Soft2Bet is a leading iGaming turnkey solutions provider specializing in online casino and sportsbook software. The company focuses on delivering flexible, compliant, and scalable platforms combined with innovative engagement tools such as gamification and personalized bonuses to enhance player retention and operator success. Its product suite includes a powerful promotion management system designed to automate and customize player bonus offerings.
Soft2Bet is primarily a platform provider offering turnkey iGaming solutions including online casino software, sportsbook platforms, and promotion management systems.
The primary purpose of Soft2Bet’s products is to provide licensed online gambling operators with fully compliant, customizable software platforms that support casino games, sports betting, and promotional tools aimed at boosting player engagement and retention.
Soft2Bet serves multiple gambling verticals, including online casino, sportsbook, and instant games.
Soft2Bet operates on a B2B model, supplying white-label and turnkey platforms along with promotional and CRM tools to online casino and sportsbook operators worldwide.
Soft2Bet stands out with its advanced Bonus Engine and gamification tools like the “Bonus Dice” engagement system, which allow operators to create highly personalized and automated bonus campaigns tailored to player behavior and segmentation. The platform also integrates extensive multilingual support and compliance with multiple international licenses.
Soft2Bet
Soft2Bet was founded in 2017.
The company is registered in multiple jurisdictions, including Malta and Cyprus, aligning with regulatory requirements of key European gambling markets.
Soft2Bet has primary office locations in Europe, notably Malta and Cyprus, supporting its focus on regulated European and international markets.
Soft2Bet has been active on the market for approximately 8 years, since its establishment in 2017.
The development team size at Soft2Bet is estimated to be medium-scale, typically ranging from 50 to 150 employees, including software developers, QA, and product managers.
Soft2Bet platforms support multiple languages, offering extensive localization across European and global markets, typically including English, Russian, Spanish, Swedish, Finnish, and more.
The platform provides strong regional localization capabilities, supporting diverse regulatory and market needs, including language, currency, and compliance adaptations for different jurisdictions such as Sweden, Malta, Denmark, Italy, Mexico, and Ontario.
Soft2Bet’s mission is to empower online gambling operators with innovative, compliant, and engaging iGaming platforms that maximize player retention and lifetime value through state-of-the-art technology and personalized player experiences.
Soft2Bet is a privately owned company and is not publicly traded.
Soft2Bet and its brands have been shortlisted and recognized at industry awards such as the EGR Operator Awards 2025. It maintains certifications including PCI DSS and PECB MS for management systems.
Soft2Bet participates in key gambling industry bodies and events typical for licensed European operators, including associations relevant to regulated markets in Malta, Sweden, and other jurisdictions.
Key milestones include the launch of its Bonus Engine, introduction of the Bonus Dice gamification tool, integration of a comprehensive Player Account Management system, and multiple licensing acquisitions (Malta, Sweden, Ontario, Italy, Greece).
There is no publicly available information on any plans for an IPO or external investment attraction.
Soft2Bet offers partner programs including affiliate management systems with dedicated dashboards and reporting tools tailored for affiliates and integrators.
The platform supports responsible gambling initiatives with player behavior monitoring, self-exclusion options, deposit limits, and compliance with regulatory responsible gambling requirements.
Information specific to environmental standards followed by Soft2Bet is not publicly disclosed; generally, software providers focus on sustainable IT practices such as cloud efficiency and energy-conscious data centers.
Soft2Bet provides comprehensive training and certification for operators and affiliates to effectively use its platform and promotional tools, often through documentation, webinars, and dedicated support.
Soft2Bet’s development strategy for the next 5 years focuses on enhancing gamification, AI-driven personalization, expanding CRM capabilities, multi-jurisdiction compliance, and improving scalability and technological innovation.
Soft2Bet plans to expand further into regulated markets, including continued growth in Europe, North America (Canada, US iGaming), and Latin America.
Soft2Bet maintains dedicated research and development teams focused on platform enhancement, gamification innovation, and integration of regulatory compliance tools.
The company incorporates technological trends such as advanced gamification mechanics, AI for personalization and fraud detection, cloud-native platform architecture, and support for real-time analytics.
There is no specific public information about formal support for startups or incubation programs.
Soft2Bet holds a competitive market share as a mid-sized iGaming platform provider with growing presence in Europe and emerging markets, supplying over 8,500 casino games and sportsbook solutions.
Key competitors include EveryMatrix, SoftSwiss, Betsson Group, Aspire Global, and other turnkey iGaming platform providers specializing in casino and sportsbook solutions.
Soft2Bet’s advantages include its flexible Bonus Engine, innovative gamification features like Bonus Dice, multi-jurisdictional licensing, and a unified Player Account Management system with strong CRM and affiliate tools.
The platform currently serves Europe (including Malta, Sweden, Denmark, Italy, Romania, Greece), North America (Canada), and Latin America.
Target customers are licensed online casino and sportsbook operators seeking turnkey, compliant, and engaging software platforms for both new market entry and scaling existing gaming brands.
Soft2Bet offers white-label solutions allowing operators to launch under their own brand while utilizing Soft2Bet’s platform, games, sportsbook, and promotion management technologies.
Pricing typically follows a B2B SaaS model with licensing fees or revenue share agreements depending on operator volume, scope, and integration requirements.
The company employs a direct B2B marketing approach focusing on industry events, partner networks, digital marketing, and delivering value through innovation and compliance to operator clients.
Soft2Bet distributes its platform through direct sales and partnerships with affiliates, software integrators, and resellers specialized in the iGaming industry.
The Soft2Bet platform includes access to over 8,500 casino games from more than 120 third-party providers, included in the basic package.
The platform supports diverse game types such as slots, table games, live dealer games, instant games, and sportsbook betting.
Soft2Bet supports live dealer gaming functionality through integrations with leading live casino providers like Evolution Gaming.
There is no verified information on direct VR/AR game support; the trend is emerging in the industry but not yet a core offering for Soft2Bet.
The system supports tournaments and competition features to engage players through gamified experiences.
Progressive jackpot features are available through game providers integrated into the Soft2Bet platform.
Multiplayer game support is generally offered as part of table games and live casino interfaces.
Player chat functionality is supported, especially in live dealer games and social features to enhance interaction.
The ability to create private tables is typically supported in live dealer environments integrated into the platform.
Side bets are supported in card games depending on the integrated game providers’ capabilities.
Soft2Bet offers achievement and reward systems as part of its gamification toolkit to incentivize player engagement.
The platform strongly supports gamification with features like Bonus Dice, achievements, loyalty programs, bonus shops, and experience levels.
Soft2Bet provides interface personalization enabling operators to tailor player journeys, promotions, and branding.
Different game speeds are generally supported to cater to various player preferences; operators can configure speed settings for certain games.
Auto-play functionality is available for slots as a standard feature for player convenience.
The platform supports game history access for players, allowing review of past bets and outcomes.
Replay functionality for disputed game situations is commonly supported subject to game provider capabilities.
The platform supports multi-currency gaming to accommodate players from different regions.
Real-time currency conversion is supported to facilitate multi-currency deposits and bets.
Soft2Bet supports cryptocurrency gaming, allowing deposits and bets with select cryptocurrencies depending on jurisdictional allowances.
There is no verified information that Soft2Bet directly integrates blockchain technology into its core platform.
The products are based on modern web technologies, likely including cloud-native architecture and microservices.
Soft2Bet supports cloud deployment for scalability and resilience.
The platform is compatible with containerization technologies such as Docker and Kubernetes to enable flexible deployment and scaling.
The platform supports robust database solutions typical for gaming platforms, including SQL and NoSQL databases.
Soft2Bet employs microservices architecture support for modularity and scalability.
Comprehensive APIs are provided for integration with third-party services and operator systems.
RESTful API support is available for most integration points.
There is no publicly verified specific information on GraphQL support.
Supported data formats commonly include JSON and XML for data exchange.
Realtime updates support is implemented to provide live game results, betting odds, and bonus triggers.
Communication protocols include HTTP/HTTPS and WebSocket for live data transmission.
WebSocket support is implemented to ensure low-latency, real-time communication for live games and betting.
The platform is optimized for standard broadband connections with scalable bandwidth usage depending on player concurrency and game types.
Data caching mechanisms are used to improve response times and reduce server load.
Content Delivery Network (CDN) support is available for efficient content distribution across geographies.
Load balancing is used to distribute traffic evenly and maintain platform stability.
The platform supports automatic scaling to handle fluctuations in user load.
Integrated monitoring systems track system health, performance, and security events.
Centralized logging is employed for troubleshooting and audit compliance.
The platform includes analytics tools for player behavior, financial tracking, and promotional effectiveness.
A/B testing capabilities are supported to optimize marketing campaigns and user experience.
Operators are provided with sandbox environments for safe testing and development.
API versioning is implemented to maintain compatibility across platform updates.
Development tools include SDKs, APIs, and documentation for seamless operator integration.
SDKs are available primarily for popular programming languages used in gaming, such as JavaScript and Java.
Automated testing is used for platform components to ensure quality and reliability.
Continuous integration and deployment tools are implemented to expedite development cycles.
Blue-green deployment strategies are employed to minimize downtime during updates.
Rollback features are available to quickly revert to previous stable versions if issues arise.
Performance monitoring is integrated to maintain optimal platform responsiveness.
Distributed tracing support is used to detect and diagnose microservices interactions.
Built-in profiling tools help optimize application performance.
The platform supports hot-swapping of components for seamless updates without downtime.
Hardware requirements vary but typically include cloud-based server infrastructure with scalable CPU, memory, and storage.
Multi-tenancy support enables operators to manage multiple brands or casinos from a single backend.
The platform supports thousands of concurrent users, scalable based on deployment and resources.
Horizontal scaling is supported to handle growing user bases effectively.
Low-latency design ensures fast game response times critical for live betting and casino play.
Geographic distribution is supported via cloud and CDN technologies ensuring global reach and redundancy.
Disaster recovery plans include data redundancy, backups, and failover systems.
Games provided under Soft2Bet are tested by certified labs (e.g., BMM TestLabs) ensuring fairness, but provably fair algorithm use varies by game provider.
Operators can launch custom games on the platform subject to integration capabilities.
White-label game solutions are offered allowing branding customizations.
The Bonus Engine includes tools for creating automated, segmented, and personalized promotional campaigns.
Seasonal and event-based content is supported to align with marketing campaigns.
Zero-downtime updates are supported through advanced deployment and rollback methods.
Different Return to Player (RTP) settings can be configured per regulatory requirements.
Volatility settings for slots depend on integrated game providers, allowing risk preferences.
The platform supports cross-platform play on desktop, mobile, and tablet devices.
Games and interfaces are optimized for various screen sizes and devices.
Offline mode is generally not supported given the online nature of the platform.
Integration with game engines like Unity or Unreal is possible through APIs but no direct proprietary engine.
All Soft2Bet casino games are HTML5 compatible for broad device accessibility.
Integrations with over 120 third-party game providers and services, including payment gateways, CRM, and compliance tools, are supported.
Casino Management System integration is supported for back-office optimization.
The platform integrates multiple payment gateways providing diverse deposit and withdrawal options.
Advanced CRM system integration is included to support player management and marketing.
Marketing tools such as bonus engines, affiliate programs, and customer segmentation are integrated.
A dedicated affiliate management system (AMS) is offered for efficient partner collaboration and commission distribution.
Business intelligence tools are integrated for operator reporting and analysis.
Compliance and regulatory reporting features are built-in to meet jurisdictional requirements.
Multiple registration methods supported, including email, phone, and social login.
Two-factor authentication is supported for enhanced account security.
KYC (Know Your Customer) processes are integrated with automated and manual document verification options.
Automated document verification tools are part of the KYC process.
Age verification systems are implemented to ensure legal compliance.
Geolocation verification is supported to restrict access based on jurisdiction.
Self-exclusion features are included to promote responsible gambling.
Deposit and betting limits are configurable to help control player spending.
Cooling-off periods can be implemented in the platform for player protection.
Player behavior monitoring tools flag potentially problematic gambling patterns.
Alerts for suspicious activity are integrated for fraud prevention.
VIP and loyalty programs are supported to reward high-value players.
The platform allows for personal managers for VIP players as part of customer service.
Advanced player segmentation enables targeted marketing and promotional campaigns.
Loyalty point systems with accumulation and rewards are integrated.
Personalized bonus management capabilities allow tailored promotions per player segment.
Referral systems are incorporated to encourage player acquisition through existing users.
Comprehensive affiliate program support is provided for partner marketing efforts.
Full CRM system integration supports player relationship management and marketing orchestration.
Email marketing tools are fully supported for promotional automation.
SMS notification capabilities are included for player engagement.
Push notification support is available for instant user communication.
A complaints management system is part of the player support tools.
Live chat support is integrated and available 24/7 in multiple languages.
Multi-level customer support systems ensure tiered service.
Support is provided in over 20 languages for global accessibility.
Operators and players have access to knowledge bases for self-service.
Video verification is not commonly used but may be available in specific markets or upon request.
Account blocking functionality is supported for compliance and security reasons.
Temporary account freeze options are available to players and operators.
Password recovery processes are standard and secure.
The platform is fully GDPR compliant for data protection.
Users have the right to request data deletion in accordance with GDPR.
User data export capabilities are supported for regulatory and privacy compliance.
The platform supports a wide range of global and regional payment systems.
Bank transfer options are supported depending on region.
Cryptocurrency payments are supported in select markets where allowed.
E-wallet integrations are available, including popular providers like Skrill and Neteller.
Mobile payment solutions are integrated.
Prepaid card payment options are supported.
Instant deposit functionality is available for most payment methods.
Scheduled or recurring deposits are not a standard feature but may be implemented via third-party services.
Withdrawals are processed quickly to enhance player satisfaction, subject to compliance checks.
Automated withdrawal processing is supported to streamline operations.
Limits on deposits and withdrawals are configurable per operator policies.
Multi-currency support is fully available on the platform.
Automatic currency conversion is supported to handle multiple currencies seamlessly.
The platform supports simultaneous fiat and cryptocurrency transactions based on jurisdiction.
There is no public information about integration with DeFi protocols.
Crypto staking features are not part of the core platform offerings.
There is no public information on escrow system functionality for large transactions.
Multi-signature support for crypto payments is not documented publicly.
An anti-money laundering system is integrated, including transaction screening and compliance tools.
Automated transaction screening is used to detect fraud and suspicious patterns.
Sanctions and watchlist integrations are implemented to meet regulatory obligations.
The platform supports suspicious activity reporting to regulators as required.
Tax accounting functions are supported to assist operators with jurisdictional tax compliance.
Automatic generation of reports for operators and regulators is available.
Integration with tax systems depends on market and operator requirements.
The platform supports managing transaction fees for payments and withdrawals.
Payment reconciliation tools are part of back-office systems.
Chargeback management and dispute handling capabilities are integrated.
Payment fraud detection systems are implemented to reduce risk.
3D Secure authentication is supported for card payments.
Credit risk assessment tools are part of the platform risk management.
Installment payment options are not standard.
Buy-now-pay-later services integration is not currently provided.
Corporate banking features are not publicly specified.
Automated refund processing exists as part of transaction management.
Soft2Bet holds relevant security certifications including PCI DSS and management system certifications.
Information on ISO 27001 certification compliance is not publicly confirmed.
Soft2Bet is PCI DSS certified for secure payment processing.
GDPR data protection and compliance is fully supported.
Soft2Bet holds licenses and approvals from multiple gambling commissions including Malta Gaming Authority, Swedish Gambling Authority, Ontario Alcohol and Gaming Commission, and others.
eCOGRA certification is not explicitly confirmed but games and platform undergo third-party testing.
Games and platform components are tested by GLI and BMM TestLabs.
Soft2Bet’s games are tested by iTech Labs for RNG fairness and reliability.
Regular security audits are conducted to ensure platform integrity.
Penetration testing is part of the security protocol.
Public bug bounty programs are not documented but may be practiced internally.
Data encryption at rest is implemented to protect user and operational data.
Data encryption in transit using SSL/TLS is standard practice.
End-to-end encryption for sensitive data is supported where applicable.
Key management systems are used following best security practices.
Hardware Security Modules (HSM) are utilized or supported to enhance cryptographic security.
Intrusion detection systems are part of the security infrastructure.
DDoS protection mechanisms are implemented to safeguard platform availability.
Firewalls and Web Application Firewalls (WAF) are deployed to secure the platform.
Rate limiting is employed on APIs and services to prevent abuse.
Continuous security monitoring systems are integrated.
Security Information and Event Management (SIEM) systems are integrated for incident response.
Automatic alerts for security incidents are in place.
Defined incident response procedures support fast remediation.
Comprehensive backup and disaster recovery strategies are implemented.
Geographic redundancy ensures platform availability and data protection across regions.
Recovery Time Objectives (RTO) and Recovery Point Objectives (RPO) are defined to meet regulatory and business needs.
Business continuity planning supports uninterrupted service delivery.
Access control systems enforce user permissions and data security.
Role-based access control (RBAC) is implemented for internal and operator users.
Full audit trails are maintained for system and user actions.
Built-in analytics provide actionable insights for operators.
Real-time analytics support player behavior monitoring and promotional adjustments.
Operator dashboards offer comprehensive views over platform metrics and player activity.
Custom report creation is supported to meet operator needs.
Automatic generation of reports for operators and regulators is available.
Scheduled reporting automates regular data delivery.
Data export supports JSON, XML, CSV, and other standard formats.
Data mining tools assist in uncovering player trends and market insights.
Predictive analytics are used to forecast player behavior and optimize offers.
Machine learning enhances analytics for fraud detection, retention, and personalization.
Advanced player behavior analytics are integrated for risk and marketing optimization.
Cohort analysis helps track player segments over time.
Lifetime value calculations are part of operator analytics.
Churn prediction models aid retention strategies.
Revenue optimization tools support campaign and product management.
Technical support is provided via email, live chat, tickets, and phone.
24/7 technical support availability is offered for operators.
Multi-level support systems ensure efficient issue escalation.
Remote diagnostics capabilities enable rapid troubleshooting.
Onsite support availability depends on client agreements.
A ticketing system is in place for issue tracking and resolution.
Service Level Agreements define uptime and support response guarantees.
Priority support is offered for high-value clients.
Dedicated account and technical managers are assigned to key partners.
Migration assistance is available for operators transitioning to the Soft2Bet platform.
