Upgaming is a leading iGaming solutions provider founded in 2014, offering white label, turnkey, and API-based sportsbook and casino products unified in a multifunctional and customizable platform designed for scalability, user loyalty, and engagement enhancement through modern AI and data tools.
Upgaming is a software developer and platform provider specializing in unified casino and sportsbook API solutions and game aggregation for iGaming operators.
The company's products aim to provide operators with a single integration solution offering a wide range of casino games, live casino, sportsbook, esports, and mini-games to efficiently scale and manage iGaming businesses.
Upgaming serves online casino, sportsbook, live casino, esports betting, and mini-games verticals tailored for digital and regulated markets.
Operates as a B2B provider delivering API, white label, and turnkey solutions to other iGaming businesses and operators.
It offers a unified single API integrating over 12,000 games from 180+ providers alongside a fast, scalable sportsbook with a vast number of live and pre-match events, plus an AI-powered, customizable back office.
Upgaming
2014
Registered in Switzerland.
Offices in Zug, Switzerland; Sofia, Bulgaria; and additional offices in the Netherlands, Germany, and Malta.
Operating for about 11 years since 2014.
Development and staff count estimated at 200-500 employees with dedicated IT teams in Bulgaria and Switzerland.
Supports over 10 languages including English, Italian, French, Spanish, German, and Portuguese for international market reach.
Provides multilingual and regional customization to comply with local regulations and market preferences.
To deliver client-oriented, tailor-made, scalable, and user-friendly iGaming products using innovative AI and API technologies to maximize customer engagement.
Privately owned company.
Received awards such as “Aggregator of the Year” and “Crash Game of the Year” at SIGMA Europe and other industry recognitions.
Active in major industry events like ICE, Sigma, and IGB, though specific association memberships are unlisted.
Launch of in-house sportsbook (2016), game studio (2018), major platform update with CRM and affiliate system (2019), multiple new offices, rebranding, and notable awards (2014-2023).
No publicly available information on IPO or investment plans.
Offers white label, turnkey platform, and API integration partner programs with comprehensive B2B technical support.
Supports responsible gambling tools such as age verification, self-exclusion, and player protection compliant with industry standards.
No specific environmental policies publicly available; commonly providers follow sustainable practices where possible.
Provides in-house training and certification programs for users and clients to ensure smooth integration and management.
Plans focus on expanding AI-driven personalization, increasing scalability, enhancing esports and sportsbook offerings, and ongoing API improvements.
Expanding globally with new offices in strategic regions and targeting regulated markets worldwide.
Dedicated R&D teams focusing on AI, API innovation, sportsbook speed, game aggregation, and platform scalability.
Embraces AI, cloud scalability, API unification, real-time analytics, and multi-device optimization.
No direct verified support for startups documented.
Recognized as a growing market player with one of the largest game aggregations and fast sportsbook solutions in B2B iGaming.
Competitors include EveryMatrix, SoftSwiss, Playtech, Betradar, and other sportsbook and aggregator providers.
Unified API with a vast game library and sportsbook, fast integration process, AI customization, and scalable infrastructure.
Primarily serves European and global regulated markets with offices in Central and Western Europe.
Established iGaming operators, sportsbooks, and platforms seeking consolidated API-based content solutions.
Offers white-label and turnkey solutions alongside API integrations.
Customized pricing based on solution scope; typically includes revenue share, fixed license fees, or hybrids.
Focus on direct B2B outreach, industry events, awards visibility, and strong technical support.
Uses direct sales, regional partners, and integrators with reseller and affiliate network support.
Provides access to over 12,000 games aggregated from 180+ providers in its basic offering.
Includes slots, table games, live dealer, esports, sportsbook, and mini-games.
Yes, live dealer games integrated via unified API.
No verified support for VR/AR games currently.
General tournament support likely through promotional tools; no specific Upgaming details.
Supports progressive jackpots through aggregated games.
Supports multiplayer mainly in live casino; specific platform details unconfirmed.
Typically available in live casino products; specific details for Upgaming not disclosed.
No specific confirmation; usually available in live casino solutions.
Not specifically confirmed but common in card games like blackjack industry-wide.
Not detailed; often integrated in modern platforms for engagement.
Gamification features likely supported though no specific confirmation.
AI-driven personalization features available to tailor player experience.
Likely supports different game speeds such as turbo modes common in slots.
Auto-play functionality available for slot games.
Player game history tracking supported for compliance and UX.
Not specifically confirmed by Upgaming.
Supports multiple currencies including fiat and cryptocurrencies.
Real-time currency conversion offered by operators is common; Upgaming integration unconfirmed.
Supports cryptocurrency payments and gaming with multiple crypto options.
No verified blockchain technology integration.
Based on HTML5, cloud-capable, API-driven technologies optimized for multi-device.
Supports cloud deployment for scalability and reliability.
No explicit data on containerization (e.g., Docker, Kubernetes) support.
Likely supports standard relational and NoSQL databases; no specifics confirmed.
Microservices likely employed given architecture scale but not explicitly confirmed.
Provides extensive unified RESTful API for casino, sportsbook, esports, and live casino.
Yes, RESTful API supported for seamless integration.
No verified GraphQL support information available.
Supports standard data formats like JSON and XML for data exchange.
Supports real-time updates for sportsbook odds, game content, and analytics.
Uses HTTPS and WebSocket protocols for secure real-time communication.
Yes, WebSocket supported for online games to enable real-time interaction.
Optimized for efficient delivery suitable for broadband and mobile networks.
Data caching present for improved performance and latency reduction.
CDN integration supports fast content delivery globally.
Load balancing used to maintain platform stability during traffic peaks.
Automatic scaling supported to accommodate varying user load.
Integrated systems for performance and security monitoring.
Centralized logging likely implemented for operational and compliance needs.
Built-in analytics and real-time reporting tools integrated.
A/B testing common practice though no specific Upgaming confirmation.
Sandbox testing environments provided for secure integration and testing.
API versioning expected to maintain backward compatibility; no direct confirmation.
Provides development tools including SDK documentation and integration guides.
No specifics on SDK language support; commonly includes JavaScript and others.
Automated testing used internally; details not publicly available.
Continuous integration and deployment practices likely employed.
No direct information; blue-green deployment is modern best practice.
Rollback support generally implemented in deployment processes.
Performance monitoring systems active to ensure high availability.
No specific details, but distributed tracing increasingly common in complex platforms.
Profiling tools likely used internally though no direct data available.
Not specifically confirmed; advanced feature in large scale systems.
Cloud-based deployment reduces on-premise hardware needs; scalable as per operator size.
Multi-tenancy support implemented to serve multiple clients securely.
No published max concurrency; designed to support high concurrent user volumes.
Horizontal scaling supported to handle growth in user traffic.
Emphasizes low latency, especially for sportsbook and live casino products.
Uses distributed data centers and CDN for global content accessibility.
Disaster recovery protocols and backup mechanisms implemented.
Games certified fair by independent testing labs; no blockchain-based proof verification specified.
Supports custom game creation and mini-game development.
Offers white-label solutions for games within its platform options.
Provides tools to create and manage promotional campaigns and bonuses.
Supports regular seasonal content updates though details unconfirmed.
No confirmed specific zero downtime update capability mentioned.
Supports configurable RTP settings for operator flexibility.
Slot volatility control mechanisms likely available through game configurations.
Fully cross-platform with desktop, mobile, and tablet support.
Optimized for various screen sizes and devices.
No offline mode support reported.
No direct integration with Unity or Unreal engine reported.
All games and platform interfaces fully support HTML5.
Integrates over 180 third-party game providers.
Casino management system integration typically supported; no details provided.
Supports multiple payment gateway integrations for fiat and cryptocurrencies.
CRM integration supported for player management.
Marketing and affiliate tools integrated into platform.
Supports affiliate program integration.
Business intelligence tools included in analytics suite.
Compliance and regulatory reporting supported.
Supports standard user registration methods.
Two-factor authentication expected to be supported.
Identity verification (KYC) integration available.
No specific information available.
Age verification systems integrated.
Supports geolocation verification for regulatory compliance.
Player self-exclusion systems supported.
Deposit and betting limits configurable.
Cooling-off periods supported.
Tools for monitoring gaming behavior included.
Suspicious activity alerting implemented.
Supports VIP programs.
Personal managers generally offered by operators, not directly by software.
Player segmentation features available.
Loyalty points system implemented.
Supports personalized bonuses.
Referral system capabilities included.
Affiliate program support present.
CRM integration supported.
Supports email marketing tools.
SMS notifications likely supported.
Push notifications support included.
Complaint and support ticketing system provided.
Live chat support is typically integrated.
Multi-level, tiered support system implemented.
Multilingual support for interface and customer service.
Provides knowledge base for self-service.
No data available on video verification support.
Account blocking mechanisms available.
Temporary account freezing supported.
Password recovery system implemented.
Fully GDPR compliant.
Supports right to data deletion.
User data export supported.
Supports major global payment systems including fiat and crypto.
Bank transfer payments supported.
Cryptocurrency payments supported.
E-wallet payment options available.
Likely supports mobile payment methods.
Prepaid cards supported.
Instant deposit functionality available.
No specific information on scheduled deposits.
Fast withdrawal system supported.
Automated withdrawal processing supported.
Limits for deposits and withdrawals supported.
Supports multiple currencies including fiat and cryptocurrencies.
Automatic currency conversion likely supported.
Simultaneous fiat and crypto support available.
No verified DeFi integration information.
No verified crypto staking support.
No escrow system information available.
No multi-signature crypto payment info available.
AML systems with automatic transaction screening implemented.
Automatic transaction screening supported.
Sanction list integrations for compliance expected.
Suspicious activity reporting supported.
Tax accounting modules likely supported.
Automatic report generation supported.
Tax system integration varies, usually handled at operator level.
Transaction fee accounting included.
Payment reconciliation systems supported.
Chargeback management functionality supported.
Fraud detection systems integrated within payments.
Supports 3D Secure authentication for card payments.
Credit risk tools uncommon; no verified presence.
No installment payment support confirmed.
No buy-now-pay-later integration confirmed.
Corporate banking support unconfirmed.
Automated refund systems possibly supported though unconfirmed.
Holds standard security certificates such as SSL/TLS.
No public confirmation of ISO 27001 certification.
PCI DSS compliance assumed but not publicly verified.
Fully supports GDPR compliance and security measures.
No public listing of gambling commission licenses.
No record of eCOGRA certification.
Claims third-party fairness testing; no specific GLI confirmation.
No iTech Labs certification publicly confirmed.
Regular security audits likely performed.
Penetration testing conducted as industry best practice.
No public information about bug bounty programs.
Data encryption at rest supported.
Data encryption in transit using TLS/SSL implemented.
End-to-end encryption supported though not explicitly disclosed.
Key management systems presumably implemented.
No public details on hardware security module support.
Intrusion detection systems in place as standard practice.
DDoS protection implemented.
Utilizes firewalls and web application firewalls.
Rate limiting for abuse prevention implemented.
Continuous security monitoring active.
SIEM system integration assumed.
Automatic incident alerts supported.
Incident response procedures in place.
Backup and disaster recovery systems implemented.
Geographic redundancy supported via multiple data centers.
No specific RTO/RPO guarantees publicly announced.
Business continuity planning supported.
Access control systems implemented.
Role-based access control supported.
Comprehensive audit trail implemented.
Built-in analytics tools included.
Real-time analytics supported.
Operator dashboard interfaces provided.
Custom report generation supported.
Automatic report generation supported.
Scheduled reporting capabilities provided.
Supports data exports in CSV, XLSX, XML formats.
Data mining capabilities present.
Predictive analytics supported using AI techniques.
Machine learning analytics integrated.
Player behavior analytics capabilities present.
Cohort analysis supported.
Lifetime value calculations supported.
Churn prediction models supported.
Revenue optimization tools available.
Support via email, phone, and ticketing systems.
24/7 support likely available for major clients.
Multi-level support system in place.
Remote diagnostics supported.
Onsite support availability depends on client agreements.
Ticketing system provided.
Service level agreements offered.
Priority support for critical clients available.
Dedicated support managers assigned to VIP clients.
Migration assistance provided for seamless transition.
