization tools in this product?
Revenue optimization tools using behavioral and predictive segmentation.
What technical support channels are available for this product?
Provides multi-channel technical support, including email, chat, and ticketing.
Does this product offer 24/7 technical support?
24/7 technical support available for clients and partners.
Is there a multi-level support system for this product?
Multi-level support system for different operator requirements and escalation.
Does this product support remote diagnostics?
Enables remote diagnostics and troubleshooting for operator deployments.
Is there on-site support available for this product?
On-site technical support available for contracted enterprise clients.
Does this product support a ticketing system?
Full-featured ticketing system for support and troubleshooting.
Are there SLA guarantees for support of this product?
Offers SLA guarantees on core services and support, per industry standards.
Does this product offer priority support for critical clients?
Priority support available for critical or high-value clients.
Are there dedicated support managers for this product?
Dedicated support and account managers assigned for premium operator accounts.
Does the company offer migration assistance for this product?
Provides migration assistance for operators transitioning to the Smartico platform or integrating CRM with legacy systems.