Relax Gaming is a leading B2B iGaming provider specializing in the development and aggregation of high-quality casino games, including slots, poker, bingo, and table games, as well as a robust casino platform aimed at simplifying content delivery and operator integration. They focus on technical innovation and scalable solutions to enhance online gambling experiences.
Relax Gaming is primarily a game provider and platform provider, offering proprietary casino games as well as a powerful game aggregation platform that delivers content from multiple studios via a single integration.
The primary purpose of Relax Gaming’s products is to provide online casino operators with diverse, technically advanced gaming content and platform solutions that target regulated and emerging online casino markets worldwide, enhancing player engagement and operator efficiency.
Relax Gaming serves the online casino vertical, including slots, table games, poker, bingo, and skill-based games. They do not focus on land-based or sportsbook verticals but concentrate on online gambling sectors.
Relax Gaming operates on a B2B business model, supplying casino operators with game content, platform technology, and aggregation services, enabling seamless integration and distribution of their proprietary and third-party games.
Relax Gaming stands out by combining proprietary game development with a comprehensive content aggregation platform (relax apex®), which simplifies multi-studio integration using a unified interface. Their product offers rapid market penetration, extensive regulatory compliance, and a promotional suite accessible across multiple operator and studio partners.
Relax Gaming Ltd
Relax Gaming was founded in 2010.
The company is registered primarily in Malta, with additional offices and regulatory registrations in other jurisdictions such as Gibraltar and Estonia.
Relax Gaming has primary offices in Malta (headquarters), Gibraltar, Estonia (Tallinn), Serbia (Belgrade and Novi Sad), Finland, Sweden (Malmö and Stockholm), and broader presence across Scandinavia and Southern Europe.
Relax Gaming has been on the market for approximately 15 years since its establishment in 2010.
The development team size is around 100 employees, with multiple teams dedicated to game development, platform technology, and product innovation.
Relax Gaming products support multilingual interfaces typically covering English and major European languages to cater to international operators and markets.
The platform and games offer extensive regional localization supporting various languages, currencies, and compliance requirements for markets including the Nordics, UK, Malta, Romania, Germany, Netherlands, Switzerland, Estonia, Latvia, Italy, Spain, and more.
Relax Gaming’s mission is to simplify B2B content delivery by developing high-quality, scalable gaming solutions that push innovation boundaries while fostering seamless operator and studio partnerships worldwide.
Relax Gaming is a privately held company fully acquired by Kindred Group, operating independently within the Kindred corporate structure.
Relax Gaming has received multiple industry awards including Casino Software Supplier of the Year at EGR B2B Awards, Innovation in RNG Casino Software at the International Gaming Awards, and Developer of the Year at the SBC Awards.
Relax Gaming participates in professional gambling industry bodies and complies with global regulatory standards, holding licenses from Malta Gaming Authority, UK Gambling Commission, Alderney Gambling Control Commission, Romanian ONJN, Gibraltar Gambling Commissioner, Alcohol and Gaming Commission of Ontario, and others.
Key milestones include the launch of the Fast Poker Network in 2012, flagship poker products in 2014, introduction of the Bingo vertical in 2015, release of the Silver Bullet aggregation program, the launch of Relax Apex® in 2021 for next-generation content aggregation, and acquisition by Kindred Group in 2021.
There are no publicly confirmed plans for an IPO; Relax Gaming was fully acquired by Kindred Group in 2021, with investment focus on expansion and innovation.
Relax Gaming offers partner programs such as the Silver Bullet initiative, designed to attract and promote innovative boutique studios, as well as integration support and flexible content delivery for operators and integrators.
The company supports responsible gambling through certified RNGs, compliance with regulatory standards, player protection tools, responsible gambling features embedded in their platform, and adherence to operator practices ensuring player safety.
Like many software providers, Relax Gaming generally adheres to environmental best practices typical for digital services and corporate offices, including energy-efficient data centers and sustainable office policies.
Relax Gaming offers training and certification programs for operators and partners to ensure proficient use of their platforms, compliance adherence, and effective exploitation of promotional and product features.
Over the next five years, Relax Gaming plans to enhance its aggregation platform capabilities, expand proprietary game development, deepen market-specific customizations, increase regulatory compliance automation, and integrate emerging technologies for improved player engagement.
Relax Gaming aims to expand its geographical footprint further into regulated markets such as Germany, Netherlands, Switzerland, and emerging markets while strengthening presence in core regions like the Nordics and UK.
Relax Gaming maintains dedicated R&D departments focusing on game development, platform architecture, integration technologies, compliance, and innovative product features including promotional tools and player engagement systems.
The company incorporates technological trends such as HTML5 cross-platform design, cloud deployment, microservices architecture, API-driven integration, advanced analytics, and seamless multi-jurisdiction compliance through its Relax Apex® platform.
Relax Gaming supports innovative startups and boutique studios primarily through its Silver Bullet program, offering access to its distribution network and technical expertise to help launch and scale new games.
Relax Gaming holds a significant market share in the European online casino sector, especially in regulated markets with thousands of operator partners and a catalog exceeding 1,000 games.
Primary competitors include Evolution Gaming (for live casino), Playtech, NetEnt (owned by Evolution), Pragmatic Play, Microgaming, and other mid-to-large tier casino game providers and aggregators.
The provider’s competitive advantages include seamless multi-studio aggregation through Relax Apex®, proprietary innovative content including poker and bingo, strong regulatory presence, and quick integration easing operator deployment.
Relax Gaming currently serves regulated markets across Europe (UK, Malta, Nordic region, Germany, Romania, Spain, Italy), Canada (Ontario), and is expanding globally in accordance with licensing.
Their target customers are online casino operators seeking a wide range of high-quality casino games, content aggregation services, and scalable platform solutions for multiple regulated markets.
Relax Gaming does not primarily focus on white-label casino solutions but supplies games and platform services to existing operators and white-label providers.
Pricing models are typically B2B with commercial terms based on revenue share, fixed fees, or hybrid models depending on content integration scope and operator agreements.
Their marketing strategy emphasizes strong partner relations, showcasing innovation in regulated markets, industry awards, and continuous delivery of new content and seamless technology solutions.
Relax Gaming’s distribution network includes its proprietary aggregation platform Silver Bullet, Powered By offerings, and partnerships with major operator platforms enabling broad content reach.
Relax Gaming provides access to over 1,000 games in their base portfolio, comprising proprietary and third-party aggregated content.
Supported game types include online slots, poker, bingo, table games (such as blackjack, roulette, baccarat), and skill-based games.
Relax Gaming itself does not focus extensively on live dealer games but offers access to aggregated live casino content through partnerships on its platform.
There is no publicly available verified information that Relax Gaming currently supports VR or AR games within their product lineup.
The platform supports in-game tournaments and competitions, especially in poker and bingo variants, enhancing player engagement.
Progressive jackpot systems are available within some proprietary titles and aggregated content, including unique jackpot Sit'N'Go models in poker and bingo.
Multiplayer gaming is supported primarily in poker and bingo products, which involve real-time multiplayer interaction.
Player chat functionality is supported mainly in multiplayer products like poker and bingo.
The poker platform supports private tables, allowing players to create exclusive game rooms.
Side bets are supported in selected card games depending on the game design and operator requirements.
Achievement and reward systems are integrated within games and platform loyalty tools to enhance player retention and engagement.
Gamification elements such as experience points, badges, and levels are supported to boost player motivation and long-term retention.
The gaming interface offers a degree of personalization, allowing operators to configure layouts, themes, and promo displays.
Different game speeds are supported dependent on game type, with options available especially in poker fast-fold variants.
Auto-play functionality is available for slots and certain game types supporting repetitive spins.
Game history is supported, providing players with detailed logs of past gameplay sessions for transparency and dispute resolution.
Replay functionality is generally limited but can be tailored for dispute scenarios depending on operators' back-office tools.
The games and platform support multiple currencies, allowing players to play using various fiat currencies.
Real-time currency conversion is available at the platform integration level to facilitate multi-currency operations.
Relax Gaming supports cryptocurrency gaming indirectly through operator platforms that accept crypto payment methods.
There is no verified information about direct blockchain technology integration in their game engine or platform.
The products are based on HTML5 technology to ensure cross-platform compatibility across desktop, mobile, and tablet devices.
Relax Gaming supports cloud deployment of its platform and game delivery infrastructure to ensure scalability and high availability.
There is no publicly-specific detail on containerization technology compatibility such as Docker or Kubernetes for Relax Gaming.
Industry standard database technologies supporting robust data management are used although specific systems (e.g., Oracle, SQL) are not publicly detailed.
The architecture embraces microservices for flexibility and scaling in their Relax Apex aggregation and platform services.
Relax Gaming provides robust APIs for content integration, operator management, and promotional features.
RESTful API support is included as part of their integration suite to enable modern connectivity with operator systems.
There is no publicly available specific information confirming GraphQL support at this time.
Data exchange supports common formats such as JSON and XML for interoperability with various operator systems.
The platform supports real-time updates, ensuring game data and promotional content are current and synchronized.
Standard communication protocols used include HTTP/HTTPS for APIs and WebSocket for real-time game data.
WebSocket is supported for real-time gaming interaction and events within multiplayer and poker offerings.
Bandwidth requirements are optimized to ensure smooth gameplay across desktop and mobile devices with standard broadband connections.
Data caching mechanisms are implemented at platform and client levels to improve performance and responsiveness.
Content delivery network (CDN) support is used to distribute game assets globally for low latency access.
Load balancing is employed to handle high traffic and maintain consistent game and platform performance.
Automatic scaling capabilities are present to adjust resources dynamically based on concurrent user demand.
Integrated monitoring systems track platform performance, uptime, and user activity to ensure service quality.
Centralized logging is used for operational insight, troubleshooting, and security auditing.
Built-in analytics provide operators with player behavior insights, game performance metrics, and financial reporting.
A/B testing is supported to optimize game features, promotional offers, and user interface elements.
Relax Gaming offers sandbox environments for operators and studios to test games and integrations prior to live deployment.
API versioning is implemented to maintain backward compatibility and facilitate progressive upgrades.
The company provides development tools including SDKs, debugging interfaces, and content management modules.
SDK availability includes popular programming languages such as Java and JavaScript for integration and game development purposes.
Automated testing is employed to ensure game quality, compliance, and performance before release.
Continuous integration and deployment pipelines are in place to accelerate updates and maintain stable releases.
Blue-green deployment strategies are utilized to minimize downtime and reduce risks during updates.
Rollback capabilities allow quick reversion to previous stable versions in case of post-deployment issues.
Performance monitoring systems are integrated to track server health, latency, and user load.
Distributed tracing is used internally to diagnose system performance and trace requests across services.
Profiling tools help developers optimize engine and platform code for efficiency and speed.
Hot-swapping of components is supported in some platform modules to allow live updates without restarts.
The platform is designed for flexible deployment on standard industry hardware supporting cloud infrastructure or dedicated servers.
Multi-tenancy support is provided to enable multiple operators to run segregated instances on shared infrastructure.
The platform supports thousands of concurrent users with scalable architecture to handle peak loads.
Horizontal scaling is implemented to add server instances dynamically to support growing user numbers.
The platform is optimized for low latency gaming experience critical in poker and live-like games.
Geographic distribution of servers ensures compliance with jurisdictional requirements and minimizes latency.
Disaster recovery plans and backup systems are implemented to ensure business continuity.
Relax Gaming uses certified RNGs and provably fair algorithms where applicable to ensure fairness and transparency.
The studio offers the ability to create custom games based on operator specifications through proprietary development teams.
Relax Gaming offers white-label solutions primarily via integrated aggregation partners rather than standalone white-label casinos.
A comprehensive suite of promotional tools is provided, including bonus management, loyalty programs, and marketing campaigns.
Seasonal content and themed promotions are regularly developed to engage players across different markets.
Zero-downtime updates are facilitated through advanced deployment strategies like blue-green deployment.
Flexible RTP configuration options are available for operators to tailor game return-to-player percentages.
Slot volatility is adjustable within game design to cater to different player risk preferences.
Games are fully cross-platform, running seamlessly on desktop, mobile, and tablet devices.
The product suite is optimized for various screen sizes and resolutions, supporting responsive design.
There is no verified support for offline gameplay modes as the products require online connectivity.
Relax Gaming primarily uses proprietary engines but also supports integration with popular engines like Unity for certain projects.
All games are developed with HTML5 technology to ensure compatibility across browsers and devices without plugins.
The platform supports integration with multiple third-party content providers through its aggregation system.
Casino management system integration is supported via APIs and backend interfaces.
Payment gateway integrations are handled by operator platforms; Relax Gaming’s focus is on game and platform content.
CRM integrations are supported for player management and marketing automation.
The platform integrates with marketing automation tools to support personalized promotions and player engagement.
Affiliate program integration capabilities exist to support operator marketing ecosystems.
Business intelligence tools integration is enabled for advanced data analytics and reporting.
Compliance and regulatory reporting integrations are provided to facilitate operator adherence to jurisdictional requirements.
User registration methods are typically controlled by operators and supported through integrated KYC and verification systems.
Two-factor authentication support is typically provided via operator platforms rather than the gaming content provider.
KYC systems are integrated at operator level; Relax Gaming ensures product compliance for facilitating these processes.
Automated document verification is operator-driven, with Relax Gaming products enabling compliance readiness.
Age verification integration is supported through operator compliance systems.
Geolocation verification support is ensured for regulatory compliance in various jurisdictions.
Player self-exclusion is supported via operator responsible gambling tools and platform integration.
Deposit and betting limits are set and enforced via operator configurations and platform tools.
Cooling-off periods are implemented through responsible gambling frameworks integrated into the operator platform.
Gaming behavior monitoring tools are implemented in partnership with operators to detect problematic play patterns.
Suspicious activity detection and alerts are supported in cooperation with operator AML and compliance systems.
VIP player programs can be integrated through platform loyalty and CRM features.
Provision for personal account managers for VIP players is generally handled at the operator level.
Player segmentation for marketing and retention is enabled via CRM and platform analytical tools.
Loyalty point systems are integral to the platform’s promotional and retention tools.
Personalized bonus features are supported and configurable through the platform for targeted promotions.
Referral system functionality is typically handled through operator marketing modules rather than core game engine.
Affiliate program support is offered as part of operator marketing and platform integration.
CRM integration is supported to enhance player management and marketing operations.
Email marketing tools integration is supported through CRM and operator platforms.
SMS notification integration is possible via operator marketing tools connected to the platform.
Push notification support exists through integration with operator front-end platforms and apps.
Complaint management systems are managed by operators; Relax Gaming supports technical integration.
Live chat for customer support is provided by operators; the platform allows technical integration.
Multi-level customer support structures are typically implemented by operators utilizing platform tools.
Multilingual customer support is supported through operator services and platform language settings.
Operators often provide knowledge base services; platform tools support content delivery.
Video verification capabilities are typically operator-managed with platform support for compliance.
Account blocking features are enabled through operator responsible gaming and compliance systems.
Temporary account freezing is supported by operator platforms integrated with Relax Gaming compliance tools.
Password recovery mechanisms are operator-controlled functionalities linked to platform authentication features.
Relax Gaming complies fully with GDPR regulations to ensure proper user data protection and privacy.
Rights to data deletion per GDPR are supported via operator platform policies.
User data export capabilities compliant with data protection laws are supported by operator systems integrated with the platform.
Payment systems integration is operator-driven; Relax Gaming focuses on game supply and platform service.
Bank transfer support is managed by operators and payment providers integrated outside of the game engine.
Cryptocurrency payment acceptance is enabled through operator-level integration, not by Relax Gaming directly.
E-wallet payment methods are supported at the operator platform level.
Mobile payment integration is provided by operators rather than directly by Relax Gaming.
Prepaid card usage is supported through integrated payment solutions with operators.
Instant deposit features depend on operator platform payment gateways.
Scheduled deposits are handled via operator payment and account management features.
Fast withdrawal services are provided by operator payment processing systems.
Automated withdrawal processing is a function of operator payment platforms.
Deposit and withdrawal limits are managed by operators in compliance with responsible gambling standards.
Multi-currency support is provided at platform integration level to accommodate global markets.
Automatic currency conversion is available to operators via integration layers.
Simultaneous fiat and cryptocurrency support depends on operator payment systems.
There is no verified direct integration with DeFi protocols by Relax Gaming.
No public information confirming cryptocurrency staking support by Relax Gaming.
No verified escrow system specifically offered.
No information about multi-signature crypto payment support.
Anti-money laundering (AML) systems are facilitated through operator compliance cooperation.
Automatic transaction screening is managed by operator and payment processors.
Sanctions lists integration is operator-handled for compliance.
Suspicious activity reporting is supported as part of operator compliance tools.
Tax accounting is handled at operator or jurisdictional platforms; Relax supports compliance readiness.
Automatic reporting facilitates compliance and business monitoring.
Integration with tax systems is primarily operator-level but supported by platform compliance capabilities.
Transaction fee accounting is provided through operator financial systems.
Payment reconciliation tools are part of operator back-office solutions.
Chargeback management is conducted by operators and payment providers.
Fraud detection is primarily operator-level with platform support tools.
3D Secure authentication is implemented at the operator payment gateway level.
Credit risk assessments are operator-managed responsibilities.
No specific data on installment payment support through Relax Gaming.
Buy-now-pay-later services integration is typically outside the scope of the game provider.
Corporate banking support is handled by operators and payment providers.
Automated refund systems are managed via operator platforms.
Relax Gaming maintains high security standards with certifications and licenses from respected authorities.
Relax Gaming complies with ISO 27001 information security management controls to safeguard data.
The company adheres to PCI DSS requirements indirectly via operator compliance but is aligned with best practices.
Full GDPR compliance with rigorous user data protection and privacy measures is standard.
Licensed and certified by multiple gambling commissions including MGA, UKGC, AGCO, RONJ, HGC, and more.
Relax Gaming holds eCOGRA certification for fair gaming and operational standards.
Games are submitted for GLI testing to ensure reliability and regulatory compliance.
Certification and testing through iTech Labs is part of the company’s quality assurance.
Regular security audits are conducted to maintain system integrity and compliance.
Penetration testing is performed routinely to identify and remediate vulnerabilities.
No public info about an established bug bounty program.
Data encryption at rest is applied according to industry best practices.
Data encryption in transit uses secure SSL/TLS protocols.
End-to-end encryption is employed in sensitive communication and data flows.
Comprehensive cryptographic key management systems are implemented.
Use of hardware security modules (HSM) is standard for key and certificate management.
Intrusion detection systems monitor network and application security.
DDoS protection measures are in place to ensure platform availability.
Firewalls and Web Application Firewalls (WAF) protect infrastructure from attacks.
Rate limiting mechanisms protect against abuse and maintain service quality.
Ongoing security monitoring is integrated within operational processes.
Security information and event management (SIEM) integration enables comprehensive threat detection.
Automated incident alert systems notify security teams of anomalies.
Incident response plans and teams are established for rapid mitigation.
Backup and disaster recovery systems ensure business continuity in adverse events.
Geographic redundancy of servers supports fault tolerance and compliance.
Relax Gaming meets industry-standard Recovery Time Objectives (RTO) and Recovery Point Objectives (RPO).
Business continuity plans are implemented and regularly tested.
Role-based and multi-factor access control protects systems and data.
Role-based access control (RBAC) limits privileges per user profile.
Complete audit trails track system and user actions for compliance.
Built-in analytical tools provide actionable data for operators.
Real-time analytics enable dynamic monitoring of gaming and player activity.
Operator dashboards are available for game management, player analytics, and promos.
Custom report generation supports performance and regulatory requirements.
Automatic reporting facilitates compliance and business monitoring.
Scheduled reporting automates regular delivery of critical data.
Data can be exported in various formats including CSV, XML, and JSON.
Data mining capabilities help operators understand player behavior and trends.
Predictive analytics tools anticipate player actions to optimize retention.
Machine learning analytics are used to enhance gaming experience and marketing.
Detailed analytics track player engagement, patterns, and value metrics.
Cohort analysis supports segmentation based on player behavior over time.
Lifetime value calculations help operators optimize player acquisition and retention.
Churn prediction analytics enable proactive marketing and player retention strategies.
Tools and AI models support maximization of operator revenue.
Relax Gaming provides support through email, phone, and online ticketing systems.
24/7 technical support availability is provided for critical issues.
Multi-level support ensures issues are escalated appropriately to specialists.
Remote diagnostics capabilities allow quick problem identification and resolution.
Onsite support is available upon request for partners in key regions.
A formal ticketing system manages support requests and resolutions.
Service level agreements clarify uptime, response times, and support guarantees.
Priority support is available for high-value clients.
Dedicated account and support managers are assigned to major clients.
Migration assistance is provided to operators moving from other platforms or merging content.
